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Revealing Casino Data: Which States Gamble Online the Most
With its massive population, growing economy, and increasing internet penetration, India stands out as one of the most promising and exciting markets for casino operators in the whole world
But which states are leading the charge in this burgeoning industry? A recently published extensive research by the SevenJackpots Casino Website based on proprietary data analysis sheds light on the states that are playing online casinos the most and the factors influencing their behaviour.
Maharashtra Leads by a Sizable Margin Thanks to Mumbai and Pune
The SevenJackpots data analysis reveals that Maharashtra emerges as the undisputed leader when it comes to online casino player visits and registrations. Accounting for an impressive 17.4% national user share, Maharashtra is well ahead of the competition.
This is primarily due to the presence of two major metro areas, Mumbai and Pune, which boast a significant population and high disposable income, and their residents apparently have been increasingly embracing online gambling as a form of entertainment and leisure.
With their flourishing tech industries, favourable business climate, and extensive media and internet exposure, these two metros contribute significantly to the state’s dominant position on the Indian online casino scene.
Telangana, West Bengal and Karnataka Follow the Leader
In the race for online gambling dominance, Telangana (9.9% share of Indian users), West Bengal (9.3%), and Karnataka (9.3%) form the runner-up group after the leader Maharashtra.
Each of these states has a sizable population that is mostly above poverty levels, contributing to their significant presence in the online casino market.
Telangana stands out as low on poverty (11.29%), high on income per capita, and enjoys excellent internet penetration, which further drives its strong online gambling traction. Similarly, Karnataka’s relatively better economic conditions and social factors make it an attractive market for online casino operators.
West Bengal has a poverty line of 19.98%, slightly lower than that of Karnataka – 20.91%, but registers almost half of the Southern state’s GDP per Capita ($5,983 for West Bagal vs $11,524 for Karnataka). At the same time, West Bengal compensates with a roughly 50% higher population (99.6 million vs 67.5 million), and this is how the state manages to get the same casino user share of 9.3% as Karnataka.
The next group of three states with almost identical casino user shares are Uttar Pradesh (8.2%), Tamil Nadu (8.1%), and NCT Delhi (8.1%). UP has the largest population, but high poverty line and low income, which is exactly the opposite of the National Capital Territory. Telangana is somewhat in the middle between these two.
Goa provides an interesting case – while the small coastal state is a popular destination for physical gambling on licensed onshore and offshore casinos and boasts one of the highest GDP per capita ratios in the country, it doesn’t make a significant impact on the online casino scene due to its miniscule population size.
The Role of Disposable Income and GDP
A crucial factor determining online gambling propensity is disposable income, the SevenJackpots Casino research has shown. Even though India has a large middle class, the wide disparity in income levels translates to varying spending habits: while some have ample discretionary income to spend on entertainment, others struggle to meet basic needs.
Moreover, the urbanization trend in India and the increasing concentration of metro-like areas with higher economic development indicators leads to a corresponding rise in online gambling activity. Major urban centers like Mumbai, Delhi, Kolkata, Chennai, Bangalore, and Hyderabad exert considerable influence on the market, representing almost two-thirds of all active online casino customers, as the researchers point out.
India’s online casino landscape is rapidly evolving, driven by factors like urbanization, disposable income, and internet penetration. While states like Maharashtra, Telangana, West Bengal, and Karnataka lead the charge, the online gambling market’s growth potential is immense across the entire country. As economic conditions improve and technology continues to advance, online casino operators can expect Indian players to be a key driver of their business in the coming years.
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Expanse Studios (GMGI) Secures ISO/IEC 27001:2022 Certification
Expanse Studios, the iGaming division of Golden Matrix Group, Inc. (Nasdaq: GMGI), proudly announces its recent certification to the ISO/IEC 27001:2022 standard, which demonstrates globally leading data security standards.
This globally recognized certification reinforces the Group’s dedication to safeguarding confidential information, client trust, and strengthening its competitive position in the iGaming industry.
The ISO/IEC 27001:2022 standard establishes a rigorous framework for managing and protecting information security across all operations. By attaining this certification, Expanse Studios has implemented a comprehensive Information Security Management System (ISMS) that ensures the confidentiality, integrity, and availability of data. This certification goes beyond compliance and assures our clients and partners of our stringent security protocols, protecting against cyber threats and unauthorized access.
“Achieving the ISO/IEC 27001:2022 certification marks a significant milestone in Expanse Studios’ journey. This certification not only reinforces our security framework but also highlights our commitment to upholding the highest standards of trust and integrity for our clients and players worldwide.”, said Damjan Stamenkovic, CEO of Expanse Studios.
In an industry where information security is paramount, ISO/IEC 27001:2022 certification demonstrates Expanse Studios’ proactive stance on cyber risk management and adherence to international best practices. The certification process included comprehensive evaluations, audits, and stringent checks, all contributing to a secure environment that benefits our clients, players, and business partners.
ISO certification assures the clients that Expanse Studios operates with top-tier security mechanisms, solidifying the role of the GMGI entity as one of the most trusted and compliant partners in the iGaming sector.
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Almedia Hires 17 New Staff Fuelling Exponential Growth
– Powering the next generation of rewarded user acquisition –
Almedia, the data-driven platform engineering the future of mobile gaming user acquisition – today proudly announces a major hiring wave which includes over 17 people from leading global tech and gaming brands. The new hires are essential to Almedia’s ambitious strategy for achieving exponential growth across Europe and Northern America over the next 12 months.
The new team members will join an already established team, based in Berlin, with a current headcount of 80, supporting a global client base of mobile game developers and publishers. The expanded team joins established departments including product development, marketing, account management, fraud, and talent acquisition. The 17 new hires will drive Almedia’s core mission: elevating user acquisition to new heights and engineering the future of intelligent engagement.
Moritz Holländer, Chief Executive Officer and Founder at Almedia, commented: “Since 2020, we’ve been at the forefront of rewarded user acquisition, and our services and results are being embraced by the global mobile gaming industry, by companies such as Playtika, SuperPlay, Plarium, and Monopoly Go. Team Almedia is witnessing real-time exponential demand for its rewarded UA services, hence we have a robust scaleup roadmap in place to help us manage demand.”
He added: “What we’ve proudly achieved in four years is quite remarkable. With zero funding, a highly profitable organisation, we are humbled to be assembling a true dream team for the global mobile gaming industry. We are thrilled to welcome the latest waves of new hires to the team, which will help us to further establish our brand as the most credible, data-driven rewarded user acquisition company in the world.”
The new hires include
- Andrey Shilin, Lead Product Manager
- Holly Pickerell, Workplace and Culture Manager
- Sabina Halilovic, Fraud Analyst
- Alexander Rasch, Senior Finance Manager
- Alisson Paschoal Hausmann, Senior Mobile Developer
- Anthony Clement, SEO Manager
- April Chen, Senior Customer Success Manager;
- Benedikt Roth, Lead User Acquisition Google Ads Manager
- Caroline Sobkow, Talent Acquisition Partner
- Federica Stiscia, Senior Gaming Partnership Manager
- Marc Hammes, SEO Manager
- Mapa Vega, Senior Talent Acquisition Partner
- Pablo Herranz, Senior Talent Acquisition Partne
- Ravisankar Chinnam, Senior Frontend Developer
- Kutay Akalin, Data Scientist
- Aleksei Smagin, Junior Affiliate Specialist UA
- Neil Laverty, Senior Customer Success Manager
Almedia currently has a range of positions open across operations, talent, product, marketing and more. To learn more about careers at Almedia, visit the jobs section on the website.
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Huge Jackpot at King Billy Casino: C$3,658,306!
King Billy Casino, launched in 2017, has had some impressive players wins during the “reign of King Billy”. A few of them include Live Game winnings of €135,223, daily winnings from 2 or more slots of $164,000, and €250,000 won on a single spin. However, the latest win by a King Billy Casino player dwarfs every big win that has come before this. Actually, it’s bigger than all previous big wins combined for the operator!
Because, we are talking about C$3,658,306.
This amazing six-digit number was the result of a player going on a safari in her (and millions of other players) beloved Mega Moolah progressive slot from Games Global. In an autumn, the player stepped into eternal summer by wagering a small C$6,25 bet and winning 562.816 times her bet! This is the power of Mega Moolah, as evidenced at King Billy.
King Billy people had only warm words for the occasion. A representative of the casino has stated: “We are elated, for this huge big win. We can never forget that our first big win, many years back, was more than 200,000 Canadian dollars, so we have special ties with the region. And it’s now amazing to see our VIP-player making such a cashback and echoing that big win! Congratulations to our player”.
A few words about Mega Moolah. It was an Internet sensation when it was launched with its beautiful graphics and sounds, and immersive gameplay and it is a sensation today, still going strong after almost 20 years. The slot, which has spawned more than 20 variations, and has given millions in cash to players all over the world (including 5 millionaires in 2024 alone) features 4 types of jackpots that make it stand out from the competition.
About Games Global
Games Global is a supplier of the online gaming industry delivering force and direction to gaming with more than 1,300 top class games. The company has made a commitment to deliver the industry’s more disruptive ideas and compelling data-driven gaming experiences. Games Global features a total of 40+ partnered and in-house studios, services 600+ branded websites and boasts record-breaking jackpots with its worldwide network.
About King Billy Casino
Established on St Patrick’s Day in 2017, King Billy is a renowned new generation casino with more than 26 awards and accolades. The casino is available in English, German, French and Finnish, and created a unique user experience, building on the theme of King Billy and his Kingdom. King Billy ensures that all its players, “Citizens” in the casino language, receive the care and attention they deserve.
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