Fantasy Sports
ESPN Launches New Fantasy Football Creative Campaign
ESPN returns its Fantasy Football campaign ahead of the 2023 NFL season with new creative dedicated to the mantra, Only in Fantasy. Only on ESPN. The campaign – which runs July 17 to September 10 on ESPN platforms – features three new spots: Delivery, Commish and Steve.
“ESPN Fantasy Football creates connections and builds communities. In this campaign, we remind fans to continue playing ESPN Fantasy Football because it is the ultimate equalizer between people, and can help get you out of awkward situations. We’re excited to launch the campaign and get our millions of players ready for the upcoming season,” said Seth Ader, Vice President of Brand Marketing at ESPN.
Fantasy Sports
EFL and Genius Sports Launch First-ever 72-club Fantasy Football Game
The EFL, in partnership with Genius Sports, has officially launched “Fantasy EFL,” the League’s first-ever 72-club fantasy football game to involve all Member Clubs across the three Sky Bet EFL divisions.
First teased at the 2023/24 Sky Bet EFL Play-Off Finals, Fantasy EFL will be an innovative platform to unify fans of EFL Clubs, fantasy football players, plus the wider football community to play and engage with almost 2000 EFL first-team players, more than 1600 Sky Bet EFL fixtures and all 72 Clubs during the twists and turns of a season.
Available on web, and as a brand-new app for iOS and Android users, Fantasy EFL is free to play and allows participants to become Managers every gameweek of the Sky Bet EFL.
EFL Chief Executive Trevor Birch said: “We’re very excited to bring the EFL’s first fantasy football game to life as a central product that engages not only with supporters of all 72 EFL Clubs, but also the wider football audience. We’ve interrogated research into what fans would want out of an EFL fantasy football game and been strategic on providing a product that isn’t just a copy of what is already in the market.
“Fantasy EFL is a premium product that enhances the EFL brand and opens further opportunities with our broadcasters and commercial partners. Alongside Genius Sports, Fantasy EFL appeals to both the avid and casual fan and will expand the rising interest in the Sky Bet EFL, our Clubs and their players beyond fans who attend matches and those who watch along at home.”
Genius Sports Chief Partnerships Officer, Steven Burton, said: “Fantasy EFL is unique, interactive, and fun and Genius Sports is delighted to deliver this exciting new game for the EFL and its Member Clubs.
“This new game will test fans’ knowledge of both teams and individual players while providing them with a platform to compete with their friends and family every week.”
Fantasy Sports
GameOn Live Fantasy Set to Launch for Euro 2024, Powered by the $GAME Token
Fantasy sports gaming company GameOn has announced that its fantasy app, GameOn Live Fantasy, is set to launch ahead of the start of the UEFA European Football Championship 2024 (Euro 2024) on 14 June. This marks a significant milestone in bringing fans closer to their favourite athletes, teams, and leagues through immersive fantasy sports experiences.
GameOn Live Fantasy will initially launch in beta format. The beta period will be used to gather community feedback and refine the product before the full launch. A massive prize pool worth over $200,000 will be up for grabs, including $GAME tokens, VIP experiences, signed merchandise and game tickets.
GameOn Live Fantasy is powered by the $GAME token, which recently launched on KuCoin, Gate and MEXC in collaboration with Sportsology.
Post-beta, GameOn Live Fantasy is scheduled to fully launch for the upcoming LALIGA season in August. This will include player avatar packs that are scheduled for July, allowing fans to own, trade and play with digital representations of their favourite athletes. Player avatars not only enhance the gaming experience but also boost points during matches, with higher rarities providing better rewards. Fans will also use $GAME to buy player avatar packs, power up their players, redeem exclusive rewards and vote on new products and features.
“GameOn Live Fantasy will change the way we play, headlined by true asset ownership, unified rewards, and interoperability between leagues. Powered by $GAME, GameOn is built on web3 in a context fans are familiar with. We’re leveling up fantasy sports while onboarding the masses to blockchain,” Matt Bailey, CEO at GameOn, said.
Asia
Jade Group Expands its Presence Across Asia as Jade Fantasy Cricket Hits Sri Lanka
Sri Lanka’s cricket fervor has reached new heights with the launch of Jade Fantasy Cricket, an innovative platform that promises cricket enthusiasts an exhilarating experience like never before. Breaking barriers and setting new standards, Jade Fantasy Cricket brings the thrill of the game to the fingertips of millions across the island nation.
Gone are the days of merely cheering from the stands or living vicariously through televised matches. Now, ardent fans can immerse themselves in the world of cricket like never before, thanks to the revolutionary Jade Fantasy Cricket platform.
With just a few clicks on the website or the user-friendly Jade Fantasy Android Application, cricket aficionados can now craft their dream teams, strategize their plays, and compete against fellow enthusiasts for exciting cash prizes. It’s a game-changer for those who eat, sleep and breathe cricket.
“Jade Fantasy Cricket is not just another gaming platform; it’s a celebration of the sport that unites us all. We wanted to bring the thrill of cricket closer to home, allowing fans to engage with the game in ways they never thought possible,” Mr. Joe Pisano, CEO of Jade Group, said.
What sets Jade Fantasy Cricket apart is its commitment to user security and responsible gaming. The platform boasts robust KYC verification and authentication processes, ensuring the safety and security of every user.
Moreover, to prevent overindulgence and promote responsible gaming, Jade Fantasy Cricket offers advanced features like user limits, empowering users to enjoy the game responsibly.
But the excitement doesn’t stop there. Jade Fantasy Cricket offers more than just cash prizes. Daily bonuses, free practice games and the opportunity to bring fantasy dream teams to life await participants at every turn. It’s not just a game; it’s an experience designed to delight and inspire.
“We believe in fostering a community where cricket enthusiasts can come together, showcase their skills, and revel in the joy of the game. Our platform is more than just a means to win prizes; it’s a testament to the passion and spirit of cricket,” Mr. Pisano remarked.
As Jade Fantasy Cricket takes Sri Lanka by storm, it’s clear that the love for the sport knows no bounds. With an unparalleled gaming experience and the promise of unforgettable moments, Jade Fantasy Cricket is poised to become the ultimate destination for cricket enthusiasts nationwide.
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