Spribe Enters into Deal with Groove Gaming

Studio behind the world’s number-one crash game signs distribution agreement with leading platform provider and content aggregator

Spribe, the developer behind Aviator, the number-one crash game on the planet, has joined forces with platform provider and content aggregator Groove Gaming. The partnership increases the distribution of Aviator as well as Spribe’s full suite of instant games, which are now available to Groove Gaming’s operator partners.

Aviator needs no introduction. It has become the most popular crash game in the world, with more than five million monthly active users. It takes the increasing curve format and sees a plane take off and fly into the sky; as it climbs higher, so does the win multiplier.

The game’s premise is simple, players must cash out before the plane flies away. The longer they wait, the bigger the win, but wait too long, and the plane disappears, taking any accrued winnings and their stake. Not only is it super fun to play, it’s also multiplayer and highly interactive with a chat function and real-time leaderboards.

The deal with Groove Gaming goes beyond just Aviator and includes Spribe’s full suite of turbo games (Mines, Dice, Plinko, Keno, Goal, HiLo and Hotline). The integration allows Groove Gaming to offer its operator partners next-generation online casino content proven to engage the lucrative but hard-to-reach millennial and post-millennial audiences while also providing existing players with fresh content that drives retention.

“Groove Gaming is the platform provider and aggregator of choice for some of the biggest online casino brands in the world, so it’s great that we have been able to integrate our full suite of games into its portfolio,” the co-founder and Managing Partner for Spribe, David Natroshvili, said. “Spribe is well-known for Aviator but we also have a suite of other fast games that are just as fun and thrilling. This makes it an important partnership for us, boosting the distribution of all our titles with power player iGaming brands in markets worldwide.”

“As a platform provider and content aggregator, we absolutely must stock the most fun and entertaining games in the market,” the Chief Operating Officer for Groove Gaming, Yahale Meltzer, said. “In Spribe, we have a developer partner whose content offers exactly that. Aviator has taken the market by storm and is one of the most popular games in the world right now. Not only that, but this deal also includes the developer’s next-generation Turbo Games, so adds more variety and quality to our offering yet.”