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Raptor PR Hires Clare Wimalasundera as Associate Director

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Raptor PR Expands Leadership Team with Appointment of Clare Wimalasundera as Associate Director

Raptor PR, the world’s only pure B2B tech PR agency for the video games industry, has appointed experienced PR and communications expert Clare Wimalasundera (pictured) as its new Associate Director, expanding the agency’s leadership team as it prepares for a new phase of growth following a string of new client wins.

An experienced senior PR professional, Clare has been delivering award-winning campaigns and communications strategy to B2B tech brands for over 15 years. She has extensive experience in tech PR, having worked at leading agencies including Kaizo and Limelight PR as well as in-house for tech platform In Diverse Company. She brings skills in media relations, corporate communications, marketing, crisis comms and SEO. With a passion for emerging tech and Web3, her previous client experience includes AppLovin, Bitcoin BSV, MediaCom and Dentsu as well as ExpressVPN, Paysafe, Merkle, AudienceScience and Mediarithmics.

At Raptor PR, Clare will be responsible for taking the lead on client accounts, driving communications strategy and providing expert counsel. With her extensive contacts with tech and national media, Clare will help ensure Raptor PR continues to deliver top quality coverage and support the team in delivering first-class client services and impactful results.

“Raptor PR is going through a huge period of growth and when this opportunity to join the team came up it was too good to turn down,” Wimalasundera said. “Emerging tech and Web3 is at a really crucial point right now and, being a member of Women in Blockchain, supporting clients to educate both stakeholders and media on a global level is super-exciting and a personal passion.

“The team at Raptor PR is one of the most talented that I have worked with, with a diverse mix of experience, and I’m looking forward to building on the work they are already doing in the space. An agency that really delivers on its flexible working policy, I am able to focus on delivering exceptional client service and support my two mini clients at home without feeling guilty. Something which is still really difficult in agency life or any client facing role. I’m excited to see what the future holds as Raptor PR expands and embraces inclusive ways of working.”

“Clare brings additional best-in-class senior B2B tech experience to bolster Raptor PR’s already formidable skillset,” the founder and Managing Director for Raptor PR, Rana Rahman, said. “She’s been consulting with us for a few months already and she’s proven to be a hit with both our clients and team alike. With Clare onboard, Raptor PR is poised for a further burst of hyper-growth, to further cement its reputation as the leading global agency for B2B tech PR for the global games industry.”

Raptor PR’s latest hire comes amid a flurry of new client wins, including Midjiwan, Zebedee and Zibra AI, on top of its engagement with clients such as Ultra and SuperScale. Raptor PR is currently hiring for a number of positions, so if you’re interested in joining the talented team, please get in touch.

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Lucky Jane returns to explore ancient Egypt in 1spin4win’s Lucky Jane in Egypt Win Spins

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This game invites players to join the fearless explorer, Lucky Jane, as she guides them through the rich and mysterious world of ancient Egypt in search of big rewards.

In Lucky Jane in Egypt Win Spins, Lucky Jane, the highest-paying symbol in the game, leads players on a treasure-filled journey across the iconic symbols of Egyptian mythology, including the protective eye of Horus, a powerful scarab, the legendary pyramids, and golden Coins. Just three golden Coins are enough to trigger the Bonus Spins round, which is at the heart of the Win Spins mechanic.

During the Bonus Spins, players receive ten free spins where Coins with values ranging from x1 to x100 appear on the 5×3 reels, paying out on any position. The more Coins a player collects, the bigger the potential payout! Players can also uncover the Minipot Coin to win the x100 Minipot or gather 15 Coins to unlock the coveted x1,000 Megapot.

Olga Bogdanova, Art Director at 1spin4win, commented, “With Lucky Jane in Egypt Win Spins, we’ve combined the richness of Egyptian mythology with a new gameplay mechanic that allows players to gather rewards as they go. The Win Spins mechanic works hand in hand with the theme, ensuring that every spin brings players closer to unlocking larger payouts and deeper adventure.”

 

 

 

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From Entry-Level Candidates to Team Leads in a Year — How We Trained and Developed Affiliate Managers at Betmen Affiliates

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My name is Margarita, and I am the Director of the Betmen Affiliates program. We launched 1.5 years ago with just 10 active partners. Finding the perfect candidate for an affiliate manager role proved challenging—being such a specialised area, I reasoned that it was much better to train on the job. Therefore, after a short while running interviews, we hired two affiliate managers one of whom had no sales experience and the other who had no experience in traffic arbitrage. It was imperative to us that we hire driven, resourceful, hard-workers; it’s people like these who can launch a new brand almost from scratch and who easily understand that hitting targets sometimes means putting in more than the standard nine-to-six effort—sometimes working longer, sometimes harder.

 

How We Developed Two Entry-Level Affiliate Managers into Team Leads

How to Train Affiliate Managers: My Case Study

At first, both of my employees brought in very few partners, so I had to transfer some of my own over to them. At the same time, I demonstrated all the steps of partner contact. We began attending events together. Both Alex and Michael quickly took on all my recommendations, improved their skills, and eventually closed many successful deals.

An affiliate manager worth his or her salt must be able to sell the product and influence affiliates to promote it at our offered rate, promote our many payment options, and talk about conversions. 

 

From Affiliate Managers to Team Leads

By the time we needed a team lead, we had formed a close-knit team. Even though I interviewed several candidates for the position, hiring externally did not feel right. The ideal person for the role needed to have strong managerial skills as well as be able to connect with myself and my team. Michael and Alex both recommended each other for the role. I took both their recommendations on and promoted them both to the position. Both Alex and Michael had already proven themselves, were loyal, trust-worthy and hard-working, and always driven to meet their goals 

 

Conclusion: Why Should You Take a Chance on Newcomers?

I hired employees with almost no experience and I have no regrets. I now have a unique team that can deliver amazing results: in just a year and a half, we’ve increased the number of FTDs by 70 times and are steadily moving towards 80,000 monthly deposits. Here are the key takeaways from their stories:

→ A candidate’s enthusiasm is more important than relevant experience. You can teach anyone anything but you can’t spark passion in them. A future manager must be passionate about the work and strive for growth.  

→ An employee who grows within the company is highly loyal to their lead and the project. Having moved from a regular manager to a team lead, they are able to train new hires because they know the role inside out. The team will respect leaders who were once in their position.  

→ People who love their work drive the brand forward and achieve the best results. They focus not on working hours or weekdays but on the goals they need to accomplish.

I love my employees and am proud of them. I believe we are one of the strongest, most united, and professional teams in the industry.

To learn more about our organization and the remarkable growth of our team, we invite you to read the full article available here. It provides detailed insights into our journey, values, and achievements.

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SPRIBE CEO David Natroshvili spoke to MightyTips about the partnership between Aviator and UFC

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SPRIBE CEO David Natroshvili spoke to MightyTips about the partnership between Aviator and UFC
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In the second instalment of the MightyQs interview series, MightyTips sat down with SPRIBE founder and CEO David Natroshvili to discuss their partnership with UFC. Launched in October 2023, this collaboration promotes the acclaimed provider’s premier crash game, Aviator, to a global audience.

Natroshvili expressed his enthusiasm for the partnership’s success so far: “The results have exceeded even our highest expectations. We’ve reached a wider audience, strengthened brand loyalty, and established a deeper presence in key markets,” he told MightyQs exclusively.

The partnership between SPRIBE’s Aviator and UFC

SPRIBE teamed up with UFC, the world’s biggest MMA promotion, to increase visibility for its groundbreaking social game, Aviator. SPRIBE and Aviator branding are prominently displayed at various UFC Pay-Per-Views and selected Fight Nights. The multi-year partnership also includes high-visibility brand placements within live telecasts. This affiliation aims to expand the reach of SPRIBE’s brand and elevate its flagship product.

In addition, several UFC stars such as Johnny Walker, Alex Pereira, Merab Dvalishvili, and Jully Poca serve as Aviator ambassadors. They bring the partnership to life through live public appearances and dynamic creative campaigns.

David Natroshvili’s Insights

“I’m a huge fan of the UFC. My passion for the sport started years ago, watching the earliest fights and being captivated by the combination of strength, skill, and strategy. The respect I’ve developed for these athletes has only grown, making it a privilege to now partner with the UFC,” Natroshvili said.

“Aviator has continued its upward trajectory, showing impressive growth over the past year. Our player base has expanded from 12 million to over 37 million users, and the number of bets per minute has jumped from 150,000 to 310,000. This growth motivates us to invest more in enhancing the game and engaging new audiences to sustain this momentum,” he added.

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