PlayOJO hire igor to launch integrated live casino campaign

Leading UK online gaming brand PlayOJO has teamed up with igor Creations to launch it’s first product advert to promote their exciting live casino and gameshow offering, in a new integrated UK campaign.

‘It’s Alive’ sees a playful undead monster spring to life when he discovers the fun and thrills of playing live casino at PlayOJO, and is then transported to a colourful CGI gaming world to reveal a whole new realm of exciting live casino and gameshow games.

The campaign breaks this week in the UK, across TV & digital, with other markets going live later this summer.

igor was appointed by PlayOJO following a competitive pitch earlier this year.

igor is the content division of isobel, one of the UK’s leading independent creative agencies.

Team

PlayOJO

Chief Marketing Officer – Peter Bennett

Brand and Communications Lead – Catharine Hopkinson

Head of Global Product – Andrew Steddy

igor Creations

Creative & production company – igor Creations

Executive Creative Director & Director – Rob Fletcher

Creative team: Tom Dyson & Lance Boreham

Senior Account Director & Producer – Gemma Blake

Editor, Post-production & CGI – Chan Spencer

Sound: Jungle

Music: Delicious Digital

Media 

All Response Media