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LuckyStreak aiming for Growth with RiseTheWeb
Live dealer casino provider teams up with digital marketing specialist for brand and business drive
LuckyStreak, the live dealer casino software provider and casino games aggregator, has teamed up with RiseTheWeb, a London/ Sofia-based specialist digital marketing agency that specialises in the gambling sector, to support its growth ambitions in 2023 and beyond.
LuckyStreak produces and streams high-quality live dealer casino games from its hi-tech, purpose-built studio in the Latvian capital of Riga, where a staff of over 150 talented and trained Games Presenters deal live blackjack, baccarat and roulette, and streamed in 1080p HD to gambling operators across the world.
In addition, through LuckyConnect, it aggregates over 2500 world-class casinos and slot games from major studios including Pragmatic Play, Yggdrasil, Playson and Fugaso.
RiseTheWeb is a performance-driven digital marketing agency with first-hand experience in the betting and gaming industry. With diverse background in sports betting, gambling and sponsorships, the team ensures RiseTheWeb provides quality solutions tailored to clientsâ marketing and business needs. The agency has proven track record on a global scale in design, web development, and digital marketing, delivering B2B and B2C partners impressive end results.
RiseTheWeb will work closely with LuckyStreak on a brief to build brand awareness, education about their products and services, social media strategy, lead generation and conversion optimisation on their website, as part of a major plan to develop new business.
Mark O’Donnell, Head of Marketing at LuckyStreak, said: âIâm delighted to have an agency partner with the caliber of RiseTheWeb on the team to help us kick-on after a great start to 2023. We have first-class products and services, but we have work to do to make sure the message is getting through. Businesses that are serious about offering an exceptional customer proposition and growing their revenues should consider how we can help them, but itâs on us to communicate and demonstrate, convince in an effective way, and thatâs why we brought in the specialists.â
Iveta Kulenska, CMO of RiseThe Web, said âWe are excited to welcome LuckyStreak to the RiseTheWeb family. Both our brands stand for loyalty, trust and expertise in our respective fields and we couldnt be prouder to join forces. Together, we will push for excellence in this highly competitive market and build a strong case for our partnerâs products and services.â
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Levy announcement: GamCare statement and data
Statement:
Mark Weiss, Deputy CEO and Director of Communications and External Affairs at GamCare, commented:Â âWe welcome todayâs announcement from the Government on the statutory levy and look forward to working with the NHS, other providers and future commissioners to ensure the success of the new treatment, prevention and research system.
âAt GamCare, our priority is making sure that people who need support for gambling harms receive it as quickly and effectively as possible. With a record 55,000 people calling the National Gambling Helpline last year alone, now is the right time for this important clarity on the future system.
âWith 27 yearsâ experience running the National Gambling Helpline, GamCare plays a vital role ensuring people can access gambling harms support when they need it most.
âJust as we welcome this renewed focus on treatment, we recognise the importance of protecting vulnerable people, particularly children, before harms escalate. Thatâs why we welcome the Governmentâs emphasis on prevention. Having witnessed a steep rise in our Helpline callers citing difficulties with online slots, GamCare further welcomes the introduction of new youth-focussed stake limits â an important step in preventing future harm.â
Additional new data from GamCare
- Almost half of calls (45%) to the National Gambling Helpline now cite issues with online slot machine games.
- The proportion of calls to the National Gambling Helpline citing issues with online slot machine games has increased by one-third since the pandemic, according to the gambling support charity GamCare.
- The charity found that, of the 6697 callers who disclosed a form of gambling to Advisers on the Helpline in 2023-2024*, 45 per cent cited challenges with gambling on online slot games, a figure which stood at 34 per cent in 2020-2021.
Activity | 2020-2021 | 2021-2022 | 2022-2023 | 2023-2024 |
Online Slots | 33.6% | 45.8% | 43.9% | 44.6% |
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Playân GO announces exclusive game launch with Hard Rock Bet
Playân GO, the worldâs leading casino entertainment provider, has today announced the release of a new game title available exclusively to Hard Rock Bet online casino players in New Jersey.
Playân GO recently announced the beginning of its partnership with Hard Rock Digital to provide premium content for its highly-rated Hard Rock Bet online casino in New Jersey.  Â
The Swedish-founded gaming giant partnered up with the renowned global entertainment brand to create Hard Rock Pork N Roll, a spin-off of another wildly popular Playân GO title, Piggy Blitz. The resulting game is the outcome of many months of collaboration and is predicted to entertain Hard Rock Bet players in the same style as its predecessor. Â
Magnus Olsson, Chief Commercial Officer at Playân GO, commented âOur formal partnership with Hard Rock Digital is still in its relative infancy, but many months of work have gone into both the partnership itself and the design of this game, with input from both businesses. Weâre excited by this new exclusive title, and it is a testament to the innovation and creativity of our game designers to create a fun spin-off of one of our classic titles. Hard Rock Pork N Roll is sure to be a huge success- the name of the game alone makes it stand out as an instant classic! This game is evidence of our ability to create top-quality, bespoke content for all of our customers, something weâre looking forward to doing more of in future.âÂ
Grant Williams, SVP-Casino, Hard Rock Digital added âOur âOnly at Hard Rockâ section continues to grow with another exclusive, bespoke experience and the addition of Hard Rock Pork N Rollâan immersive title that seamlessly weaves signature Hard Rock elements into the gameplay. Working with Playân Go on this custom creation has set the standard for future collaboration, and weâre confident that Hard Rock Pork N Roll will quickly become a headliner among the 2,300+ games on our top-rated app.âÂ
To find out more about Playân GO and its Hard Rock Digital partnership, as well as its US activity, please visit playngo.com. Â
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Stretch Network announces Black Friday Weekend Tournament
Black Friday Weekend is here! Stretch Network introduces another player-focused initiative â the Black Friday Weekend promotion. Running from November 29th to December 1st, this event offers up to 90% discounts on buy-ins for the World Poker League tournament series.
Hereâs how it works:
- Players register for special phase tournaments at a reduced cost.
- These 2-minute events donât require player actions and provide the same starting stack as the target tournament.
- After the phase tournament ends, players are automatically registered for the main event.
- Players already in the target tournament will have their stacks combined for added excitement.
Raise with us to go all-in on player satisfaction.
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