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FIFA Signs Gambling Sponsor in New Zealand for Women’s World Cup

Published

2 years ago

June 28, 2023

Niji Narayan

Reading Time: < 1 minute

FIFA has its first gambling sponsor for the Women’s World Cup, announcing a deal Monday with the New Zealand state monopoly betting agency TAB.

FIFA said TAB will be promoted in the four New Zealand stadiums at the July 20-Aug. 20 tournament being co-hosted with Australia. The value of the sponsorship was not disclosed.

The deal follows a gambling sponsorship for FIFA at the men’s 2022 World Cup in Qatar, also in the third-tier “supporter” category, to promote the Betano brand in Europe.

The New Zealand betting agency returns commission to sports it takes bets on, and paid NZ$2.4 million ($1.48 million) to the national soccer federation last year.

Related Topics:FIFA gambling sponsorship TAB Women’s World Cup

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.