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How the Metaverse Can Redefine Social Interaction and Online Gaming Communities

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By David Kostap, Director of Marketing at Roobet

 

Community. It’s a powerful force that drives the gaming industry today, and at Roobet, we understand its significance.

As a marketing professional, I recognize the impact of community building in all aspects of life, both online and offline. It’s fascinating how people with shared passions come together, forming bonds and experiencing the joy of connecting over common interests.

Roobet was built by gamers, for gamers, and the evolution of the industry has been tremendous thanks to innovation and technological advancements. From humble beginnings of offline single-player games to the advent of online gaming with chat functions, we are now on the brink of a new era—the Metaverse. This concept of a shared virtual universe presents immense opportunities for the gaming community and industry to forge ahead and make waves.

Statistics show that gaming is a predominantly social activity, with a recent study showing that 78% of players see video games as a means of building relationships with like-minded individuals. This social aspect resonates strongly with Roobet, a company that was founded by a group of friends who initially bonded over playing CS:GO and subsequently ventured into developing products around the skins economy. As the social dimensions of gaming continue to grow through online competitions, streaming, chatrooms, and digital goods trading, so does the desire for the gaming experience to reflect this camaraderie.

Gone are the days when games were dismissed as mere escapism from reality. They are now poised to become an integral part of people’s daily lives, just as casual as meeting friends for dinner or hanging out at a club. Games and the Metaverse provide an alternate space where the limitations of the physical world no longer apply. Users can interact remotely, explore new places within the virtual universe without travel time, and enjoy limitless possibilities.

According to EY’s Gaming Industry Survey 2022, 97% of respondents believe that the gaming industry is at the core of the Metaverse. It’s intriguing to realise that the foundations of the Metaverse are rooted in Massive Multiplayer Online (MMO) worlds like World of Warcraft—spaces that gamers have been exploring for years, building communities and driving technological and ideological advancements.

At Roobet, our mission is to transform digital entertainment. Nothing is off limits as we try to achieve this – and one thing we’ve spent time considering is taking a leap (or, more aptly, a hop) into the Metaverse, keeping our core values of community, innovation, and adventure in mind. As a company that puts gamers at the forefront, we strive to create a safe and inclusive space that prioritises the needs and desires of our community, offering them the best experience possible.

The Metaverse has the potential to provide so many benefits. It provides a platform for multi-user functionality, enabling gameplay, social interactions, and even virtual parties. It unlocks vast opportunities for creativity and self-expression, and it operates in a decentralized manner, ensuring that no single entity has complete control. Most importantly, it introduces the concept of true ownership, where players can trade, earn, or purchase in-game assets that are undoubtedly theirs.

Imagine walking into a Metaverse-based casino, gauging its liveliness, and seeing if your friends are around, just like you would in the physical world. The thrill and serendipity of real-life outings are mirrored in the Metaverse, from planned meetups to unexpected encounters.

This level of peer-to-peer interaction and autonomy surpasses what was previously possible in pre-Metaverse games. The depth of community engagement and interaction offered by the Metaverse is undoubtedly one of its most appealing and pivotal aspects, whether you’re a novice gamer or a seasoned veteran.

Our aim is to provide the Roobet community with opportunities to participate in the Metaverse as intensively or casually as they desire. We could offer extensive personalization features, ensuring individuals can express themselves within the virtual realm, all crypto-backed security of their transactions and progress.

Before we know it, engaging with friends in the Metaverse may become as natural and effortless as our current social interactions. And rest assured, if Roo has anything to say about it, it won’t be a dull experience.

At Roobet, we’re excited about the possibilities the Metaverse holds, and we’re committed to being at the forefront of this dynamic evolution where technology, community, and marketing converge to shape the future of gaming.

Gaming

THE BATTLE OF POLYTOPIA RELEASES NEW AQUARION SPECIAL SKIN IN LATEST UPDATE

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Midjiwan, the award-winning independent studio behind The Battle of Polytopia has today released a new Aquarion Special Skin, additional language options and balance updates to the recently reworked Aquarion tribe. Players will dive deep into the Ritiki Marshlands encountering a lost Aquarion outpost with the new skin known as “The Forgotten”.

Long ago, when the Aquarion Empire vanished beneath the waves. One remote outpost in the swampy atolls lost all contact, leading its inhabitants to believe they were the last of their kind. This forgotten tribe evolved in isolation, adapting to the marshy landscapes with squid-like appendages and unique abilities to command the swamp and its creatures.

Using the unique abilities of “The Forgotten”, players can build on water, summon giant squids, create speed enhancing bubbles, ride crocodiles, tame toads, and traverse their marshy terrains with ease.

In addition, the latest update to the game now offers expanded language options: Hindi, Indonesian, Malay, Polish, Thai, Turkish & Vietnamese.

Christian Lövstedt, CEO of The Battle of Polytopia, commented: “I feel that this skin is one of the best we’ve created and has quickly become my personal favourite. Additionally, we have added Bubble Tech to the Aquarion Waterways, making that tribe even greater. With expanded language options and new gameplay mechanics, we’re inviting players to dive into the rich lore and strategy that make the Battle of Polytopia truly special.”

To celebrate the launch of the new update, Midjiwan hosted an exclusive livestream event, offering fans a unique look behind the scenes, live gameplay, and discussions with the development team – the livestream is available to watch now: The Forgotten livestrea m by Midjiwan.

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Conferences in Europe

Gamecity Hamburg connects Decision Makers from International Studios with new “Portside Game Assembly” Conference Format

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Gamecity Hamburg announces the premiere of the “Portside Game Assembly” (PSGA) for June 27, 2025. The new B2B conference format focuses on networking and the exchange of learnings between leading international indie game studios. Portside Game Assembly enables studio heads and decision-makers to exchange knowledge in a confidential setting in extraordinary locations of Hamburg, around the harbor – and on the water.

“The idea for Portside Game Assembly was born out of conversations with studio heads and managers from Hamburg and around Europe. Anyone navigating an indie studio through the games market benefits greatly from exchanging learnings with other decision-makers facing similar challenges. With a curated guest list and a focus on impulse talks and roundtables, PSGA will offer studio leads contacts and discussions which are highly relevant to their work and current developments in the industry,” explains Margarete Schneider, Project Manager at Gamecity Hamburg.

“The heart of PSGA is the conference, which will be held on a ship sailing through the Hamburg harbor and to which we welcome attendees from all over Europe and beyond. The conference will be complemented by a networking brunch and two evening events, which invite PSGA participants to meet the vibrant and diverse Hamburg games scene,” adds Dennis Schoubye, Head of Gamecity Hamburg.

The conference program for decision-makers at game studios

On June 27, 2025, the first Portside Game Assembly will kick off with a networking brunch.

Afterwards, the studio managers and decision makers will enter the conference ship, which offers three decks for keynote speeches, roundtables and networking, including a cruise through the famous Hamburg harbor.

Studio managers and decision-makers from the following studios are already attending:

  • bippinbits (Dome Keeper, PVKK: Planetenverteidigungskanonenkommandant) / Germany
  • Ghost Ship Publishing (Deep Rock Galactic) / Denmark
  • Indoor Astronaut (Unrailed 1 & 2) / Switzerland
  • Landfall Games (Content Warning, Totally Accurate Battle Simulator) / Sweden
  • mooneye studios (Lost Ember) / Germany
  • Maschinen-Mensch (Curious Expedition 1 & 2, Mother Machine, Codecks) / Germany
  • Overhype Studios (Battle Brothers, Menace) / Germany
  • Rockfish Games (Everspace 1 & 2) / Germany
  • Torpor Games (Suzerain) / Germany

Leads and executives from established indie game studios can register to take part in the Portside Game Assembly via our registration form.

Networking events as part of the Portside Game Assembly

The evening closing event “Games Industry Party” brings conference guests and other members of the games industry together for networking with cool drinks and snacks. Tickets for the Indie Networking Brunch and the Games Industry Party are available separately for non-conference attendees and will go on sale at a later time.

On the evening before, June 26, 2025, there will be an “Opening Mixer” with a panoramic view over Hamburg’s famous St. Pauli district in the Astra Tower, at Bytro Labs office. Portside Game Assembly participants and contacts from the games industry in Hamburg will be invited.

Registration for studios and participants

The conference itself is aimed exclusively at studio managers and decision-makers from internationally successful indie game studios. To enable a curated selection of participants, there will be no direct ticket sales, but studios can register for participation here: registration form.

The conference ticket includes the Opening Mixer event the evening before, access to the Networking Brunch, the main Conference and the Games Industry Party for a total of 189 euros.

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Asia

Nazara integrates with ONDC Network to Launch “gCommerce” in India, Unlocking a new era of In-Game Monetization

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Nazara Technologies Limited, a leading diversified gaming and sports media platform, and Open Network for Digital Commerce (ONDC) are proud to announce their integration to launch “gCommerce” – an innovative in-game monetization platform that seamlessly integrates e-commerce within games.

The integration aims to address a persistent challenge for Indian game developers: low in-app purchase (IAP) conversion rates and poor yields from advertising. Through gCommerce, Nazara and ONDC Network are reimagining game monetization by leveraging India’s thriving e-commerce landscape and providing developers with new, scalable revenue streams.

This strategic integration will allow game developers to monetize through an affiliate revenue-sharing model, earning a commission on every successful transaction initiated by players through the gCommerce platform.

Creating Value for Developers and Gamers

ONDC Network’s expertise in creating an open, interoperable network for digital commerce will enable Nazara’s gCommerce platform to connect with a wide range of sellers across more than 10 categories, ensuring a rich diversity of product offering for gamers. This integration enhances the user experience by allowing them to make informed purchases while they continue their gaming journey.

“We are excited to announce the upcoming launch of gCommerce by Nazara via integration with the ONDC Network, as it represents a significant step forward in our mission to empower game developers with effective and innovative monetization solutions,” said Nitish Mittersain, CEO of Nazara Technologies. “We are not only creating new revenue opportunities for developers but also enriching the overall experience for our gamers.”

T Koshy, CEO of ONDC, added, “Nazara coming on ONDC Network to launch gCommerce is a testament to the versatility of the Network in supporting various industries and use cases. By bringing e-commerce into the gaming ecosystem, we are paving the way for a seamless blend of entertainment and shopping that adds value for players, developers, and the broader digital commerce network.”

The gCommerce platform is currently in soft launch and will be rolled out to game developers starting Q1, FY26.

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