Popular studio becomes the latest to gain direct access to 800+ approved affiliates with a global audience of 20 million players

Skywind Group, the developer of next-generation slots, is to harness the power of affiliates for game promotion after putting pen to paper on a deal to use the award-winning First Look Games platform.

The in-demand studio now has direct access to more than 800 approved affiliates with a combined global audience of 20 million players all looking for insight and reviews on the latest slots to hit the market.

As a First Look Games partner, Skywind has been able to launch a dedicated slot and live game library where it can upload information and assets such as game sheets, logos, images and videos of its entire game portfolio.

The studio can even add demo games to its library – these are delivered to affiliates via First Look Games’ powerful Demo Game server which uses 1account’s player verification technology to ensure those accessing the demo game are over the age of 18.

Affiliates can download information and assets individually or in bulk and use them the create previews, reviews and other content around the provider’s games including player favourite titles as well as soon-to-launch games such as Tiki Bee Bar, Jester’s Book of Gold and Fisherman’s Fury Bonanza.

They can also give a select number of affiliates a “first look” at these game sheets and assets, allowing them to create content for each game ahead of go-live. This in turn builds anticipation around the title, ramping up player demand for the game.

Skywind has total control over its library and the information shared with affiliates. This is done via the Studio Management Centre. Here, the provider can do things like highlight any operator exclusivity agreements in place or add/remove jurisdictions for each of its titles.

Accuracy is also guaranteed – First Look Games scans all content written by its approved network of affiliates and flags any inaccuracies in the previews and reviews they publish.

Elliott Resnick at First Look Games said: “Skywind is a hugely popular slot developer that can now drive even greater awareness of its titles among player audiences around the world via First Look Games.“Affiliates are connected to player communities and a preview/review of new or existing slot catapults that title into the player’s mind and encourages them to take it for a spin. That studios can gain direct access to players via First Look Games is what makes us such a powerful promotional tool.”

Matthew Oberg, Director of Content and Innovation at Skywind Group, added: “Game promotion is a vital part of our marketing strategy and First Look Games provides a modern, secure platform that allows us to push our games at scale to players via some of the best affiliates in the business.

“This is a great partnership for us, and one that we look forward to maximising by leveraging the affiliate opportunity that First Look Games provides us with direct access to.”