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United Kingdom Video Games Studio Numbers Rise and Employment Surges As New Research Identifies Regional Hubs

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TIGA’s Making Games in the UK 2023 report also reveals increases in tax revenues and investment and showcases the games industry’s contribution to the Levelling Up agenda

Employment in the United Kingdom’s games development sector has surged by 11.4 per cent while studio numbers have increased by almost 18 per cent according to new figures released today by TIGA, the trade association representing the United Kingdom (UK) video games industry.

During the period from December 2021 and April 2023, wider games industry employment, tax revenues and investment also grew markedly.

The findings come from TIGA’s definitive report on the state of the UK video games industry, Making Games in the UK 2023 (TIGA, 2023), which is based on an extensive survey of UK games businesses with analysis by Games Investor Consulting.

TIGA’s research shows that in the period from December of 2021 to April of 2023:

  • The number of creative staff in studios surged by 15.2 per cent and at an annualised rate of 11.4 per cent from 20,975 in December 2021 to 24,155 full-time and full-time equivalent staff in April 2023. The total workforce including freelancers grew to 25,026.
  • The number of jobs indirectly supported by studios in the supply chain rose from 38,348 to 44,162.
  • Studio numbers grew from 1,528 to 1,801, an increase of 17.8 per cent.
  • Combined direct and indirect tax revenues generated by the sector for the Treasury are estimated to have increased from £1.2 billion to £1.5 billion.
  • Annual investment by studios rose from £1.3 billion to £1.66 billion.
  • The game development sector’s annual contribution to UK gross domestic product increased from £2.9 billion to £3.68 billion.

“The UK video games development sector is powering ahead,” the Chief Executive Officer for TIGA, Dr Richard Wilson, OBE, said. “Employment is soaring and studios are continuing to hire at near record rates. With high growth games studios in many regions, the sector is supporting economic growth across the UK.

“Our sector’s outstanding long-term prospects are underpinned by strong consumer demand, rising foreign direct investment, which is attracted by our highly skilled workforce and Video Games Tax Relief, which reduces the cost of games development.

“If the UK is to win an even larger share of the growing market for video games, then the UK government should enhance the generosity of our Video Games Tax Relief (soon to be transformed into a Video Games Expenditure Credit), introduce a Video Games Investment Fund to help more small studios to scale up and establish an Industrial Secondments Programme to drive skills development.”

Meanwhile, the TIGA report has highlighted that almost 80 per cent of the UK’s games development workforce is located outside of London. While London employs over 22 per cent of the games development workforce across 587 companies, 77 per cent of all games development staff in the UK are employed outside of the capital. While approximately one-fifth of development staff are located in the South East of England, the third, fourth and fifth largest centres of games development by headcount are the North West of England, the West Midlands and Scotland, respectively.

Including indirect staff, games development companies support over 53,000 jobs outside of London. In percentage terms, the strongest headcount growth over the period December of 2021 to April of 2023 was found in the North East (45.7 per cent), Yorkshire and Humber (33.9 per cent) and Northern Ireland (33.5 per cent).

UK regions 2023 share of UK development workforce
London 22.4%
South East 19.9%
North West 12%
West Midlands 10%
Scotland 9.1%
East of England 6.7%
Yorkshire & Humber 5.8%
North East 5.4%
East Midlands 4.9%
South West 2.5%
Northern Ireland 0.7%
Wales 0.6%

“While London employs over 22 per cent of the games development workforce across 587 companies, 77 per cent of all games development staff in the UK are employed outside of the capital,” Wilson said. “Approximately one-fifth of development staff are located in the South East of England, while the third, fourth and fifth largest centres of games development by headcount are the North West of England, the West Midlands and Scotland, respectively.

“Including indirect staff, games development companies support over 53,000 jobs outside of London. In percentage terms, the strongest headcount growth over the period December 2021 to April 2023 was found in the North East (47.5 per cent), Yorkshire and Humber (33.9 per cent) and Northern Ireland (33.5 per cent).

“The video games industry has immense potential to contribute to the Levelling Up agenda, not least due to the 44,000 people working in the games supply chain, which is mostly based outside of London. Providing high-skilled employment opportunities, the sector has established strong creative industry clusters right across the UK.”

“TIGA’s research illustrates the video games industry’s strong potential to drive regional economic growth,” the Chairman for TIGA and the Chief Executive Officer and Creative Director for Rebellion, Jason Kingsley, OBE, said. “My personal experience at Rebellion Developments further reinforces this notion as our studios actively contribute to the economic expansion of cities and regions such as Liverpool, Oxford, Warwick and Yorkshire. By enhancing Video Games Tax Relief, improving access to finance and bolstering skills development, we can empower and fortify the UK’s video games clusters, thus making a positive impact on the overall economy of the country.”

The findings in this press release come from TIGA’s definitive report on the state of the UK video games industry, Making Games in the UK 2023 (TIGA, 2023), which is based on an extensive survey of UK games businesses, with analysis by Games Investor Consulting.

Research methodology

Games Investor Consulting in conjunction with TIGA and its partners conducted surveys concluding in July of 2008, September of 2010, November of 2011, December of 2012, December of 2013, December of 2014, March of 2016, November of 2017, November of 2018, April of 2020, December of 2021 and April of 2023 of all known games companies involved in the creation of games (including developers, publishers, publisher studios, service companies and broadcasters with games divisions) in the UK. Assessments of every database entry are made on a company-by-company basis with strict vetting and verification rules to ensure each entry is discrete (to prevent duplication via subsidiary or parent companies) and confirmed to be active in games development. The survey counts staff working in development and development support roles in games studios, games publishers and development service companies. A broad array of additional data is also captured including studio location, primary platform focus and company ownership structure as well as company start-ups and exits/closures.

Games development

Games development is defined as including all production staff, QA, support, localisation and technical staff but excludes admin, finance, sales, marketing and commercial staff not directly involved with games production. Full-time equivalent staff comprise multiple part-time staff aggregated based on typical usage throughout a year to represent a single full-time employee.

Industry News

LiveScore Group Announces Internal Restructuring as Part of Sustainable Growth Strategy

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LiveScore Group has announced an internal restructuring process, expected to impact more than 100 existing roles across multiple business locations, including London.

The changes are seen as a difficult yet important step for LiveScore Group, streamlining the business to create improved structures and a pathway to long-term sustainable growth. All impacted employees have been informed and are now subject to a confidential consultation process.

Sam Sadi, CEO of LiveScore Group, said: “On behalf of all Directors of LiveScore Group, and the relevant subsidiary companies, we are saddened by the difficult decision to commence an internal restructure of the business, a process which impacts a significant number of our people.

“Whilst we celebrate our recent period of significant and exciting growth, we must now future-proof the organisation and ensure our internal structures allow us to achieve long-term and sustainable success.

“This is a hard time for all our people, as we say goodbye to colleagues who have played an important role in our journey across recent years.”

The announcement follows on from the recent news that LiveScore Malta Limited (part of LiveScore Group) is to withdraw its LiveScore Bet brand from the Netherlands following recent government tax increases in the market. The announcement includes those impacted by this. There will be no other customer impact in respect of any of the remaining LiveScore, LiveScore Bet or Virgin Bet sites globally.

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Industry News

Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead

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Pronet Gaming, an award-winning platform provider of full turnkey solutions, announced the appointment of Alexandros Karaoulis as its new Commercial & Product Strategy Lead.

With over 14 years of experience in the iGaming industry, Karaoulis brings a wealth of knowledge and expertise that will be instrumental in driving the company’s strategic initiatives forward.

Throughout his iGaming career, Karaoulis has held various senior roles with B2B sportsbook and casino providers, as well as with B2C operators. His extensive background in marketing and sales within the iGaming sector positions him as a true industry expert, ensuring that Pronet Gaming remains at the forefront of innovation in a rapidly evolving market.

“I am thrilled to join Pronet Gaming and excited to fulfill my role in developing and executing sales strategies to drive the company’s revenue growth in key markets,” Karaoulis said.

With a track record in commercial strategies and driving product excellence, Karaoulis’ appointment is invaluable as Pronet Gaming now seeks to expand its footprint to Asia. His vision and deep understanding of the iGaming landscape equip him to navigate the unique challenges and opportunities that the dynamic region presents.

“I want Pronet Gaming to lead the iGaming revolution by providing innovative, culturally tailored solutions that cater to the diverse and rapidly growing demands of the region. Through strategic partnerships, cutting-edge technology, and a deep understanding of local markets, we aim to empower operators to offer world-class gaming experiences that engage players and drive sustainable growth,” he added.

According to Karaoulis, Pronet Gaming is poised to make a splash in Asia by leveraging its advanced technology, flexible platform solutions and deep market expertise while adapting to the unique characteristics of the region.

“The key differentiation point of Pronet Gaming is that we have B2C experience, which greatly aids in understanding the needs of operators and helping them to improve and execute their strategy according to the market. I have worked in B2C roles for more than seven years in my iGaming Career and managed campaigns across various channels, optimised conversion funnels, and learned to use data to improve player acquisition and retention,” said Karaoulis.

Karaoulis acknowledges that the marketing skills he has acquired from B2C experience are valuable in every B2B environment. As he dives into his new role at Pronet Gaming, Karaoulis aims to guide his operator clients on how to better market their own sites, including providing them with advice on effective acquisition strategies, content marketing and campaign structures that appeal to iGaming audiences.

“I also focus heavily on engagement strategies, loyalty programs, bonuses, and personalised offers to keep players active and returning. In my new B2B role, I will advise clients on best practices for player engagement, helping them adopt effective loyalty programs, personalised marketing, and retention tactics that drive player lifetime value to improve the end-player experience for our clients’ sites,” Karaoulis added.

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Industry News

Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024

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Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.

This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.

Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”

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