Latest News
GUNNER BOTTLE IT: PADDY POWER DELIVERS AN 18FT BOTTLE TO ARSENAL FOLLOWING TITLE RACE COLLAPSE
Arsenal’s defeat to Manchester City wednesday night has put the title race firmly in their opponent’s hands, so bookmaker Paddy Power has captured the spirit of the Gunners’ bottling it in the only way it knows how – by plonking a giant bottle of plonk outside the Emirates Stadium.
The 18ft inflatable bottle of ‘brut-al’ champagne pokes fun at Arsenal’s surrendering of a commanding eight-point lead in the Premier League, joking that the title of ‘Biggest bottlers in North London’ may well sit with Mikel Arteta’s side…at least for now.
Fan reaction suggests that the Gunners have picked up the ‘Bottle Job’ mantle from their arch nemesis and cross-town rivals Tottenham Hotspur, with the not-so-flattering term linked with Spurs for…well, ever?
The giant installation stands at almost 5.5m high – that’s the equivalent height of 27 cans of Arteta’s hairspray.
The well-known Irish bookmaker also buddied up with leading brewers BrewDog to create a limited edition run of beer, launching bespoke bottles of IPA (It’s Proper Arsenal).
Complete with the ‘North London, bottled’ tagline, the special beer may or may not contain the tears of Arsenal fans.
Rachael Kane, spokesperson for Paddy Power, said: “Bottling is an act normally reserved for the Gunners’ North London neighbours, but a run of four wins without a game might now put Arsenal on a par with the 2015/16 Spurs side that managed to finish third in a two-horse race. Quite an achievement!”
Commenting on the partnership with Paddy Power, BrewDog Chief Marketing Officer, Lauren Carrol, added: “This sensational bottling act has been brewing for a while, so we are delighted to be able to team up with Paddy Power to create bespoke bottles of IPA, although it might prove hard to swallow for some.”
-
Africa5 days ago
Altenar obtains National Manufacturer licence in South Africa
-
Industry News3 days ago
Pennsylvania Skill, powered by Pace-O-Matic, congratulates PA Gaming Control Board and casinos on a banner 2024 with record monthly revenue
-
Asia6 days ago
Government support, medals, and global recognition define a landmark year for Indian esports and video gaming in 2024
-
Latest News3 days ago
FBM Foundation spreads holiday cheer with initiatives in Brazil and the Philippines
-
Australia4 days ago
AUSTRAC Takes Ladbrokes and Neds’ Operator – Entain – to Federal Court Over Serious Non-compliance with Australia’s Money Laundering Laws
-
eSports5 days ago
GRID Joins IBIA as an Associate Member, Strengthening Esports Integrity
-
Australia6 days ago
Regulating the Game 2025 adds masterclass on safer gambling training and customer care
-
Interviews5 days ago
FTDx Wins Xanada Startup Contest: Unlocking Untapped iGaming Traffic with Innovative Monetization Solutions