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Three Areas Which Could Be Emerging Bingo Markets of the Future
Casinos are in many countries around the world. Spurred on by online offerings, it is an industry that is more popular than ever. Bingo, a similar concept, has a different perspective. It is growing in popularity online, and certain countries are filled with bustling halls and vibrant venues. Others have few physical spaces at all. Below, we look at areas which could be the emerging bingo markets of the future.
Eastern Europe
The United Kingdom has around 350 bingo clubs, with the US deeming them equally as popular. Yet in other countries and provinces, bingo halls are less prevalent, despite the games following online. Add to this that most countries have at least one variation of bingo, and it seems like halls should be a lucrative attraction.
The best tactic when entering these markets would be to combine online sites with physical establishments. Online sites offer convenience, while physical halls make going out to bingo an event. Bingo companies in the UK have been doing this for some time. While many countries have physical locations, they often lack the investment and attraction that the halls of the UK and the US do.
One particular area they could be developed in is Eastern Europe. Southern states such as Romania already have a thriving scene, though even here clubs are small affairs, void of the comfort, glitz and glamour you may find in ones elsewhere. Bingo Chez Gabi, found in the capital Bucharest, epitomises bingo in the country: Home-grown affairs, with a restaurant and pub attached.
Other countries like Hungary show promise due to their developing economies in capitals such as Budapest. However, there are strict regulations for physical establishments and even very few casinos. Any halls would have to be carefully placed and have local backing.
South America
Bingo is huge in South America, and you can find major operators across the biggest countries. Argentina has over 45 bingo halls with other large countries like Brazil having over 600. Even in countries such as Columbia, there’s a bingo hall in most major shopping centres.
Where the true emerging markets are in the smaller states. This popularity is always bound to spill over, into growing economies like Chile, Peru and even smaller states like Ecuador. In Mexico, the game is also wildly popular so it makes sense that states situated between them, like Panama and Costa Rica, would be targets for companies already operating close by.
Japan
Japan itself has a large following for bingo, which is almost exclusively played online. This is because no bingo halls exist in the country, meaning the only way to play is through a mobile device.
Japan does have its fabled pachinko parlours, where tokens are won, and exchanged offsite for prizes. His could be a model that any prospective bingo companies making inroads into the country could use. However, they have to compete with the popularity of the much-loved parlours.
There are plenty of other countries and markets that will come and go. With so many different bingo variations, even without large halls, you should be able to find a game in most parts of the world.
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