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Driving product growth together: Fast sports and microbetting

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Driving product growth together: Fast sports and microbetting
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In the past 12 months we’ve seen growing interest from both bettors and operators in microbetting. With the opportunity to offer more choices more often in a fashion that’s timely and catered to specific matches, microbetting is likely going to be a trendsetter for years to come.

Across the globe as well as in markets like the United States, it’s important for suppliers to develop products that meet these new and changing tastes, and for operators to have rich content that bettors enjoy. Microbetting certainly fits this bill, but with tremendous opportunity also comes some challenges.

The microbetting challenge

As with any new innovation, there is a period of growing pains and experimentation to find what works and what doesn’t. What can be seen is there’s a balancing act to providing an engagement market for bettors and resolving it in a timely fashion while still delivering good performance for operators.

Providing bettors with an offer that’s enticing, engaging and an enhancement to their experience is the first step, and it requires a sound understanding of a given match not just based on historical data and trends, but what is happening in live. Live betting in sports isn’t new, but reading a match and offering a micro-betting proposition is still something the industry is fine-tuning. A snappy payout mechanism is also crucial, which means you need to be able to settle markets quickly. And of course, you need to optimise these markets so they’re delivering strong returns for operators so they don’t become a loss-carrying side feature.

In order to learn, refine and optimise a microbetting product, operators and suppliers alike need to build a dataset and trading history based on real-world, real-time examples.

Fast sports offers a large dataset

Microbetting products require actual historical data in order to successfully develop – fast sports products are uniquely positioned to build this dataset. 24/7 sports content that runs year-round offers operators and suppliers more opportunities to experiment and refine microbetting content than traditional sporting events.

The sheer volume of events means more opportunities to offer microbetting markets, more often. At BETER, betting content and data provider, we’ve launched new, fast 16 markets for all table tennis tournaments, managed by our team, to speed up proceedings and allow users to place micro-bets. With this, we’re aiming to allow bettors to place bets with the fastest possible outcome. For example, a “race to 4 points” market would be settled way before the end of an event.

With more experimentation in the actual environments where it will be used, you can rapidly scale the accuracy, efficacy and performance of your microbetting product.

Building a baseline for traditional sports

Leveraging fast sports content for microbetting has two important flow-on effects. Firstly, you can build a robust stream of 24/7 content with a highly refined microbetting offering.

Secondly, you can use the historical data, knowledge and best practices of fast sports microbetting as the building blocks for opportunities in traditional sports. Whether it’s using fast sports data and models to inform your choices, or building the knowledge and skill of your traders – you can take the experimentation, logic and learning from fast sports and bring it to the biggest matches in the world, across any sporting code.

This is particularly important for markets like the US, where the popularity of in-play, parlay betting is a strong indicator of the interest and uptake of unique product offerings that add lots of flavour to a sports match. Microbetting is the natural next step for in-play sports betting innovation.

Fast sports content doesn’t just give operators another profitable vertical with a constant stream of content for players. It’s an incredible opportunity to road-test microbetting and build products that broaden your offering and meet the needs of newer bettors with huge potential for future growth.

 

Written by: Sabov Evgeniy, BETER Sports Head of Trading

Industry News

ICE Barcelona to deliver razor-sharp focus on LatAm and evolving Brazilian Market

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January’s first edition of ICE Barcelona will feature a programme of content, discussions and C-suite networking curated specifically to meet the needs of the new regulated market in Brazil and the broader opportunities which exist in Latin America.

Living up to its reputation for being the business-to-business event which is at the forefront of industry developments across both regulation and emerging technologies ICE 2025 will feature a three day program which is dedicated to all aspects of the market in Brazil including regulation, compliance and the adoption of new technologies including the use of biometric recognition in relation to age verification and consumer protection.

Announcing the program and confirming ICE Barcelona’s role as the meeting place for international decision-makers and stakeholders, Clarion Gaming Managing Director Stuart Hunter said: “ICE was recently described in trade media as being the most important gaming event on the ‘planet’ and I believe that the show will live-up to that accolade when we welcome the world industry to our new Barcelona home in January.

“Some industry events place a strong emphasis on the past but for ICE our focus is unashamedly on the future. To this end we have been working closely with colleagues and stakeholders in Latin America to ensure that ICE is on the front foot bringing together the lawmakers, regulatory bodies, thought leaders, operators, innovators and technology providers all of whom have an important role to play in developing the market infrastructure.”

He added: “The importance of LatAm will be evident from the very start of ICE Barcelona when Vicente Fox, the former President of Mexicoheadlines the World Regulatory Briefing taking place Monday 20 January when he will address the topic of ‘Regulation and Revitalisation’ and the requirements needed to balance economic growth with community protection.

“A critic of the populist movements sweeping the region, he will outline his business-centric approach to the development of Mexico, and why he favours casinos as a tax benefit to reduce Mexico’s dependence on unpredictable oil income, and for heling to grow the local tourism industry. The keynote reflects the importance of Latin America as a leading voice in the global gambling industry and represents a major coup for ICE Barcelona.”

“The following day we will be staging a seminar which will cover the very latest business-critical information on the market in Brazil which will be supplemented by sessions focussed on Latin America. On the closing day the LatAm sessions will address the key issue of responsible gambling including the ground-breaking use of biometrics which will be of huge interest to regulators and operators from throughout the world.”

He concluded: “In all of the extensive research that we undertake in order to identify the most important issues impacting the business Brazil and Latin America consistently top the list. By attending ICE Barcelona gaming industry professionals will be able to connect with the main players, learn everything they need to know about doing business in Latin America and find the right organisations to collaborate with. For anyone with an interest in Latin America and in particular the Brazilian iGaming market ICE Barcelona is undoubtedly the place to be.”

For more information on the world’s greatest gathering of gaming professionals and to register: icegaming.com

 

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FDJ Announces its First Bond Issue

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La Française des Jeux (FDJ), one of Europe’s leading betting and gaming operators, will meet investors over the next days with a view to launching its first bond issue, subject to market conditions.

FDJ recall that, on 7 November, Moody’s assigned the Group a long-term credit rating of Baa1 – stable outlook.

With a total value of €1.5 billion, in 3 tranches with maturity of 6, 9 and 12 years, the bond issue would be used to refinance most of the €2 billion bridging loan, drawn on 7 October to finance the acquisition of Kindred shares for nearly €2.5 billion. The bonds will be listed on the Euronext regulated market in Paris.

Furthermore, FDJ is finalising a €400 million syndicated loan with top-tier French and international banks, which will be repaid over 5 years. This financing is also intended to repay the bridging loan which will be settled with Group’s cash.

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CT Interactive Shortlisted in Two Categories at BEGE Awards 2024

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CT Interactive has announced that it was shortlisted in two categories for the upcoming prestigious BEGE Awards 2024. The company has been recognised for its exceptional contributions to the online gaming industry by being among the finalists for Online Game of the Year for the innovative and engaging game Doctor Winstein Buy Bonus and Online Provider of the Year.

The BEGE Awards, which celebrate excellence and innovation in the gaming and entertainment industry, will be held on November 27, 2024, at the Club Black & White in the Grand Hotel Millennium, Sofia.

This year’s nominations reflect CT Interactive’s dedication to creating top-tier gaming experiences and its continuous efforts to push boundaries in the online gaming world.

“Being recognised in these two categories is a testament to the hard work and creativity of our entire team. We are thrilled to be among the industry’s finest at the BEGE Awards once again,” said Monika Zlateva, CCO at CT Interactive.

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