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PRAGMATIC PLAY COMPLETES GROUPWIDE ROLLOUT OF LIVE CASINO CONTENT WITH WILLIAM HILL

Pragmatic Play, a leading content provider to the iGaming industry, has significantly expanded its partnership with tier-one operator William Hill, part of 888 Holdings plc, to launch its Live
Casino portfolio in the UK.
The partnership will significantly grow Pragmatic Playâs Live gaming audience with William Hill, which has been hosting the supplierâs slot content since 2017.
Customers of William Hill will be able to enjoy an array of classic live dealer titles, such as Roulette, Blackjack and Baccarat, as well as thrilling game show products like Sweet Bonanza CandyLandâą, Mega Wheelâą and upcoming release, Vegas Ball Bonanzaâą.
It is the latest live casino agreement by the provider, which has expanded its portfolioâs reach throughout regulated European markets in recent months, with deals signed in Switzerland, Sweden and the Netherlands, among others.
Irina Cornides, Chief Operating Officer at Pragmatic Play, said: âWilliam Hill is a huge global brand that needs no introduction and weâre delighted to further expand our existing partnership to launch our complete Live Casino portfolio across the UK. From traditional titles to vertical-spanning hybrid products, weâre immensely proud to create exceptional experiences, and canât wait to deliver these to William Hill customers.â
Richard Atkinson, Global Head of Live Casino at 888 Holdings plc, said: âPragmatic Playâs Live dealer offering is well known throughout the industry for being forward-thinking and of the highest quality. Weâve worked closely together for six years and look forward to elevating our partnership further with the addition of Pragmatic Playâs Live Casino products as we both continue to grow.â
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