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eSports

The Impact of Esports on the Games Industry 2023

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The impressive rise of competitive gaming since the outset of 2020 has caught many among the technology press by surprise – though this is not to say that it was not to be expected. Over the past 5 years, Google Trends has identified a 500% increase in search terms pertaining to esports.

Elsewhere, player numbers for legacy esports have been trending towards all-time highs since the mid-point of the previous decade, and sales of gaming laptops have similarly enjoyed their best sales period in many years.

The core contributing factors behind the esports surge of the 2020s are many and varied, though the fact that the maturing scene was perfectly positioned to benefit from the economic disruptions that hampered the propagation of its physical sporting counterparts is seen as the chief cause. Irrespective of this, esports was always going to break into the mainstream at some stage in the 2020s, and this merely accelerated the process.

Now in 2023, competitive gaming continues to grow at a phenomenal pace, and analysts project that it should break $3 billion in annual revenues by 2027 – not bad for a market that was scarcely capable of maintaining a mere 300 million back in 2015. This enormous impact is now coming to influence all aspects of the games industry today, as we shall explore below.

 

Increased Interest in Online Games

The growing popularity of esports is having a knock-on effect for all forms of online gaming, even those that do not functionally incorporate competitive multiplayer elements into their design.

At present, the most popular format of online game played in the world today is that of online slots. Leading platforms furnishing gamers with these titles, such as VegasSlotsOnline, which features over 5000 individual titles including one of the largest online repositories of free slots available anywhere – are likely to absorb the influence of esports before long. By incorporating leaderboards, competitive play and even importing game mechanics from popular esports genres like the MOBA and battle royale, slots may well find themselves at the vanguard of a pivot towards converging with the competitive gaming market.

In general, the coming years will likely see developers seek to incorporate esports elements into game design across the wider online marketplace to leverage the benefits of the esports boom.

 

Furthering the Public Validation of Gaming

No small part of the modern games industry’s success can be put down to the fact that those in the crucial 18–35-year-old professional spending category grew up on home games consoles. They thus lack any of the hang-ups of prior generations around this, once new, media format. A young adult today is as likely to buy a new games console as they would have a hi-fi system or DVD player in the late 90s, and this has done much to validate the industry in the general public’s perception.

Though the undeniable fact is that the cultural conversation surrounding gaming still tends to denigrate it. After all, while millions of people around the world eagerly track which films do well during awards season, very little ink has been spilled in comment on the runaway success of recent games like God of War Ragnarök or Elden Ring.

Esports will likely help the ongoing validation of the industry, as professional gaming athletes acquire widespread recognition for their considerable skill and talent. As the world of esports further integrates itself into the wider sporting landscape, those who care to praise the sporting prowess of quarterback Tom Brady may become increasingly likely to recognise, support and champion the careers of prominent gamers such as Oleksandr ‘s1mple’ Kostyljev.

 

 

Boosting the Development of AR and VR

Augment and virtual reality have until recently been something of a white elephant for the games industry. The sophistication and potential of such technologies to revolutionise the way we play and watch games is unprecedented, but the lack of widespread development and the prohibitive cost of dedicated VR hardware has thus far limited its adoption.

Esports may well catalyse the uptake of these technologies, as the potential for ‘floating camera’ spectatorship using VR could totally alter the way esports matches and streams are broadcast. Likewise, should a new generation of esports adopt these technologies, this should massively increase public appetite for proprietary hardware capable of delivering this experience, and may bring overall costs down.

 

eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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eSports

WEC24 Complete: Indonesia Crowned Overall Champion!

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WEC24 Complete: Indonesia Crowned Overall Champion! Busan, South Korea (November 20, 2024) – After nine days of exciting competition, the 16th World Esports Championship (WEC24) has come to a conclusion.

From epic plays to unforgettable moments, the championship closed out with the Dota 2 and MLBB Women’s finals. The ultimate victory and the biggest moment of the night belonged to Indonesia, as they won their second title as the WEC24 Overall Champions.

This prestigious trophy is awarded to the nation that excels across all of the game titles. Turkey secured one gold and one bronze medal also, however, Indonesia’s consistency and performance across the other game titles gave them the edge to secure their victory. Congratulations to Indonesia for this remarkable achievement!

WEC24 started on November 11 at the spectacular SEF Arena in Riyadh, bringing together athletes from around the world to compete across six tournaments: PUBG MOBILE, CS2 (Women’s and Open), Mobile Legends: Bang Bang (Open and Women’s), and Dota 2. Each competition delivered its special charm, giving us new champions and a WEC to remember.

Medalists:

PUBG MOBILE:

  1. Turkey
  2. Ukraine
  3. Brazil

CS2 Women’s:

  1. Poland
  2. France
  3. Portugal

CS2 Open:

  1. Romania
  2. Portugal
  3. Serbia

MLBB Open:

  1. Malaysia
  2. Philippines
  3. Indonesia

MLBB Women’s:

  1. Indonesia
  2. Cambodia
  3. Egypt

Dota 2:

  1. Greece
  2. Sweden
  3. Turkey

This year’s WEC broke records and set new milestones: the largest CS2 Women’s tournament with a $160,000 prize pool, the debut of the MLBB Women’s category, and a marathon Dota 2 bronze match that won’t be forgotten. Over 480 athletes gave it their all, leaving behind moments that will define the Esports scene for years.

As WEC24 comes to an end, we are thankful to every athlete, national federation, fan, and Esports enthusiast who traveled with us on the Road to Riyadh.

GG once again to Indonesia, our WEC24 Overall Champion! Thank you, Riyadh, for hosting an unforgettable championship. Until next time, see you on the next World Esports Championship journey!

 

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