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Ground-Breaking Study Highlights Dramatic Growth in Women’s Sports
Calls for proactive approach to mitigating risk of match-fixing in women’s sports
The International Betting Integrity Association (IBIA), All-In Diversity Project (AIDP), Entain, Flutter and Stats Perform today launched a ground-breaking study on women’s sports and women in sports betting, ‘Breaking Barriers: Assessing Women’s Sports, Betting and Integrity Challenges’.
The study, conducted by the German Sport University Cologne and launched at iGaming Business Live! in Amsterdam, analyses the economic development of five women’s sports: soccer, tennis, basketball, cricket and volleyball. For the very first time it analyses the size and characteristics of the women’s sports betting market and examines the potential vulnerability of women’s sports to match-fixing.
“We are about to witness the best attended and most watched women’s World Cup in history and where soccer leads other women’s sports are rapidly following,” the Chief Executive Officer for the IBIA, Khalid Ali, said. “The dramatic growth of women’s sports is a hugely positive development for fans, the sports and athletes themselves and also for the betting market. It is creating very significant and untapped opportunities for sports betting. However, with increased growth comes an increased responsibility for ensuring we get ahead of the game when it comes to sports integrity and the fight against match-fixing in women’s sport. There is no room for complacency.”
The study confirms that the dramatic increase in women’s sport has been accompanied by a similar growth in betting on women’s sport. Soccer is leading the way in terms of the number of people betting and placing bets on women’s sport with an annual market growth rate of approximately 20% since 2020. This is followed by tennis, basketball, cricket, with growth rates of over 10% during the period 2017 to 2022.
It also analyses the particular characteristics of female bettors. Over the last few years, the percentage of female bettors in women’s sports has consistently risen across all five sports analyzed, with annual growth rates of up to 10%, while the total number of women betting on women’s soccer has more than doubled. The total volume of bets placed on women’s sports has grown more among women than men, highlighting potential untapped opportunities.
“Entain is delighted to fund and support the publication of today’s study, which is an important step in increasing our understanding of developing trends within women’s sport,” the Corporate Affairs Group Director for Entain, Grainne Hurst, said. “We are proud to already support aspiring female athletes through our multi-year partnership with SportsAid and our Pitching In initiative and we will continue to work with organizations to promote fairness and integrity in all sports competitions.”
“Stats Perform has a history and commitment to investing in women’s sports and enabling rightsholders and teams to grow their fan, commercial and on-field potential,” the Chief Commercial Officer for Stats Perform, Alex Rice, said. “Understanding women’s sports fans is key to achieving this, so we’re proud to have helped with this important research.”
Whilst corruption exists in women’s sport, the study found that it is significantly lower than in men’s sports. However, the experience of men’s sport has shown that sports betting can be the subject of criminals who defraud regulated operators by manipulating matches and exploiting vulnerabilities of sports and athletes.
The study makes a series of recommendations to strengthen the fight against match-fixing in women’s sport including:
- Strengthening monitoring and enhancing cooperation between sports governing bodies, betting operators and law enforcement agencies.
- Develop targeted and tailored education and communication programs for athletes, coaches and support staff to raise awareness about the risks of corruption and match-fixing and help create and reinforce a culture of integrity.
- Promote fair wages and economic transparency in women’s sports to reduce the risk of corruption and match-fixing.
“We are seeing the popularity of women’s sport continuing to grow with last summer’s European Championship the biggest women’s event for Flutter by volume and a seminal moment for many of our European brands,” the Sports Integrity Manager for Flutter, Ian Devlin, said. “This has created a higher demand from us to offer more sports with more markets relating to women’s events starting with the upcoming FIFA World Cup. However, as women’s sports continue to grow, so does the risk of participants being approached by individuals seeking to profit from sports-related corruption. This is an area that Flutter takes very seriously, with our Betting Integrity team working closely with both sport’s governing and trade bodies, such as the IBIA, to ensure that we, and the markets we offer, uphold the very highest level of sporting integrity.”
“This study wants to be the beginning of a conversation with the betting industry on how it addresses women’s sports,” the co-founder for All-In Diversity, Christina Thakor-Rankin, said. “By understanding what this new and rapidly evolving landscape looks like we put ourselves in the best possible position to keep customers, sports betting operators, athletes and sport safe for all.”
Additionally, a key next step is to increase the data available and conduct further research and analysis on women’s sports and betting. This will help deepen the understanding of the match-fixing dynamics in women’s sports and will allow to develop approaches to sports integrity which are tailored to the particular circumstances of women’s sports.
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Play’n GO celebrates multiple win at 5 Star Media Awards
Play’n GO, the world’s leading casino entertainment provider, is today celebrating a five-award sweep in the coveted 5 Star Media Awards of 2024.
The legendary games studio nabbed a second consecutive Slot Supplier of the Year award, as well as being named the RNG Casino Supplier of the Year. The company also secured three of 5 Star Media’s “Top 20” Awards for co-founder and CMO Ebba Arnred, Director of Business Development Stuart Trigwell, and Head of Brand and Communication, Andrew Pink.
Play’n GO has enjoyed a landmark 2024, breaking new ground by entering the South African market, as well as expanding its US presence into what is now five states.
Ebba Arnred, Co-Founder and Chief Marketing Officer at Play’n GO, commented “We’re always very pleased to have our work recognised at the various awards throughout the year, but to win five in one fell swoop is almost unprecedented. It’s very special to be awarded Slot Supplier of the Year for a second year in a row, and RNG Casino Supplier of the Year is another well-received feather in our cap. We would like to thank 5 Star Media and the entire judging panel, as well as our entire team here at Play’n GO, without whom these award wins simply wouldn’t happen. On a personal level, I’d also like to express gratitude for the individual recognition of a 5 Star “Top 20” Award.”
Stuart Trigwell, Director of Business Development at Play’n GO, added “I’d like to express a sincere thank you to 5 Star Media for being recognised in their “Top 20” Awards. We do our work not for individual accolades but for the success of the entire business, so it’s great to see Play’n GO so well represented across the board.”
Andrew Pink, Head of Brand and Communication at Play’n GO, said “Play’n GO’s driving ambition is to be the best entertainment supplier there is. Aside from producing some of the most played games and best loved characters in the world, that ambition is often realised by things largely unseen by those outside the company. It’s extremely gratifying for everyone at Play’n GO to be recognised as Slot Supplier of the Year. Next year may just be our biggest and best yet.”
eSports
Procedure to be followed by school clubs affiliating for the 2025 season
Mind Sports South Africa (MSSA), founded in 1984, is the national federation for Board games, Card games, Esports, and Wargames.
MSSA promotes all the different disciplines equally, although each school may pick-and-choose which discipline it wishes to promote at its school. Some schools will promote the whole gambit, while others will concentrate on only one discipline, and/or even just concentrate on one specific title.
The choice is ultimately up to the school.
MSSA has sent teams with full Protea Colours to international events since 1991 for wargames, 1996 for Morabaraba, 1997 for Checkers, and 2005 for Esports. Many members of the national teams have been scholars, and all have benefited from their involvement in the national Protea Team.
There is still the option open for a school to start a full-blown sub-club on its premises, but bearing in mind the tight regulatory conditions under which accredited schools have to operate in the Republic, the MSSA no longer deems it necessary for a school to start a sub-club.
As long as the school club has the approval of the school, and has an Educator-in-Charge, a school may affiliate by merely completing the Application for Affiliation Form and submitting such to MSSA.
Advantages of having a MSSA affiliated club: There are many advantages of having a MSSA affiliated club, such as:
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Being part of a community where your club has a real say in how things are done
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Being able to apply for National Lottery Funding – MSSA member clubs can apply for up to R800,000.00 in funding
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Being able to get assistance from your local government
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Experience increased media exposure of your events and your gamers
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Become part of the international community through the MSSA Registered players are able to become internationally recognised umpires, etc.
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Enable your gamers to take part in MSSA events, which may qualify them for Regional, Provincial, and National colours, overseas trips, and even sports bursaries at university.
- Private clubs: one vote per every five registered players, and
- School clubs: one vote per every ten registered players.
MSSA’s General Regulations
The General Regulations comprises of decisions made by both Council and Executive Committee Meetings. The General Regulations deals with how sub-committees operate as well as to how teams are selected and development funding is distributed. Please refer to Schedule 10.12 in regard to the rights of clubs in hosting events.
MSSA’s Discipline Specific Regulations
The Discipline Specific Regulations deal with rules concerning the different disciplines. The Disciplines that the MSSA caters for are; Board Gaming, Card gaming, Esports, and Figure Gaming.
When a club applies for membership, the applicant club must complete such form and return the same to the MSSA.Fee note for 2025
The fee note details the Affiliation Fees and Registration fees that are payable.
Player Registration Form
The Player Registration Form needs to be completed by every player that is a member of a club and intends to participate in MSSA affairs.
MSSA’s Letter of Undertaking
The Letter of Undertaking is for all registered players who sit on any MSSA committee.
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hinterzimmer.io Partners with Tangelo Games to Deliver Engaging Social Slots Content to Sweepstakes and RMG Casinos
hinterzimmer.io, a cutting-edge Remote Gaming Server (RGS) platform provider designed and created by industry veterans, is excited to announce a new partnership with Tangelo Games, an award-winning leader in social casino gaming. This collaboration will enable online casino operators and publishers to bring best-in-class social slots content to sweepstakes and real-money gaming (RMG) casinos. Tangelo Games’ extensive library of popular, proprietary social slot titles has captivated players in the U.S. and Europe for over a decade. With studios in Barcelona and Tel Aviv, Tangelo is widely recognized for its engaging, high-quality social casino experiences.
The partnership allows Tangelo Games’ content to be ported, hosted, and distributed through hinterzimmer.io for both RMG and social casino operators and publishers, simplifying the integration and delivery processes.
By leveraging their combined expertise, hinterzimmer.io and Tangelo Games have curated an exclusive selection of premium game titles—such as Goddess of Love, Get Rich, and Golden Unicorn—for an expanded global audience. Each of these games has achieved widespread success within the social casino sphere, and now hinterzimmer.io’s integration partners can offer this unique content to their player base, leveraging their access to exclusive content to differentiate their offering to players.
Robert Lenzhofer, CEO of hinterzimmer.io, said “This partnership is especially meaningful, as it allows us at hinterzimmer.io to distribute slot games that have been enjoyed by millions of social casino players worldwide. These titles are bound to be a hit across all gaming platforms. We’re thrilled to help Tangelo Games reach a broader audience, leveraging our distribution network to introduce their beautifully crafted games to even more players and to provide our partners with unique, exclusive content.”
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