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Greco Welcomes Dan Morrison as Director of New Business

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Greco Welcomes Dan Morrison as Director of New Business
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Greco, the pioneering Gameplay Risk Engine, is delighted to announce the appointment of Dan Morrison as Director of New Business. As Greco gears up for a phase of dynamic growth, this strategic addition to the team underscores Greco’s commitment to enhancing its innovative solutions and extending its market footprint.
Dan has been appointed to lead the new business development at Greco. Dan will speardhead Greco’s new business initiatives, and execute Greco’s go-to-market strategy. With over 15 years of experience in the iGaming industry, Morrison has a proven track record of creating tailored solutions that empower partners to achieve operational excellence.
The iGaming industry loses billions of dollars a year due to bonus abuse, which has a negative impact on the user experience, including prolonged withdrawal times, content restrictions, reduced bonuses, and onerous terms. Reactive enforcement measures have also tarnished the industry’s reputation.
With a notable history of helping over 40 top tier operators in the battle against bonus abuse and a decade-long research focus, the Greco platform seamlessly incorporates this expertise into its product offerings.
Unlike time-comsuming manual processes, Greco uses advanced AI to monitor gameplay in real-time, overcoming human limitations such as knowledge gaps and errors. It proactively detects and deters risks through pop-ups to the player, eliminating bonus abuse attempts. Persistent offenders trigger automated actions and audits. This proactive approach avoids penalising all players for the actions of a few, resulting in improved withdrawal times, content, bonuses, and terms.
Commenting on his appointment, Dan Morrison stated, “I’m thrilled to join Greco and contribute to solving bonus abuse – We are addressing a colossal issue in the industry, truly bringing about a game-changing transformation. As we gear up for SBC Barcelona, I’m looking forward to engaging with global operators and discussing how Greco’s Gameplay Risk Engine fills a critical gap in their risk management strategy, enabling them to proactively combat bonus abuse, saving time, money, and enhancing their users experience.”
Ozric Vondervelden, CEO of Greco, commented, “This was never an easy problem to solve, but it has been an immensely rewarding pursuit. Thanks to the support of our exceptional beta partners, we have had the luxury of dedicating nearly all of our efforts to product development over the past 2 years. We are now ready to introduce Greco to the wider market, and I cannot think of a better-suited individual than Dan to lead this charge.”
The appointment of Morrison is a significant step forward for Greco as the company continues to expand. With Morrison’s leadership, Greco is well-positioned to remain at the forefront of the iGaming risk management landscape.

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EGT Digital’s iGaming platform X-Nave and successful titles to deliver high-quality experience to BetHub’s customers

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EGT Digital’s iGaming platform X-Nave and successful titles to deliver high-quality experience to BetHub’s customers
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BetHub and EGT Digital have started their successful partnership, as a result of which the leading Bulgarian operator is now using the iGaming platform X-Nave. Its 4 main modules: CRM Engine, Sport product, Gaming Aggregator and Payment Gateway, enable the betting site to effectively manage all online gaming business verticals and further improve its performance.

CRM Engine provides a wide range of player management tools and bonus features, allowing the operator to create more personalized offerings for its customers, based on their preferences and behavior.

Through X-Nave’s Sport product BetHub will enrich even more the sport content it offers.

The Payment Gateway gives access to numerous payment methods and thanks to the Gaming Aggregator EGT Digital’s slot games are already at the disposal of the website’s visitors. The top-performing titles from Bell Link, Clover Chance, High Cash, Single Progressive Jackpot, as well as the multiplayer game xRide quickly gained popularity among BetHub’s customers.

“We are very glad with our collaboration with EGT Digital so far,” commented Kiril Naldzhiev, CEO at BetHub. “The platform has made the management of our business much easier, and the company’s gaming content has shown impressive results that have not only met but exceeded our expectations.”

Tsvetomira Drumeva, Head of Sales at EGT Digital, also gave a positive evaluation to the cooperation. She said: “Partnering with a prominent operator like BetHub is very valuable for us, as it gives us the opportunity to demonstrate the enormous potential of our developments and consolidate our status as a leader in the local market. I am confident that this is the beginning of a very successful collaboration that will bring a lot of positives to both companies and the players themselves.”

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Latest News

THE UNIT SHAKES UP AMATEUR FOOTBALL WITH DRIBBLE

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The Unit, a leader in nearshore product development and marketing services for sports betting and iGaming, is playing its part in the revolution of grassroots football in partnership with fantasy football operator Dribble.

Dribble brings a Moneyball sports-analytics approach to the amateur game by presenting players with the chance to track their performance, while connecting with the wider football community to earn recognition for their on-pitch performances.

Players can track their games and see their data, earning points based on how they, and their team, perform in matches. Players vote for their player of the match each gameweek, and profiles and rankings will update automatically after each gameweek.

The Unit, as an experienced supplier in the field of designing and developing robust, scalable platforms, has worked on this innovative product from concept to launch. The beta version of Dribble is now live across five amateur UK football leagues, covering more than 600 players.

Paddy Casey, Co-founder at The Unit, said: “It’s been a pleasure to work with the team at Dribble on this project. At The Unit, we pride ourselves on having the ability to provide bespoke software development services, addressing unique business requirements and challenges.

“By offering the opportunity for amateur football players to become the stars of the show in their own fantasy football leagues, Dribble has brought to market an innovative and exciting platform, which ties in with our background in sports, so it’s been an ideal collaboration.

“We have enjoyed the process of working with the Dribble team and we are proud to have been part of the early stages of their journey. We are sure they will make their mark in the world of fantasy football, and this will certainly shake up the market.”

Kirk Flitton, Founder and CEO at Dribble, said: “In the past six months, we have raised early investment and gone from concept to product. We would not have been able to do so without The Unit, who have been a key part of the journey in making our idea come to life.

“We were delighted to introduce Dribble to football players recently, and we have been assisted through to launch by the expert software development The Unit provides.

“Dribble has been built to help every player tell their football story, and we are extremely excited to see how the platform can grow and develop in the coming seasons in a whole new era for grassroots football.”

With offices in Ireland, Ukraine and Moldova, The Unit has an unwavering commitment to becoming the partner of choice throughout the industry. In addition to its broad-ranging marketing services, the team has solidified its strong track record of building world-class, scalable and efficient products for the sports betting and iGaming sector in recent years.

As The Unit embarks on this period of growth, the company remains committed to delivering exceptional products and services to its clients. With its experienced team, best-in-class product development capabilities, and focus on innovation, The Unit is poised to shape the future of the sports betting and iGaming industries.

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Latest News

Stretch Network Crazy Promotion

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Stretch Network Crazy Promotion
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Stretch Network is thrilled to announce a crazy opportunity to engage and reactivate small- and medium-stakes poker players with the launch of our latest tournament.

Tournament Details:
Name: CRAZY?! [Overlay Edition]
Guaranteed Prize Pool: €11,111
Buy-in: €1
Re-entry: €1
Start Time: 17:00 (UTC+0)
Date: November 24, 2024
Table Format: 8-max
Max Players: 2000
Entry Phases: Starting from just €0.1

This event is guaranteed to have an overlay, providing exceptional value and sure to generate excitement within the community.

Collaborate to make CRAZY?! [Overlay Edition] an unforgettable experience for your players.

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