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Playson Expands in Dutch Market with Betnation Agreement

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Latest partnership sees supplier extend player reach in rapidly growing region

Playson, the fast-growing digital entertainment supplier, has reinforced its position in the Netherlands after securing a partnership with Dutch operator Betnation.

The latest agreement sees Playson integrate its renowned collection of slots with the operator’s Betnation.nl website gaining recent releases such as Coin Strike: Hold and Win, Buffalo Power 2: Hold and Win and 3 Pots Riches: Hold and Win.

Betnation is a regulated B2C operator that has experienced swift growth in the Netherlands, establishing itself as one of the main brands in the country. The company offers a range of slots and live casino games as well as frequently occurring tournaments.

The partnership sees Playson extend its position in the developing jurisdiction, giving the supplier a boost in meeting its ambitious goals for 2023 and beyond. It also allows the company to continue delivering captivating titles to as many players as possible.

“We’re pleased to have agreed a deal with Betnation, a fast-growing and exciting operator that has won over many players across the Netherlands,” the Sales Director for Playson, Blanka Homor, said. “The country continues to garner a lot of interest with its online market continuing to evolve. As we strive to grow and reinforce our position, it’s important that we continue striking deals like this.”

Alan Campbell began reporting on the global gaming industry from the late-1990s after graduating from university with a degree in journalism and history. His career has included collaborations with a large number of traditional and digital publications from around the globe with the experienced professional having covered a plethora of topics, companies, regulatory developments and technological innovations.

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