Asia
Yua Mikami Appointed as Eldoah Casino’s Official Ambassador
In March 2023, Eldoah Casino appointed Yua Mikami, a well-known Japanese actress and social media influencer, as its official ambassador. This prestigious position is a vital part of Eldoah Casino’s ambitious plans to expand its presence and establish dominance in the Japanese market. With her extensive Twitter and Instagram following, Mikami will grant the online casino steady access to a substantial and largely untapped audience of fans. Eldoah Casino is thrilled to have Mikami on board, as she will play a critical role in helping the casino achieve its strategic goals. Eldoah Casino expects to recruit many new players in the Japanese online gambling community thanks to Mikami’s influence.
About Eldoah Casino
Since its launch in 2020, Eldoah casino (エルドアカジノ) has quickly gained popularity and earned high ratings in Japanese casino reviews, despite being relatively new. Its success can be attributed to its enticing offerings, such as a no-deposit bonus with 1x wagering requirements, a vast selection of casino games, and exceptional customer support. Eldoah Casino has become a go-to destination for online gamblers, with 125,000 Twitter followers, making it the online casino account with the most significant following on the social media platform in Japan, surpassing its competitors by a considerable margin. Its unique no-deposit bonus of 2000 yen is particularly appealing to new players, providing a risk-free opportunity to earn money and kickstart their online casino gaming experience.
Yua Mikami: The Influential Ambassador for Eldoah Casino
In March 2023, the appointment of Yua Mikami as the official ambassador for a Japanese online gambling company caused a stir when Casinosnavi shared the news with their readers (article in Japanese here). The appointment of the popular Japanese AV actress and idol singer was due to her massive following. Yua’s fame and influence have helped her to achieve her new role as an ambassador. Yua Mikami began her career in 2009 as a member of the idol group SKE48, but left in 2014 to join the idol group Ebisu Muscats. She later debuted in South Korea as a member of the idol group Honey Popcorn and then became part of the musical group SEXY-J. Today, Yua is a renowned actress in Japan, and she also boasts a massive social media following, with 4.3 million Twitter followers and 3.5 million Instagram followers. She has also established a successful apparel company, further increasing her popularity among young girls and men. As an influential figure in Japanese pop culture, Yua Mikami’s appointment as ambassador is expected to bring significant benefits to the online gambling company.
What Yua Mikami’s Appointment Means for Eldoah Casino
Eldoah Casino’s choice of Yua Mikami as their ambassador is a significant step forward for the online gambling company. As it expands its presence in the Japanese market, the casino hopes to improve its reputation and credibility. It is common practice in the online casino industry to appoint a famous person as a brand ambassador. An online casino can convey a message of trust and legitimacy to its potential customers by associating itself with a prominent and admired person.
The brand believes the celebrity ambassador will use her celebrity and following to promote the brand as a reputable gambling platform. Her presence may help to dispel any negative stereotypes or perceptions of the online gambling platform. More importantly, Yua is expected to attract new customers who may have been hesitant to try online gambling in the past. Yua will help to build customer loyalty by creating an emotional connection between the brand and its customers if she is sufficiently committed to the new role.
The ambassador is the new bridge between the online casino industry and potential players unaware of the industry’s existence. Japan has a sizable untapped online casino fan base, and her presence will almost certainly entice new players to jump on board. Casino gaming, particularly the establishment of land-based casino businesses, has historically been restricted in Japan. The emergence of online casinos is shifting the tide in favor of legalization, and online casinos such as Eldoah are capitalizing on the rising demand. Eldoah Casino will most likely release commercials featuring the new brand ambassador in the future. The casino will almost certainly flood Japanese media outlets and online platforms with infomercials celebrating the new appointment and introducing new bonuses and promotions.
Final Thoughts
Eldoah Casino’s appointment of Yua Mikami as its official ambassador is a significant move that will undoubtedly help the casino in achieving its strategic goals. As a well-known Japanese actress and social media influencer, Mikami’s extensive Twitter and Instagram following will provide Eldoah Casino with access to a significant and largely untapped audience of fans. The online casino is committed to expanding its presence and establishing dominance in the Japanese market, and the appointment of Mikami as its ambassador is a critical step in that direction. Moreover, Japan’s gaming culture has been rapidly evolving, with online casinos gaining popularity among younger generations. Eldoah Casino’s unique no-deposit bonus and Mikami’s influence are expected to attract new players to the online casino industry and establish Eldoah Casino as a leading player in the market. Overall, Yua Mikami’s appointment as Eldoah Casino’s official ambassador is a mutually beneficial partnership for both parties and a significant development for Japan’s gaming culture.
Asia
India’s top gamers Jonathan & TechnoGamerz to face off in eFootball showdown at DreamHack India 2024
Two of Indian esports and gaming’s biggest personalities, Jonathan Amaral (Jonathan) and Ujjwal Chaurasia (TechnoGamerz) are all set to lock horns in an electrifying clash of eFootball at DreamHack India 2024 which will be taking place at the Hitex Exhibition Centre in Hyderabad from November 15 to 17.
Having consistently made his mark in national as well as international tournaments, Jonathan is celebrated not only as one of India’s top esports athletes but also as a prominent content creator, with 6.5 million subscribers on YouTube. TechnoGamerz, on the other hand, stands as one of the biggest gaming creators globally, with an impressive 43.2 million YouTube subscribers.
This match-up, bringing together two icons of the Indian gaming ecosystem on the virtual pitch will be one for the ages. Fans of both stars can expect an intense display of skill, strategy, and passion for the game as both gamers compete for glory.
In addition to the exhibition match, Konami Digital Entertainment Co., Ltd. (KONAMI), the leading video game developer and publisher from Japan will also be hosting other exciting activities at the eFootball zone at DreamHack India 2024. These will include:
- 1v1 Matches: Attendees will be able to test their skills against friends and other players in thrilling 1v1 eFootball matches.
- Game Demonstrations: An in-depth look at eFootball through live demonstrations led by Konami’s gaming gurus. The one-stop spot to gather valuable insights and pro tips to elevate your gameplay in eFootball.
- Trivia Challenges: Put your knowledge to the test with trivia challenges that will run throughout the event, offering participants a chance to win exciting rewards.
- Crowd Engagement Activities: Real-life football activities like juggling and dribbling challenges to bring the stadium experience to the Hitex Exhibition Centre floor.
- Influencer Visits and Exhibition Matches: A line-up of top influencers will stop by for exhibition matches, fan meet-and-greets, and exclusive gaming sessions, keeping the energy high throughout the event.
- Exclusive Merchandise Giveaways: From trivia and 1v1 matches to game demonstrations, every activity gives participants a chance to win limited-edition eFootball merchandise.
Whether you’re looking to cheer on your favorite star, learn new techniques, or grab some amazing merch, the eFootball zone at DreamHack India is the place to be.
This year’s DreamHack India is all about passion, competition, and community, and Konami is proud to bring fans closer to the world of eFootball than ever before.
Asia
PBBM Orders Immediate Ban Against All PH POGO Operations
Citing risks posed by Philippine Offshore Gaming Operators (POGO) operations in the country, President Ferdinand R. Marcos Jr. issued Executive Order No. 74 imposing an immediate ban on offshore and internet gaming in the country.
In issuing the EO 74, President Marcos said “the State has the paramount duty to safeguard national security, maintain public order, uphold the rule of law, protect the safety of its citizens, and ensure the integrity of the social fabric of the nation.”
“…In pursuit of such duty, an unequivocal ban of POGO/IGL operations was pronounced during the State of the Nation Address on 22 July 2024.”
The EO cited the Department of Finance (DOF) study in saying that POGO activities significantly outweigh the economic and social benefits derived from the POGO industry because of the risks and negative consequences such as increased crime rates, social instability and exploitation of vulnerable people associated with them.
The Anti-Money Laundering Council (AMLC) Report also indicated POGOs have been identified as susceptible to money laundering, fraud and other illicit financial activities, and therefore pose substantial threats to the integrity of the national financial system.
“The high reputational risks associated with POGO/IGL operations deter foreign investment and tourism, undermining the efforts of the National Government in promoting the country as a safe and sustainable investment and tourism destination,” the EO stated.
The President’s order, signed by Executive Secretary Lucas Bersamin on Nov. 5, will cover Philippine Offshore Gaming Operators and Offshore Gaming Operations and Services.
All POGOs/IGLs and other offshore gaming operations and other offshore gaming-related/auxiliary/ancillary services with issued licenses, permits are expected to completely cease operations, including the winding up of their affairs, on December 31, 2024 or earlier.
And to develop and implement a comprehensive strategy, Technical Working Groups (TWGs) will be created. The TWG on Employment Recovery and Reintegration will address the impact of the foregoing ban on the affected sectors of the economy and ensure the reintegration of displaced Filipino workers.
This will also involve the provision of assistance and safety nets which include upskilling and reskilling programmes to ensure displaced workers could find new jobs.
The President also issued directives to national government agencies in response to the immediate POGO operations prohibition.
He wants the Presidential Anti-Organised Crime Commission (PAOCC), Philippine Drug Enforcement Agency, and other law enforcement agencies to intensify their efforts against illegal POGOs/GLs and other offshore gaming operations and services.
The Department of Human Settlements and Urban Development (DHSUD) was instructed to assist the TWG on Anti-Illegal Offshore Gaming Operations in securing the cooperation of homeowners associations to ensure the non-proliferation of POGO/IGL and other offshore gaming operations and services in subdivisions, condominiums and other real estate developments.
Asia
Nazara integrates with ONDC Network to Launch “gCommerce” in India, Unlocking a new era of In-Game Monetization
Nazara Technologies Limited, a leading diversified gaming and sports media platform, and Open Network for Digital Commerce (ONDC) are proud to announce their integration to launch “gCommerce” – an innovative in-game monetization platform that seamlessly integrates e-commerce within games.
The integration aims to address a persistent challenge for Indian game developers: low in-app purchase (IAP) conversion rates and poor yields from advertising. Through gCommerce, Nazara and ONDC Network are reimagining game monetization by leveraging India’s thriving e-commerce landscape and providing developers with new, scalable revenue streams.
This strategic integration will allow game developers to monetize through an affiliate revenue-sharing model, earning a commission on every successful transaction initiated by players through the gCommerce platform.
Creating Value for Developers and Gamers
ONDC Network’s expertise in creating an open, interoperable network for digital commerce will enable Nazara’s gCommerce platform to connect with a wide range of sellers across more than 10 categories, ensuring a rich diversity of product offering for gamers. This integration enhances the user experience by allowing them to make informed purchases while they continue their gaming journey.
“We are excited to announce the upcoming launch of gCommerce by Nazara via integration with the ONDC Network, as it represents a significant step forward in our mission to empower game developers with effective and innovative monetization solutions,” said Nitish Mittersain, CEO of Nazara Technologies. “We are not only creating new revenue opportunities for developers but also enriching the overall experience for our gamers.”
T Koshy, CEO of ONDC, added, “Nazara coming on ONDC Network to launch gCommerce is a testament to the versatility of the Network in supporting various industries and use cases. By bringing e-commerce into the gaming ecosystem, we are paving the way for a seamless blend of entertainment and shopping that adds value for players, developers, and the broader digital commerce network.”
The gCommerce platform is currently in soft launch and will be rolled out to game developers starting Q1, FY26.
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