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Arnold Ash delivers senior hires as it partners with The Pools
Arnold Ash, the executive recruitment specialist, has partnered with The Football Pools to provide integrated talent solutions for the relaunch of one of Britain’s most iconic brands.
Under the stewardship of new CEO James Arnold, The Football Pools now exists as the most famous and recognised element of a newly expanded brand and product portfolio via its new website. ‘The Pools’, as the new umbrella brand will be known, is building on its deep history; creating a new legacy for innovation and customer-centricity, focusing on an accessible to all, small stake, big win strategy, targeting the modern-day gaming player.
Arnold Ash is an executive recruitment and talent advisory business, led by CEO Jon Arnold, which provides integrated talent solutions to many of the leading operations and suppliers within the betting and gaming industry.
Arnold Ash has successfully completed several senior searches at The Pools reinforcing the leadership team and will continue to provide executive recruitment services as the company transforms and grows.
Jon Arnold, CEO of Arnold Ash, said: “I’ve known James Arnold for a long time and contrary to popular industry belief, he isn’t my brother or cousin! We worked closely together during his successful tenure as COO at LiveScore Group and Arnold Ash couldn’t be happier to now also be working as the executive recruitment partner for The Pools.
“The Football Pools means so much to so many people in this country. It is a truly iconic and nostalgic British brand and one that we are proud to work with as we help to support James and his management team’s vision and strategy. We have already placed some excellent professionals with them, as we continue to provide leading operators and suppliers with the very best integrated talent solutions.”
James Arnold, CEO of The Pools, said: “This is a hugely exciting time for The Pools as we get ready to launch our new app and go live with a new CRM system which will showcase our player-centric approach and how we are using technology to engage today’s modern gaming player.
“People and talent are crucial to the success of any company, and I have always been incredibly impressed with the way Arnold Ash rapidly integrate into a business to become a trusted, strategic partner. They provided me with some outstanding talent during my time at LiveScore and they have already done the same for The Pools. Due to both their partnership approach, and the outstanding level of the talent they source, we are delighted to work with them as a key strategic partner to deliver our executive talent.”
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Lucky Jane returns to explore ancient Egypt in 1spin4win’s Lucky Jane in Egypt Win Spins
This game invites players to join the fearless explorer, Lucky Jane, as she guides them through the rich and mysterious world of ancient Egypt in search of big rewards.
In Lucky Jane in Egypt Win Spins, Lucky Jane, the highest-paying symbol in the game, leads players on a treasure-filled journey across the iconic symbols of Egyptian mythology, including the protective eye of Horus, a powerful scarab, the legendary pyramids, and golden Coins. Just three golden Coins are enough to trigger the Bonus Spins round, which is at the heart of the Win Spins mechanic.
During the Bonus Spins, players receive ten free spins where Coins with values ranging from x1 to x100 appear on the 5×3 reels, paying out on any position. The more Coins a player collects, the bigger the potential payout! Players can also uncover the Minipot Coin to win the x100 Minipot or gather 15 Coins to unlock the coveted x1,000 Megapot.
Olga Bogdanova, Art Director at 1spin4win, commented, “With Lucky Jane in Egypt Win Spins, we’ve combined the richness of Egyptian mythology with a new gameplay mechanic that allows players to gather rewards as they go. The Win Spins mechanic works hand in hand with the theme, ensuring that every spin brings players closer to unlocking larger payouts and deeper adventure.”
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From Entry-Level Candidates to Team Leads in a Year — How We Trained and Developed Affiliate Managers at Betmen Affiliates
My name is Margarita, and I am the Director of the Betmen Affiliates program. We launched 1.5 years ago with just 10 active partners. Finding the perfect candidate for an affiliate manager role proved challenging—being such a specialised area, I reasoned that it was much better to train on the job. Therefore, after a short while running interviews, we hired two affiliate managers one of whom had no sales experience and the other who had no experience in traffic arbitrage. It was imperative to us that we hire driven, resourceful, hard-workers; it’s people like these who can launch a new brand almost from scratch and who easily understand that hitting targets sometimes means putting in more than the standard nine-to-six effort—sometimes working longer, sometimes harder.
How We Developed Two Entry-Level Affiliate Managers into Team Leads
How to Train Affiliate Managers: My Case Study
At first, both of my employees brought in very few partners, so I had to transfer some of my own over to them. At the same time, I demonstrated all the steps of partner contact. We began attending events together. Both Alex and Michael quickly took on all my recommendations, improved their skills, and eventually closed many successful deals.
An affiliate manager worth his or her salt must be able to sell the product and influence affiliates to promote it at our offered rate, promote our many payment options, and talk about conversions.
From Affiliate Managers to Team Leads
By the time we needed a team lead, we had formed a close-knit team. Even though I interviewed several candidates for the position, hiring externally did not feel right. The ideal person for the role needed to have strong managerial skills as well as be able to connect with myself and my team. Michael and Alex both recommended each other for the role. I took both their recommendations on and promoted them both to the position. Both Alex and Michael had already proven themselves, were loyal, trust-worthy and hard-working, and always driven to meet their goals
Conclusion: Why Should You Take a Chance on Newcomers?
I hired employees with almost no experience and I have no regrets. I now have a unique team that can deliver amazing results: in just a year and a half, we’ve increased the number of FTDs by 70 times and are steadily moving towards 80,000 monthly deposits. Here are the key takeaways from their stories:
→ A candidate’s enthusiasm is more important than relevant experience. You can teach anyone anything but you can’t spark passion in them. A future manager must be passionate about the work and strive for growth.
→ An employee who grows within the company is highly loyal to their lead and the project. Having moved from a regular manager to a team lead, they are able to train new hires because they know the role inside out. The team will respect leaders who were once in their position.
→ People who love their work drive the brand forward and achieve the best results. They focus not on working hours or weekdays but on the goals they need to accomplish.
I love my employees and am proud of them. I believe we are one of the strongest, most united, and professional teams in the industry.
To learn more about our organization and the remarkable growth of our team, we invite you to read the full article available here. It provides detailed insights into our journey, values, and achievements.
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SPRIBE CEO David Natroshvili spoke to MightyTips about the partnership between Aviator and UFC
In the second instalment of the MightyQs interview series, MightyTips sat down with SPRIBE founder and CEO David Natroshvili to discuss their partnership with UFC. Launched in October 2023, this collaboration promotes the acclaimed provider’s premier crash game, Aviator, to a global audience.
Natroshvili expressed his enthusiasm for the partnership’s success so far: “The results have exceeded even our highest expectations. We’ve reached a wider audience, strengthened brand loyalty, and established a deeper presence in key markets,” he told MightyQs exclusively.
The partnership between SPRIBE’s Aviator and UFC
SPRIBE teamed up with UFC, the world’s biggest MMA promotion, to increase visibility for its groundbreaking social game, Aviator. SPRIBE and Aviator branding are prominently displayed at various UFC Pay-Per-Views and selected Fight Nights. The multi-year partnership also includes high-visibility brand placements within live telecasts. This affiliation aims to expand the reach of SPRIBE’s brand and elevate its flagship product.
In addition, several UFC stars such as Johnny Walker, Alex Pereira, Merab Dvalishvili, and Jully Poca serve as Aviator ambassadors. They bring the partnership to life through live public appearances and dynamic creative campaigns.
David Natroshvili’s Insights
“I’m a huge fan of the UFC. My passion for the sport started years ago, watching the earliest fights and being captivated by the combination of strength, skill, and strategy. The respect I’ve developed for these athletes has only grown, making it a privilege to now partner with the UFC,” Natroshvili said.
“Aviator has continued its upward trajectory, showing impressive growth over the past year. Our player base has expanded from 12 million to over 37 million users, and the number of bets per minute has jumped from 150,000 to 310,000. This growth motivates us to invest more in enhancing the game and engaging new audiences to sustain this momentum,” he added.
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