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Kambi Group plc Signs Online Sportsbook Partnership with Fast-Growing Dutch Operator 711

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1 year ago

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Netherlands-facing online casino operator to leverage Kambi Group plc’s award-winning Complete sportsbook as part of long-term agreement

Kambi Group plc, the world’s trusted sports betting partner, has signed an online sportsbook partnership with 711, a fast-growing online casino operator in the regulated Netherlands market.

The long-term agreement will see Kambi Group plc provide 711 with its market-leading Complete sportsbook including its high-performance sports betting platform as well as its award-winning Bet Builder and AI-powered trading products.

711 holds a Dutch license for online casino games and has experienced high growth in the vertical since launching in the regulated Dutch market last year.

With its partnership with Kambi Group plc in place, 711 will now apply to the Dutch regulator, Kansspelautoriteit, for an extension of its license to offer sports betting services.

Upon its sportsbook launch, the operator will further leverage existing brand sponsorship deals with several Dutch football teams including Excelsior Rotterdam, Telstar and FC Emmen.

“We are pleased to have partnered with 711 to power the launch of its first sportsbook in the Netherlands,” the co-founder and Chief Executive Officer for Kambi Group plc, Kristian Nylén, said. “This agreement strengthens Kambi Group plc’s position in one of Europe’s key regulated markets and we are confident that our Complete sportsbook will provide 711 with the platform and proven sports betting technology needed to achieve success.”

“711 online casino has achieved strong growth since we debuted in the Netherlands last year and it became clear that sports betting would be an important next step in the brand’s journey,” the Chief Operating Officer for 711, Gilles de Backer, said. “By partnering with a leading sportsbook provider like Kambi Group plc, we are excited to be in a position to provide our growing customer base with a best-in-class product and exciting sports betting experiences.”

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Alan Campbell began reporting on the global gaming industry from the late-1990s after graduating from university with a degree in journalism and history. His career has included collaborations with a large number of traditional and digital publications from around the globe with the experienced professional having covered a plethora of topics, companies, regulatory developments and technological innovations.

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