Central Europe
STS and Fortuna Join Forces for Anti-Grey Market Campaign

Two regulated bookmaking companies in Poland, STS and Fortuna, are collaborating on an anti-grey market campaign under the slogan “Play Legally.”
As part of the campaign, the football players of Jagiellonia Białystok, Widzew Łódź, Zagłębie Lubinthe, among others, which are sponsored by the companies, will run out in special jerseys to emphasise their message. Also, perimeter LED screens will change during the matches promoting the message.
The campaign will run from 12 May until 15 May.
A national advertising campaign using the slogan will be aired during the 32nd round of the PKO Bank Polski Ekstraklasa. These measures are intended to raise awareness of the growing issue of the grey market in Poland’s bookmaker betting sector.
Mateusz Juroszek, President of STS, said: “By organising a joint campaign, we want to once again draw attention to what a huge problem for all bookmaking companies legally operating in Poland is the grey market, which is growing year by year.
“Of course, we notice and appreciate the government’s actions against companies that operate in Poland without a licence, but we still assess them as definitely insufficient.”
Konrad Komarczuk, President of Fortuna, said: “We believe that a more liberal nature of legal regulations, like those in most European Union countries, would result in a dynamic development of the bookmaking market in Poland.
“This, in turn, would be associated with increased revenues for both legal operators and the state budget or sports entities supported by bookmaking companies with millions of dollars each year under sponsorship agreements.”
-
Latest News6 days ago
PIN-UP Global Transforms into the RedCore Business Group
-
Asia6 days ago
New Indian Law Aims to Curb Online Money Gambling Sector, Prohibits Related Advertising
-
Asia6 days ago
Chicken Road Game Launches in India, Expands Mobile Gaming Catalogue
-
Latest News6 days ago
SOFTSWISS Wins Best Game Aggregator Award in Latin America
-
Balkans6 days ago
ELA Games Partners With Superbet to Expand Offerings in Serbia
-
Compliance Updates6 days ago
Romania Blocks 30 Unlicensed Gambling Websites
-
Asia5 days ago
National Sports Day: Why it’s time to see esports as a key pillar of India’s new-age sporting identity
-
eSports6 days ago
Chengdu Set to Host BLAST Dota Slam Arena Event This December as Part of Three-Year Deal