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Glitnor Group unites with Stakelogic in Sweden
Players at operator’s Lucky Casino and Happy Casino brands can now spin the reels of some of the hottest classic and video slots in the market
Having just secured its Swedish supplier licence, Stakelogic has marked the occasion by adding yet another operator to its growing list of big-name partners in the country with its games now live at Glitnor Group’s Lucky Casino and Happy Casino brands.
The deal sees a portfolio of classic and video slots land at both casino sites, with players being told to strap themselves in for a thrill ride from the very first spin of the reels to the last.
Stakelogic has emerged as something of a classic slot specialist, with its portfolio of games designed to appeal to fans of traditional slot machines. A feeling of nostalgia is stirred as the fruit, BAR, Bell and 7 symbols drop onto the reels in titles such as Multi6Player, Multi Player, Bonus Runner, Runner Runner Megaways and Big Runner Deluxe
Of course, this being Stakelogic, the gameplay is taken to the next level through Wilds, Multipliers and Free Spins to ensure plenty of big-win potential. These games have proved to be hugely popular in Nordic markets and have helped propel Stakelogic into tier-one status.
This has been helped further but the popularity of its video slots. These games are often highly volatile and combine striking design with powerful sound and gripping gameplay. This has seen these slots top the charts at a wide range of casino brands in markets across Europe and beyond.
Swedish players at Lucky Casino and Happy Casino can now fire up the reels at titles such as Money Track, Treasures of Ra, Spartans vs Zombies Megaways and just launched Greedy Fox.
But that’s not all. Many of these games come hooked up to Stakelogic innovations such as Super Stake and Spin to Win.
Super Stake allows players to effectively double their bet to increase the chance of a bonus triggering a bonus an insane win combinations landing, while Spin to Win takes players to two live prize wheels where they can spin for some truly incredible prizes.
Neil Tanti, Sales Manager at Stakelogic, said: “Glitnor is a rising star operator of two hugely popular Swedish brands, Lucky Casino and Happy Casino. We are thrilled to announce this partnership shortly after being awarded a supplier licence ahead of the anticipated regulatory change. This allows us to sign deals such as this and to continue to establish Stakelogic as a leading supplier in Sweden and beyond.”
Sven de Waard, Head of Games at Glitnor Group, added: “Stakelogic has been blazing a trail across the Swedish market and so it was vital for us to add its classic and video slots to the lobbies of Lucky Casino and Happy Casino.
Its slots really do pack a punch, especially when players activate Super Stake or trigger the Spin to Win feature. These are true innovations in the slot space and allow us to offer our players a unique experience which in turn helps us to continue to stand out in what is an incredibly competitive market.”
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SPOTLIGHT SPORTS GROUP PARTNERS WITH KINDRED GROUP TO DELIVER SMART VIEW RACECARDS
Spotlight Sports Group (SSG), a world-leading technology, content, and media company specialising in sports betting, has today announced a partnership with Kindred Group’s Unibet brand to deliver Smart View racecards, becoming the digital sportsbook partner for the product.
Kindred Group launched Smart View ahead of QIPCO British Champions Day at Ascot on Saturday, allowing Unibet players to seamlessly toggle between traditional Racing Post racecards and Smart View for the flat-season finale.
Smart View, a cutting-edge racing product developed over several years, has captured the attention of seasoned bettors and newcomers with its modern and visually appealing design. Leveraging innovative technology and drawing inspiration from popular video games like FIFA and Football Manager, Smart View simplifies the traditional racecard, making it more accessible and intuitive for all audiences.
Kindred Group, three-time winners of EGR’s Horse Racing Operator of the Year award, continue their commitment to horse racing which already includes a multi-year sponsorship of the Unibet Champion Hurdle, and maintaining leading trainers Nicky Henderson and Richard Hannon as brand ambassadors.
Alistair Gill, Sportsbook & Racing Market Growth Manager at Unibet, emphasised the significance of adding Smart View. He said: “Horse racing is vital to our UK business and it’s crucial for us to cater for all audiences. Smart View combines the expertise of the Racing Post with a modern, easy-to-read display that can engage bettors of all demographics.”
Sam Houlding, Managing Director B2B for Spotlight Sports Group, added: “We are delighted to have Kindred as our first digital partner for Smart View. Our innovative racecard has shown great success at the major festivals this year and is another example of Spotlight Sports Group’s commitment to the future of sports betting.”
Spotlight Sports Group aims to support the global betting, horse racing and fantasy sports industries. To find out more about the services provided, including Smart View, please visit spotlightsportsgroup.com/
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FeedConstruct Extends Partnership with Polish Volleyball Leagues for Exclusive International Streaming and Data Rights
FeedConstruct announces the extension of its exclusive International Streaming and Data Rights for Polish Volleyball. Since 2021, FeedConstruct has been a trusted partner of Polish Volleyball Leagues, and under this new multi-year agreement, it will provide comprehensive coverage of one of the world’s top national volleyball leagues-the Men’s PlusLiga, the Women’s Tauron Liga, and the Tauron 1. Liga, the second-highest men’s volleyball league in Poland.
This agreement ensures FeedConstruct will cover over 600 matches annually, including all play-offs, showcasing some of the world’s top volleyball competitions to a global audience.
Narek Harutyunyan, CEO at FeedConstruct, expressed his excitement: “We are thrilled to build on our successful collaboration with Polish Volleyball. It was very important for us to keep premier volleyball content in our portfolio, as volleyball, with around 900 million fans worldwide, is considered one of the most popular sports across all continents. Polish Volleyball is historically one of the most successful on all levels, and it is a privilege for us to support the further growth of its domestic competitions.’’
Artur Popko, President at Polish Volleyball League, added: “We’ve built a strong and collaborative relationship with FeedConstruct and are thrilled that it will continue with this new long-term agreement. The renewal of our partnership marks a significant milestone for our digital activities. Expanding our reach across new markets presents a tremendous opportunity to share the passion and energy of our leagues with new audiences. Polish Volleyball League is proud to continue its role in amplifying the reach and impact of premium volleyball events. Our commitment to delivering quality coverage remains unwavering.’’
This partnership underscores FeedConstruct’s position as a leading provider of sports streaming and data solutions, delivering some of the world’s best national league volleyball action to a worldwide audience.
SM post
FeedConstruct is thrilled to extend its partnership with Polish Volleyball Leagues for exclusive International Streaming and Data Rights. Get ready for over 600 premium volleyball matches annually from the Men’s PlusLiga, Women’s Tauron Liga, and Tauron 1. Liga.
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BetMGM launches new advertising campaign; The Chris Rockin’ Locker Room Speech
It’s Showtime! Again!
The second advertising campaign involving UK BetMGM brand ambassador and Hollywood icon, Chris Rock, will air on TV starting 17th October.
The fully-integrated campaign, which sees Rock fire up a group of athletes from several sports in a passionate and amped up locker room speech, promoting key markets; football, darts and horse racing. The energised athletes answer Rock’s call to ‘Entertain’ as they make their way out of the locker room.
The campaign aims to drive awareness of the brand and key betting markets as well as an independent advert promoting responsible gambling. In addition, a casino edit will form part of the wider activity.
UK consumers will get to experience the show stopping campaign on TV, digital, radio, and social platforms in the coming weeks.
Dan Towse, Director of Brand at LeoVegas Group, said “This new creative territory of the ‘Chris Rockin’ Locker Room Speech’ builds on the launch campaign from last year, and it’s great to be working with comedian Chris Rock again for the latest iteration. A huge amount of work has gone into this and everyone from the internal teams to the support of Recipe and production house, have delivered an outstanding creative platform’’
CREATIVE AGENCY
Recipe
MEDIA
Media planning/buying – OMD & Omnicom Media Group (OMG)
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