Latest News
Ole7 Launch New AI Service That Helps Safeguard The Wrong Audiences From Gambling Platforms
Ole7, a media agency based in Malta that provides SEO and social media services to clients in the gambling industry, has just launched a new AI service that helps safeguard the wrong audiences, such as gambling addicts, from betting and gambling platforms.
The service utilises a blacklist database, which lists players who have been banned or displayed signs of gambling addiction, that links to an extensive multi-website AI resource which informs online casinos of the players gambling history and automatically implements a ban across all partner platforms.
A spokesperson for Ole7, said, “One of the most significant changes in the online gambling industry is the increased focus on regulation and compliance. In the early days of online gambling, very few regulations were in place to protect consumers. As a result, many unscrupulous operators took advantage of this lack of regulation to cheat players and run shady businesses. Ole7 is dedicated to helping people with appropriate and safer choices by creating a safer and fairer environment for players in the gambling sphere, while additionally promoting competition and innovation within the industry.”
Innovative Marketing Strategies
One of the most notable changes in the online gambling industry is the shift towards a more social and interactive experience. In the past, online gambling was primarily a solitary activity focused on winning money. Today, however, many online gambling sites and apps offer a more social and interactive experience, with features such as live dealer games and social media integration.
This shift towards a more social and interactive experience has helped increase player engagement and retention and create a more immersive and enjoyable experience for players. Additionally, it has helped to attract a broader audience to the online gambling industry, including younger and more casual players.
While this approach has significant benefits, the inclusion of a broader scope of users has left many online casinos and gambling websites struggling to find and adopt an updated marketing strategy that can engage and appeal to their new spectrum of players.
Ole7 provides a variety of targeted SEO and social media services to clients in the gambling industry that can help them reach their customers using a new and innovative approach, such as how correctly implementing optimised content allows online casinos to boost their business performance and reach or exceed set targets.
Some of Ole7’s services include:
- Content Marketing
Content marketing is aimed to attract and retain customers by creating relevant and valuable content with the intention of changing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy.
- SEO
SEO is the process of affecting the visibility of a website or a web page in the web search engine’s, such as Google, unpaid results. SEO is made up of several strategies, techniques, and tactics to increase the number of visitors to a website by obtaining a high-ranking placement in search results.
- Social Media
Social media marketing is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals.
- CRM
The CRM approach tries to analyze data about customers’ history with a company, to improve business relationships with customers, specifically focusing on customer retention and ultimately to drive sales growth.
Industry Awards
Blask Wins Prestigious “Startup of the Year” at 2024 Starlet Awards
Blask, the pioneering AI-powered analytics ecosystem for iGaming, has been named “Startup of the Year” at the prestigious 2024 Starlet Awards. The company earned this recognition for developing a groundbreaking market intelligence platform that has redefined how gaming operators leverage data and market insights.
Award Recognition
The award confirms Blask’s revolutionary approach to market analytics and its significant impact on how iGaming companies access and utilise market intelligence. Powered by AI models including Computer Vision and Natural Language Processing, Blask analyses billions of data points across 2000+ active brands to provide unprecedented market insights.
The Starlet Awards recognition follows Blask’s recent SiGMA Asia Startup Pitch 2024 Award victory. “Winning these awards affirms our belief that innovation and bold ideas can reshape the iGaming landscape. The recognition underscores the impact of our cutting-edge AI technology and our relentless pursuit to transform data into actionable insights”, reflects Max Tesla, CEO and Co-founder of Blask
Blask provides operators with a strategic edge across multiple critical areas. Its real-time market analysis capabilities deliver instant access to crucial market metrics, while the high-granularity data available at one-hour intervals enables swift, informed decision-making. The sophisticated AI modelling system estimates GGR and FTD by analysing a comprehensive range of inputs, including historical data, third-party OSINT data, market performance, competitor metrics, historical brand performance, market reports, and public company disclosures.
Beyond analytics, Blask offers robust brand monitoring and competitor analysis tools, alongside strategic and tactical planning capabilities particularly valuable for market entry decisions and maximising performance during major events. The recently introduced customer profile feature harnesses AI to generate detailed, country-specific user profiles, adding another layer of strategic insight for operators.
Latest News
CONCEPT: VERSATILITY AND EFFICIENCY IN SPACES
The CONCEPT cabinet line has been designed to maximize space in casinos, adapting to any configuration. Its efficient design allows for different bank arrangements, making the most of the available area. This gives operators greater flexibility in organizing their gaming floor.
Additionally, the integrated LED strips in CONCEPT eliminate the need for extra signs or wedges, creating a sleek and attractive visual at all times.
Asia
Red Bull, Nissin Cup Noodles, and Kreo Join College Rivals Season 2 as Associate Sponsors
India’s premier college esports and gaming talent hunt, College Rivals, has secured three major Associate Sponsors for its highly anticipated Season 2. Nissin Cup Noodles, Red Bull, and Kreo have all come on board to support the Ampverse DMI-conducted event, each contributing their distinct energy and enthusiasm, as the official Energy Partner, Snacking Partner, and Kreative Partner, respectively.
College Rivals Season 2, featuring participation from over 2,00,000 students across various competitions, offers a prize pool of INR 50,00,000 and a prestigious professional gaming contract. Having kicked off in July 2024, the championship will continue in the following months before culminating with a Grand Finale scheduled for the first quarter of 2025.
“We’re thrilled to welcome top brands like Nissin Cup Noodles, Red Bull, and Kreo to College Rivals Season 2, which has grown exponentially this time around and is bigger and better than ever. These incredible partners will further enhance the student experience with immersive gaming, exciting activities, and creative engagements, adding new energy and thrill as we continue to inspire college-going students to engage with esports and gaming opportunities,” said Ashwin Haryani, Country Head, Ampverse DMI.
Red Bull, returning to College Rivals after a successful first season, brings extra excitement with their racing simulators and product samples in interactive zones, giving students a taste of the fast-paced energy of Esports. Nissin Cup Noodles, the event’s Snacking Partner, is bringing a flavorful twist to the action. With wet product sampling of their instant noodles, Nissin Cup Noodles seamlessly blends snack breaks with gaming.
Meanwhile, with their branded gaming peripherals, Kreative Partner Kreo is hosting interactive activities such as typing tests and giveaways, inviting students to engage with top-tier gaming gear at the country’s biggest collegiate gaming event.
“We’re absolutely fired up to be part of College Rivals Season 2! The energy is electric, with thousands of students from all over the country bringing their A-game. The fast-paced action, intense competition, and pure thrill of gaming make this event a perfect match for Nissin Cup Noodles which is the go-to snacking option for gamers” said Varun Oberoi – Vice President, Head of Marketing and Corporate Communications, Indo Nissin Foods.
Having expanded to 20+ cities and 58+ colleges, College Rivals Season 2 is engaging 11,00,000 students across India, providing the ideal stage to connect with brands that resonate with them. Nissin Cup Noodles satisfies with its instant snacks, Red Bull keeps the energy high with its action-packed drinks, and Kreo connects creative minds with top-tier gaming gear.
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