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GR8 SBC Summit: 50+ Meetings and a Keynote in Barcelona
GR8 Tech, a prominent iGaming solutions provider, made a notable appearance at the recently concluded SBC Barcelona held September 19-21.
The company exhibited a comprehensive range of solutions and products tailored to different target audiences within the iGaming industry at the stand CG414. With the entire sales team and several strong product specialists on the ground, GR8 Tech engaged in 50+ intensive discussions with potential clients’ stakeholders from both the operators’ and suppliers’ sides over two days.
“Chatting with potential partners was great in terms of perspective leads and gave me a real sense of where the market is heading,” commented Yevhen Krazhan, GR8 Tech’s Head of Global Sales. “It’s clear that operators should constantly evolve and adapt to maintain or grow their market share, which includes a whole set of challenges that GR8 Tech is set to address perfectly with customized solutions and products. The future of iGaming is exciting, and with the right collaborations, we’re looking forward to being a big part of it.”
Trends, insights, and the importance of personalization
From discussions and observations at SBC Barcelona, two predominant trends emerged that resonate with GR8 Tech’s core values and offerings.
First, the iGaming industry is experiencing a surge in interest in gamification as providers seek innovative ways to engage and retain clients. GR8 Tech is responding to this challenge with its advanced Bonus engine and a meticulously crafted CRM system tailored to meet the growing demand for engaging gaming experiences.
Moreover, the event highlighted the need for a more personalized approach at the operators’ stage. “Many operators have generic queries, making it clear that a deeper understanding of their real challenges is crucial,” noted Denys Parkhomenko, GR8 Tech CPO. “It’s not enough to offer something standard. Identifying the unique needs of each operator and offering bespoke solutions is where the real value lies.” This sentiment mirrors GR8 Tech’s lifetime partner mindset and a customized approach in an industry where many offers can sound eerily similar.
GR8 Tech’s thought leadership
GR8 Tech’s CEO, Evgen Belousov, joined the conference’s agenda with a keynote address titled “The power of tech solutions: launching and upgrading your iGaming operation.” Evgen delved into common challenges operators face and elaborated on how technological and human potential can be harnessed to alleviate these pain points.
Besides exhibiting, networking, and speaking engagements at SBC Barcelona, GR8 Tech held exclusive on-site interviews with top industry media outlets. To view these in-depth discussions, follow the updates on SBC News and iGaming Business.
Reflecting on the experience, Evgen Belousov said, “Every year, the SBC Summit gets bigger and more impressive. However, the similarity in propositions often makes it challenging for participants to genuinely distinguish themselves. At GR8 Tech, our focus remained on showcasing our unique approach backed by proven results. The outcome? A rewarding event with several promising leads. Stay tuned.”
Future events
In the coming months, GR8 Tech will be attending several industry events. The team will be ready to network at the SBC Summit Latinoamerica from October 31 to November 2. On November 13-17, GR8 Tech will be extensively present at SiGMA Europe, with several exhibition places and a keynote speaker on the conference’s agenda.
eSports
Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference
Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience. As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.
Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.
Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .
“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.”
Looking ahead to ICE Barcelona, Akhil Sarin stated: “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”
He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”
Latest News
Lucky Jane returns to explore ancient Egypt in 1spin4win’s Lucky Jane in Egypt Win Spins
This game invites players to join the fearless explorer, Lucky Jane, as she guides them through the rich and mysterious world of ancient Egypt in search of big rewards.
In Lucky Jane in Egypt Win Spins, Lucky Jane, the highest-paying symbol in the game, leads players on a treasure-filled journey across the iconic symbols of Egyptian mythology, including the protective eye of Horus, a powerful scarab, the legendary pyramids, and golden Coins. Just three golden Coins are enough to trigger the Bonus Spins round, which is at the heart of the Win Spins mechanic.
During the Bonus Spins, players receive ten free spins where Coins with values ranging from x1 to x100 appear on the 5×3 reels, paying out on any position. The more Coins a player collects, the bigger the potential payout! Players can also uncover the Minipot Coin to win the x100 Minipot or gather 15 Coins to unlock the coveted x1,000 Megapot.
Olga Bogdanova, Art Director at 1spin4win, commented, “With Lucky Jane in Egypt Win Spins, we’ve combined the richness of Egyptian mythology with a new gameplay mechanic that allows players to gather rewards as they go. The Win Spins mechanic works hand in hand with the theme, ensuring that every spin brings players closer to unlocking larger payouts and deeper adventure.”
Latest News
From Entry-Level Candidates to Team Leads in a Year — How We Trained and Developed Affiliate Managers at Betmen Affiliates
My name is Margarita, and I am the Director of the Betmen Affiliates program. We launched 1.5 years ago with just 10 active partners. Finding the perfect candidate for an affiliate manager role proved challenging—being such a specialised area, I reasoned that it was much better to train on the job. Therefore, after a short while running interviews, we hired two affiliate managers one of whom had no sales experience and the other who had no experience in traffic arbitrage. It was imperative to us that we hire driven, resourceful, hard-workers; it’s people like these who can launch a new brand almost from scratch and who easily understand that hitting targets sometimes means putting in more than the standard nine-to-six effort—sometimes working longer, sometimes harder.
How We Developed Two Entry-Level Affiliate Managers into Team Leads
How to Train Affiliate Managers: My Case Study
At first, both of my employees brought in very few partners, so I had to transfer some of my own over to them. At the same time, I demonstrated all the steps of partner contact. We began attending events together. Both Alex and Michael quickly took on all my recommendations, improved their skills, and eventually closed many successful deals.
An affiliate manager worth his or her salt must be able to sell the product and influence affiliates to promote it at our offered rate, promote our many payment options, and talk about conversions.
From Affiliate Managers to Team Leads
By the time we needed a team lead, we had formed a close-knit team. Even though I interviewed several candidates for the position, hiring externally did not feel right. The ideal person for the role needed to have strong managerial skills as well as be able to connect with myself and my team. Michael and Alex both recommended each other for the role. I took both their recommendations on and promoted them both to the position. Both Alex and Michael had already proven themselves, were loyal, trust-worthy and hard-working, and always driven to meet their goals
Conclusion: Why Should You Take a Chance on Newcomers?
I hired employees with almost no experience and I have no regrets. I now have a unique team that can deliver amazing results: in just a year and a half, we’ve increased the number of FTDs by 70 times and are steadily moving towards 80,000 monthly deposits. Here are the key takeaways from their stories:
→ A candidate’s enthusiasm is more important than relevant experience. You can teach anyone anything but you can’t spark passion in them. A future manager must be passionate about the work and strive for growth.
→ An employee who grows within the company is highly loyal to their lead and the project. Having moved from a regular manager to a team lead, they are able to train new hires because they know the role inside out. The team will respect leaders who were once in their position.
→ People who love their work drive the brand forward and achieve the best results. They focus not on working hours or weekdays but on the goals they need to accomplish.
I love my employees and am proud of them. I believe we are one of the strongest, most united, and professional teams in the industry.
To learn more about our organization and the remarkable growth of our team, we invite you to read the full article available here. It provides detailed insights into our journey, values, and achievements.
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