BETBY expands global presence with opening of Barcelona office

BETBY, the innovative sportsbook supplier, has further broadened its footprint after establishing an office in Barcelona as it looks to grow its employee base significantly.

This new site will be BETBY’s fifth office, with other hub locations in Latvia, Malta, Curaçao, and Montenegro, and is a key part of an impressive expansion strategy, with the brand’s headcount reaching over 100 in 2023, after enjoying another strong commercial year.

Key regulated markets across Europe are a big focus for BETBY, and this move to one of the most vibrant and exciting cities on the continent highlights the emphasis the supplier is placing on the region.

With the recent news that the ICE Exhibition will be staged in Barcelona from 2025, the city already has a strong bond with the industry thanks to the SBC Summit Barcelona, due to take place later this month.

BETBY will be on hand for the duration of this year’s SBC Summit Barcelona, and will be exhibiting its product suite at stand SB712.

Leonid Pertsovskiy, Chief Executive Officer at BETBY, said: “The new office is the latest step in our ambitious growth plans, and we couldn’t be happier to have a hub in such a beautiful city that is full of passionate sports betting fans.

“The site will strongly focus on artificial intelligence, machine learning, and innovative technologies in sports technology and betting, and we are excited for our latest location to become our brand’s research and development hub.”