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Groove launch rebrand at iGB Live
Groove rebrand on full display at iGB Live!2023
Rebranded aggregator and platform Groove is bringing its new brand out to the global igaming community in Amsterdam next month at iGB Live!
Groove will be joining over 5000 of the iGaming industry’s greatest minds to continue building their network with their new brand and upgraded technology stack. This approach underlines the unique credentials of iGB Live! which provides a forum of opportunity for delegates to connect with key suppliers, convert expert-led insights into actionable business growth and converge with the 5,000+ visitors and 300 exhibitors expected at what is one of the worldâs fastest growing gaming expos.
Groove will be at the heart of the iGB Live! Conference which is being held across the 6th and 7th July at the RAI Amsterdam featuring 46 speakers who will be providing expert insight on key business-centric topics through panel discussions, key notes and fireside chats.
With a strong roster of game providers, Groove continues to grow its library of content, adding more than 100 new games each month. These games range from time-tested classics to the most cutting-edge titles to hit the market. Covering slots, tables, live dealer, sports betting, bingo, instant win games and so much more.
As part of the new business strategy behind the Groove brand, the company has announced its own dedicated games studio, GrooveStudio, boasting a portfolio of 32 immersive slots, table and crash games with a pipeline of 10 new games in production.
Groove Tech, has reorganised its brand platform, embracing Groove as the overarching commercial brand with aggregation as GroovePlay and the new turnkey service GrooveOn. The new master brand has a refreshed colour palette, principally to reflect the next generation technology and services now being provided by the company.
As part of the refresh process, a new website has been launched at www.groovetech.com
Yahale Meltzer, COO and co-founder at Groove, said: âWe are delighted to be exhibiting at iGB Live! in just 2 weeks! We invite entrepreneurs, operators, iGaming professionals, content providers and intermediaries to meet Groove’s team at this important show on stand Q62 and get their blueprint for success. Please get in touch with us to schedule an appointment in Amsterdam as our schedule is filling up fast!”
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Xanada Investments Announces FTDX as the Winner of the Xanada Startup Contest
Xanada Investments has announced FTDX as the winner of its prestigious Xanada Startup Contest, an initiative designed to identify standout startups capable of delivering substantial value to the iGaming industry. This contest attracted nearly 250 applications from diverse regions and business verticals, making it a highly competitive process. FTDX distinguished itself with a powerful solution that enables iGaming operators to convert previously unmonetized visitor traffic from regions outside their operational scope into significant new revenue streams.
FTDXâs platform allows operators to redirect traffic from untapped regions effortlessly, unlocking immediate financial value from these visitors. By integrating FTDXâs dual reward system, which optimizes both click-through rates and deal values, operators can enhance overall performance. Already live, FTDX is achieving up to 3% conversion rate from these redirected visitors to First-Time Deposits (FTDs).
Vladimir Malakchi, CEO & Managing Partner of Xanada Investments, shared his thoughts on the victory:
“FTDX stood out not only for its innovative solution but also for the rigorous preparation and commitment they demonstrated throughout the contest. Their detailed approach and well-strategized entry showed a clear vision and a deep understanding of the market, making them an ideal winner of the Xanada Startup Contest.”
Björn Nilsson, Founder of FTDX, expressed his excitement about the win:
âWeâre thrilled to be recognized by Xanada Investments. This win represents an exceptional opportunity for us to scale our solution globally and enhance our impact across the industry. Xanadaâs promise to support us as a forward-thinking start-up is highly appealing, and weâre excited about the business growth this partnership enables.â
About Xanada Investments
Xanada Investments is an ideological investment fund led by industry visionaries, targeting PreSeed, Seed, and Series A funding of promising projects and their leaders who resonate with their ethos. The fund’s goal is to build an excellent xanadu-like business ecosystem, which will ideologically and strategically bond leaders into one community for the global idea of mutual prosperity.
About FTDX
FTDX empowers iGaming operators to maximize the value of every visit, across all borders, by converting visits from regions outside their business scope into a newfound source of revenue
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EGT Digital is ready to create a stir at SiGMA Europe 2024
EGT Digital is pleased to announce that it will participate in this year’s SiGMA Europe. The company will present a special selection of its latest innovations and top performers at stand 1120.
The iGaming provider will demonstrate its wide range of casino developments, including the 4 jackpot bestsellers Bell Link, Clover Chance, High Cash, and Single Progressive Jackpot, as well as over 120 titles. Together with well-established slots like Sugar Duke, Burning Goals, and Shining Crown, the guests will be able to see and test the newest addition to Clover Chance: the game Sugarville. As its name suggests, it will take players to a world of sweet wins, where the multiplier increases with every subsequent toppling, reaching up to the impressive x128. Adding to this the fact that the mystery jackpot can be triggered at any time, Sugarville definitely has what it takes to become one of EGT Digital’s next irresistible offerings.
Fans of quick wins will be able to enjoy the instant games of the Bulgarian company, which are popular for their attractive original design and mechanics, ensuring highly engaging gameplay.
EGT Digital’s in-house developed “all-in-one” betting platform X-Nave, will also be on display to show its 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Each can function as a part of the turnkey solution or independently, as they could be integrated with third-party developments.
The new Customizable tournament page will be the main accent in the Sport Product. It enables players to access relevant information and place bets easily. The page is divided into different tabs: Lobby, Matches, Boosted, Outrights, Bet Feed, Teams, Groups, Brackets, Promotions, and Quiz, which provide users with a more personalized and engaging betting experience.
X-Nave’s Gaming Aggregator will demonstrate its extensive array of more than 12,000 titles, including slots, live games, table games, bingo, lottery, Poker, TV games, skill-based games, and crash games from over 110 popular providers. The module will also introduce numerous new functionalities. Among them is the Buy Bonus feature, giving operators one more option to reward players beyond the standard free spin bonuses, as well as the Aggregator inbuild bonus support, enabling bonus management through the Aggregator.
In addition to the option for different types of navigation layouts, allowing operators to be extremely flexible in content arrangement, a new Hot and Cold games category will also be available. It will provide live visualization of the games’ RTP. This way they will be classified as hot or cold, and the players will have the necessary information to make their choice.
The list of novelties at the Gaming Aggregator will be complemented by the Recommendation Engine, which underpins personalized content delivery, product suggestions, and tailored search results. This X-Nave module will also present its Casino as Widget, an innovative solution for implementing EGT Digital’s CMS system into third-party websites, casino verticals, or independent categories.
The CRM Engine will showcase numerous games and tournaments. The operators will become familiar with an array of tools, allowing them to make more detailed player segmentation. They will also be able to learn more about a new AI/ML chatbot and an AI/ML module, which will make a selection of casino games based on visitors’ behavior.
The event visitors will also get acquainted with the Payment Gateway, which will show its rich portfolio of payment methods, including Open Banking. The module now offers a button that makes the repetition of the last successful deposit from the cashier possible, as well as an option to choose a bonus during a deposit. To ensure greater security, the Payment Gateway is now supplied with an option for mandatory two-factor authentication when requesting a withdrawal.
Tsvetomira Drumeva, Head of Sales at EGT Digital, commented: “It is always a pleasure for us to participate in SiGMA Europe and especially now in the tenth jubilee edition, which is expected to be the most attended so far. Here we have the opportunity to gain valuable information about the latest trends in the industry, as well as to hold so many fruitful meetings with current and potential new clients. We can’t wait to welcome all our guests on 12-14 November and present to them our fascinating new products, which can bring even more success to their business. We are also looking forward to the SiGMA Europe Awards, where our Shining Crown Bell Link game is a finalist in the Best Performing Slot Game category.”
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LazyBar: The New White Label Casino Brand launched on the Extendy Platform
Say hello to LazyBar, Allset Partnersâ brand-new online casino brand. Launched only 2 months ago and already available in five major gaming locations in Europe, namely Spain, Germany, Austria, Belgium and Poland, LazyBar is already off to a flying start.Â
âOur sights are set high and we have ambitious plans for the future. Our goal now, however, is to see LazyBar get to âŹ1,000,000 in GGR by the end of 2024. We also plan to keep growing our list of European GEOs.” â Allset Partners
A peek at LazyBar: 9500+ popular games from over 70 game providers
Traffic to LazyBar comes mainly through media buying teams using Facebook, SEO, email campaigns and PPC.Â
The Allset Partners team have extensive experience in attracting iGaming traffic which is why creating their own brand seemed like the obvious and logical next step. As a white label online casino solution provider having launched several popular online casinos, Extendy was their primary choice. Launching an online casino brand includes managing all the extensive, major operational processes such as licensing, integrating game providers and payment solutions, as well as integrating all the necessary online casino infrastructures such as a CRM system, player support and VIP player support programs.
When it came to scaling LazyBar, the first step was to attract organic traffic and build a pool of players able to generate profit. Extendyâs CBDO, Ayvar Gabidullin explains that casinos created on the Extendy platform usually experience payouts within 5-6 months.
âWhen we launched our partner, Allset Partners, we initially determined a list of five countries to which all the traffic would go. However, seeing just how keen and active Allset were, we saw it best to roll out further GEOs. It was then that they really began to perform. The team is already showing results in Spain, Belgium, Switzerland, Germany and Poland.
Overall, launching LazyBar in such a short time is a huge achievement for both teams. I am confident that at this rate, Allset Partners will not only achieve their goals by the end of the year, but will surpass them by a significant margin.âÂ
- Ayvar Gabidullin, CBDO ExtendyÂ
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