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10star Signs up The Unit as its Front-End Development Partner

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10star partners with design and development specialist The Unit to build its back office and customer interface

The Unit, the leader in nearshore product development for sports betting and iGaming, has reached an agreement to become front-end development partner for 10star, an ascendant market-making and risk-management supplier for sportsbooks.

Under the terms of the partnership, The Unit will design and develop a user-friendly and intuitive front-end system for customers of 10star’s trading platform using the latest front-end technologies.

This will allow 10star to bring another aspect to its leading trading and risk-management service, a front end that is specially designed with the customer at the heart of the experience, ensuring clear understanding of how to use the platform. The Unit’s deep experience in sports betting product architecture, design and development offers 10star ultimate flexibility and cost-effective speed to market.

Moreover, The Unit has built a reputation as a world-class service provider for the sports betting and iGaming sector across global markets over the past five years. The team specializes in developing products across a range of industry domains, including sports, casino, free-to-play and gamification platforms.

Its latest client 10star provides a pricing, trading and risk-management service for licensed sports, gaming and lottery operators. The fully-integrated managed trading and risk-management proposition generates higher returns on turnover for partners, and with The Unit’s innovative front-end, the platform has been made even stronger with a stunning, simple-to-navigate back office.

By using a differentiated set of sports betting methodologies and processes that harness risk and customer information as key inputs to price generation, 10star is delivering a unique outlook which enables its growing list of sportsbook clients to optimize performance in increasingly competitive global landscapes.

“10star’s proven success in trading and risk management make them the ideal partner for us and we are delighted to be able to provide them with our expertise and help further develop the trading platform,” the co-founder of The Unit, Paddy Casey, said. “Our front-end solution is easy to navigate and sets a new standard for trading interfaces. Whatever the task at hand in product development, The Unit delivers our nearshore specialized services in spades. In the current marketplace, especially in the United States, we’re seeing that operational efficiency is as important as growth. 10star is now providing flexible optionality in unique pricing and risk-management to its clients, and we’re thrilled to be helping them achieve these ends.”

“The 10star platform offers real-time risk management and pricing and requires a user interface that provides relevant information in an intuitive way, enabling trading teams to make the correct decisions under pressure,” the Head of Technology for 10star, Jim Swainston, said. “The Unit really stood out to us as a partner, not just because of their highly-skilled development team and proven track record of delivery, but also their deep domain knowledge across industry verticals, which we at 10star believe is vital in creating a best-in-class experience for our users.”

Industry Awards

Blask Wins Prestigious “Startup of the Year” at 2024 Starlet Awards

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Blask, the pioneering AI-powered analytics ecosystem for iGaming, has been named “Startup of the Year” at the prestigious 2024 Starlet Awards. The company earned this recognition for developing a groundbreaking market intelligence platform that has redefined how gaming operators leverage data and market insights.

Award Recognition

The award confirms Blask’s revolutionary approach to market analytics and its significant impact on how iGaming companies access and utilise market intelligence. Powered by AI models including Computer Vision and Natural Language Processing, Blask analyses billions of data points across 2000+ active brands to provide unprecedented market insights.

The Starlet Awards recognition follows Blask’s recent SiGMA Asia Startup Pitch 2024 Award victory. “Winning these awards affirms our belief that innovation and bold ideas can reshape the iGaming landscape. The recognition underscores the impact of our cutting-edge AI technology and our relentless pursuit to transform data into actionable insights”, reflects Max Tesla, CEO and Co-founder of Blask

Blask provides operators with a strategic edge across multiple critical areas. Its real-time market analysis capabilities deliver instant access to crucial market metrics, while the high-granularity data available at one-hour intervals enables swift, informed decision-making. The sophisticated AI modelling system estimates GGR and FTD by analysing a comprehensive range of inputs, including historical data, third-party OSINT data, market performance, competitor metrics, historical brand performance, market reports, and public company disclosures.

Beyond analytics, Blask offers robust brand monitoring and competitor analysis tools, alongside strategic and tactical planning capabilities particularly valuable for market entry decisions and maximising performance during major events. The recently introduced customer profile feature harnesses AI to generate detailed, country-specific user profiles, adding another layer of strategic insight for operators.

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Latest News

CONCEPT: VERSATILITY AND EFFICIENCY IN SPACES

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The CONCEPT cabinet line has been designed to maximize space in casinos, adapting to any configuration. Its efficient design allows for different bank arrangements, making the most of the available area. This gives operators greater flexibility in organizing their gaming floor.

Additionally, the integrated LED strips in CONCEPT eliminate the need for extra signs or wedges, creating a sleek and attractive visual at all times.

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Asia

Red Bull, Nissin Cup Noodles, and Kreo Join College Rivals Season 2 as Associate Sponsors

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India’s premier college esports and gaming talent hunt, College Rivals, has secured three major Associate Sponsors for its highly anticipated Season 2. Nissin Cup Noodles, Red Bull, and Kreo have all come on board to support the Ampverse DMI-conducted event, each contributing their distinct energy and enthusiasm, as the official Energy Partner, Snacking Partner, and Kreative Partner, respectively.

College Rivals Season 2, featuring participation from over 2,00,000 students across various competitions, offers a prize pool of INR 50,00,000 and a prestigious professional gaming contract. Having kicked off in July 2024, the championship will continue in the following months before culminating with a Grand Finale scheduled for the first quarter of 2025.

“We’re thrilled to welcome top brands like Nissin Cup Noodles, Red Bull, and Kreo to College Rivals Season 2, which has grown exponentially this time around and is bigger and better than ever. These incredible partners will further enhance the student experience with immersive gaming, exciting activities, and creative engagements, adding new energy and thrill as we continue to inspire college-going students to engage with esports and gaming opportunities,” said Ashwin Haryani, Country Head, Ampverse DMI.

Red Bull, returning to College Rivals after a successful first season, brings extra excitement with their racing simulators and product samples in interactive zones, giving students a taste of the fast-paced energy of Esports. Nissin Cup Noodles, the event’s Snacking Partner, is bringing a flavorful twist to the action. With wet product sampling of their instant noodles, Nissin Cup Noodles seamlessly blends snack breaks with gaming.

Meanwhile, with their branded gaming peripherals, Kreative Partner Kreo is hosting interactive activities such as typing tests and giveaways, inviting students to engage with top-tier gaming gear at the country’s biggest collegiate gaming event.

“We’re absolutely fired up to be part of College Rivals Season 2! The energy is electric, with thousands of students from all over the country bringing their A-game. The fast-paced action, intense competition, and pure thrill of gaming make this event a perfect match for Nissin Cup Noodles which is the go-to snacking option for gamers” said Varun Oberoi – Vice President, Head of Marketing and Corporate Communications, Indo Nissin Foods.

Having expanded to 20+ cities and 58+ colleges, College Rivals Season 2 is engaging 11,00,000 students across India, providing the ideal stage to connect with brands that resonate with them. Nissin Cup Noodles satisfies with its instant snacks, Red Bull keeps the energy high with its action-packed drinks, and Kreo connects creative minds with top-tier gaming gear.

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