Nye expekt strikes new sponsorship with the Danish football league

The sports betting brand nye expekt has secured a sponsorship agreement with the 3F Superliga. This will boost nye expekt’s visibility and brand recognition in Denmark through TV advertising during football matches, logo displays on 3D carpets on the football field, and prominence on the 3F Superliga’s official digital channels.

The Danish 3F Superliga is second in UEFA’s ranking of domestic leagues in the Nordics. It is highly popular with, an average of 16 million TV viewers, and 1,6 million stadium visitors per season, and boasts over 95,000 followers on Instagram and 94,000 on Facebook.

“I’m thrilled that nye expekt is well on its way to becoming a market leader in Denmark once again,” said Gustaf Hagman, CEO of LeoVegas Group. “This sponsorship deal with Danish 3F Superliga will help to ensure that all sports enthusiasts in Denmark know where to find the best live odds and combinations to add another level of excitement to their sports experience – across all sports!

“We are happy to have an official betting partner for the 3F Superliga. There are many sports betting providers who rely on Denmark’s best football league, and therefore it is really important for us to have an official partner who will support and contribute to the 3F Superliga,” said Claus Thomsen, CEO of the Danish League.

Nye expekt was relaunched in Denmark in May, following a ten-year absence from the Danish market. This sponsorship bolsters the LeoVegas Group’s position in Denmark and is an important part of the company’s strategy to increase its focus on sports. Over the past year, the Group has entered into several strategic partnerships and collaborations, which includes top European clubs such as Manchester City F.C. and FC Internazionale Milano.