Latest News
BetMakers Enters into Partnership with TonyBet

BetMakers, a B2B betting solutions provider, has entered into a partnership with TonyBet to integrate its Embedded Racebook Solution into the online TonyBet platform.
The Embedded Racebook Solution from BetMakers is a turnkey solution that allows players to access a variety of betting options, including both fixed and pari-mutuel markets.
Alex Haig, TonyBet’s Product Director and Country Manager for EN Markets, said: “At TonyBet, we strive to provide a quality betting and gaming experience for our customers.
“Incorporating BetMakers’ Embedded Racebook Solution is a step in enhancing our platform in a really convenient and quick-to-market way while maintaining a high level of quality and a rewarding customer journey.
“We are very excited to work with BetMakers on developing a truly global racing product.”
Players will also be able to interact with horseracing content through the Embedded Racebook Solution, such as streaming services.
Joey Carroll, BetMakers’ Director of Business Development and Partnerships, said: “BetMakers is pleased to have been selected to partner with TonyBet.
“Sitting seamlessly within TonyBet’s sportsbook and iGaming platform, the Embedded Racebook Solution will contribute positively to their patrons’ wagering experience, offering a full calendar of nearly always-on racing excitement from around the world.
“Horseracing is an important vertical for any successful sportsbook at scale and a vital element of an engaging betting experience.”
Alongside the horseracing sports betting verticals for players, the Embedded Racebook Solution also includes risk management services.
Carroll added: “We are glad to not only provide this vertical to TonyBet players but also to support the continued growth and sustainability of horseracing through our partnership.”
-
Africa6 days ago
EGT Digital continues to hit milestones in Africa
-
Compliance Updates7 days ago
Betsson joins Unibet & Tipico on stage at Leaders in Compliance Conference
-
Asia5 days ago
Parimatch Hosts Rooftop Meet & Greet with Sunil Narine
-
Asia6 days ago
Skyesports Pro League CS2 Playoffs Announced: Top Four Teams Set to Compete for the Title
-
Interviews6 days ago
Irina Laivina, Media 24: “Our content is meant to educate and entertain”
-
Asia6 days ago
Asia Pioneer Entertainment’s Partners win industry awards at Asia Gaming Awards 2025
-
Asia4 days ago
Jetapult-backed UMX Studios launches DriftX, a mobile car racing game
-
Compliance Updates6 days ago
EGBA Backs CJEU Ruling in Gambling Law Case