Bookmaker Betfred have launched a brand-new studio and live presenters for their exclusive numbers game ‘Nifty 50.’

The ‘Nifty 50’ is a fixed odds numbers game featuring five live draws a day with a jackpot of 5 million pounds for every draw.

The exclusive product now has a new hi-tech purpose-built studio at their head office in Birchwood, Warrington. The new studio is part of a major refurbishment project at Betfred’s headquarters.

Plus, for the relaunch Betfred have employed two new presenters Joshua Littlehales and Grace Constantinou.

Joshua Littlehales who has worked for Tameside Radio and LADbible said, “The new studio looks amazing, and I feel impressed each time I step inside. I feel excited to call it my professional home.”

Grace Constantinou who is a Media and Performance graduate from Salford University added, “I saw the studio when it was dust and walls and now to see it completed its very impressive.”

Betfred boss Fred Done said, “The whole idea behind Nifty 50 is for customers to win big for small stakes, and to now promote it with a purpose-built studio and live presenters I am delighted.”

Betfred commissioned Paul Sudlow to be the production designer, he came in with a wealth of experience having recently worked on ITV’s Euro 2024 studio in Berlin and the Rugby Union World Cup in 2023.

The screens and lights were provided by Whitelight based in Wimbledon while Monkey Scene provided the set construction.

The exclusive Nifty Fifty draw can be viewed five times a day in Betfred’s shops, online and at youtube with BetfredLotto.

Play’n GO, the world’s leading casino entertainment provider, has today announced a new operator partnership with renowned gaming brand Hard Rock Digital for their top-rated Hard Rock Bet online casino platform in New Jersey. The Hard Rock brand is synonymous with entertainment worldwide, and this partnership will see Hard Rock Bet players in New Jersey gain access to hit Play’n GO titles such as Piggy Blitz, Book of Dead and Rise of Olympus 100.

Play’n GO is now live with four operators across four states in the United States, with further growth expected in the coming months.

Magnus Olsson, Chief Commercial Officer at Play’n GO, commented: “We’re excited to expand our US portfolio with a new operator partnership, and teaming up with a renowned brand like Hard Rock Digital is a significant achievement for us.

“New Jersey is a key state for our US operations, and we’re delighted to offer Hard Rock Bet’s players access to our top-tier casino gaming content. We believe this partnership will be highly beneficial for both Hard Rock Digital and Play’n GO, and we anticipate many shared successes in the coming months and years.

“Play’n GO remains committed to being active in every regulated market globally and to ongoing growth in the US. Partnerships like this one with Hard Rock Digital are crucial to our long-term success in the region.”

Grant Williams, SVP – Casino, Hard Rock Digital added: “We’re excited to roll with Play’n Go and add its entertaining titles to the over 2,000 games on our top-rated platform in New Jersey. We’re committed to making Hard Rock Bet the best place to play, and are proud of our recent online casino enhancements, including a more personalized experience, integrated rewards, and one of the largest selections of games in the market.”

Hard Rock Bet recently launched its ‘Roll With Us’ fall campaign, welcoming players of all types to play on its easy-to-use app. With 4.9 stars in the App Store and 4.8 stars in the Google Play Store, Hard Rock Bet is among the highest rated real money gaming apps in the market. Hard Rock Bet offers an integrated New Jersey online casino-sportsbook platform and also operates a sports-only experience in Arizona, Florida, Illinois, Indiana, Ohio, Tennessee, and Virginia. Hard Rock Bet is available for download via iOS and Android, and can also be played on desktop via HardRock.bet.

Atlaslive, a leading provider of innovative iGaming software solutions, has announced a strategic partnership with Oddin.gg, the premier B2B provider for esports betting. This collaboration will enable Atlaslive to expand its comprehensive Sportsbook offerings, providing LATAM operators with cutting-edge esports betting services that feature real-time odds, live streams, and a wealth of fast-paced betting markets.

“As a company committed to providing scalable, reliable, and flexible iGaming solutions, our partnership with Oddin.gg is the perfect complement to Atlaslive’s mission of delivering excellence to our partners,” said Lidiia Vakulenko, COO of Atlaslive. “This collaboration enables us to bring the full potential of esports betting to the LATAM market, offering our partners advanced tools for managing odds and creating a more engaging experience for esports fans.”

By integrating Oddin.gg’s award-winning esports betting ecosystem, Atlaslive enhances its dynamic iGaming Platform with an unrivaled esports betting experience. This includes an esports-centric odds feed and 24/7 content, ensuring that operators can consistently offer a dynamic range of markets to eager bettors. Oddin.gg’s seamless iFrame solution also simplifies the front-end integration for Atlaslive’s partners, allowing for efficient access to a wide array of esports events and betting options with minimal operational overhead.

Oddin.gg is renowned for its end-to-end esports betting ecosystem, which includes a multi-award-winning odds feed, risk management services, live esports data, and a variety of other solutions tailored to the needs of esports operators. This partnership is poised to accelerate the growth of esports betting in Latin America, a region experiencing a surge in interest for competitive gaming.

“Partnering with Atlaslive is a natural step in expanding our presence in Latin America, which we consider our second home,” said Marek Suchar, Managing Director at Oddin.gg. “As a platform deeply rooted in the region’s B2B landscape, Atlaslive brings a focus on delivering a trustworthy, flexible, and scalable solution. Together, we’re eager to push the boundaries of esports betting in this high-potential market. Through our collaboration, we aim to offer an unparalleled esports betting experience, catering to the rapidly evolving needs of LATAM operators and bettors.”

With esports growing in popularity across Latin America, this partnership solidifies Atlaslive’s role as a key player in the region’s iGaming sector. The addition of Oddin.gg’s advanced esports offerings allows Atlaslive to better serve operators looking to tap into this rapidly evolving market.