Latest News
Kambi Group plc expands LeoVegas partnership with BetMGM international launch

BetMGM sportsbook now live in the UK, powered by Kambi’s award-winning technology
Kambi Group plc, the world’s trusted sports betting partner, has expanded its partnership with LeoVegas Group with the launch of the BetMGM brand in the UK.
Having been acquired by MGM Resorts International (“MGM Resorts”) in 2022, LeoVegas Group will undertake BetMGM’s casino and sports betting operations in the UK and leverage Kambi’s powerful suite of sports betting technology, including its award-winning Bet Builder and AI-powered algorithmic trading capabilities.
Following its selection as the technology provider for the LeoVegas sportsbook in 2016 Kambi now powers LeoVegas Group’s full stable of sports betting brands, including the fast-growing BetUK and expekt brands.
Kristian Nylén, CEO and Co-founder at Kambi, said: “We are pleased to be helping to power the international launch of BetMGM in the UK with LeoVegas, and to expand our relationship with one of Kambi’s most longstanding partners. We are confident that the combination of LeoVegas’ operational expertise and Kambi’s proven sportsbook technology behind such an exciting brand provides an excellent platform to offer highly engaging, next generation betting experiences to BetMGM’s customers.”
Per Carlander, Director of Sports Strategy at LeoVegas Group, said: “We are delighted to launch BetMGM to the international markets, starting with the UK. It is a key market for every operator, and we are confident that our sportsbook and exciting new product features, including a multi-million free-to-play game, will attract sport enthusiasts who enjoy a top-class live betting experience. With best-in-class promotions, personalised navigation, and an innovative Bet Builder, BetMGM is bringing a new golden era of sports betting to the UK.”
-
Africa5 days ago
Play’n GO takes games portfolio live with the Goldrush Group in South Africa
-
Asia5 days ago
LGUs, state university get Php20-M emergency vehicles from PAGCOR
-
Africa5 days ago
ALA Hosted Seminar on Artificial Intelligence and Cybersecurity
-
Latest News6 days ago
PG Soft serves up Diner Frenzy Spins
-
eSports5 days ago
Esports World Cup 2025 Unveils Official Song of the Year and Full Opening Ceremony Line-up
-
Africa4 days ago
DRC Signs MoU for Public-Private Partnership with Burundi’s East African General Trade Company
-
Africa4 days ago
Springbok Casino Unveils “Krugerassic Park” Featuring Dino-Wilds to Celebrate Jurassic World: Rebirth Sequel – Plus 25 Free Spins on T-Rex 2 slot
-
Latest News5 days ago
Juicy Wins, Crystal Clear: ELA Games Releases New Luxury Title