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Opera One and Opera GX browser AI, Aria, Debuts New Capabilities

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Being able to effectively interact with AI is quickly becoming an essential skill in life. With this update to Opera One, the native browser AI, Aria, lets people more easily and quickly get to the results they are looking for: whether it’s a piece of content they are looking to create or a query they need help with.

This year, we redesigned our browser to make Opera users’ interaction with AI better. With this release, we are improving their experience in places where it matters the most: queries and content creation,” said Joanna Czajka, product director at Opera. “What people want is to create the content they need or get the best possible query results as fast, as accurately, and with as little effort as possible. With this update, we are making that happen.”

Whether you need to compare various manufacturers of Star Wars figurines or want to start a travel blog for vegan travelers with dogs – Aria can save you a lot of time and effort as it just got much better at refining queries and generating creative output.

Refine the browser AI’s output without having to provide context

The new “Refiner” tool in Aria has two main features: “Reuse” and “Rephrase”. Let us first explain “Reuse”.

To refine the replies you get from a traditional AI chatbot, you often need to retype the entire context in your every query. But what if the AI could create the perfect response based on selected elements from several of its previous answers? The “Reuse” feature allows you to do just that. Simply select the parts of previous responses you want to reuse, then click on “Reuse”, and they will be added to the input field in Aria. Once you have collected all the elements you need, you can type in a new prompt that will use the elements you selected to generate a new reply.

To give you an example: Let’s say you are using Aria to brainstorm ideas for a getaway to the Kingdom of Bhutan. You can now select a couple of the proposals that interest you among the AI’s responses, and ask it to combine them into a trip plan for two.

Make the AI rephrase a specific part of its answer

Let’s say you are happy with the blog post the AI generated, but would just like to change one small bit. With most solutions, all you can do is ask them to regenerate the whole thing. Aria is different as it allows you to rephrase a selected fragment of its output: you simply need to select the part you would like it to change and click “Rephrase”. The new response will keep the bulk of the previous one and only rework the element you chose.

And if you feel like you want to get back to a part of Aria’s responses later, you can highlight the elements you need, just like you would with highlighters in a book or notepad; the new “Highlighter” feature will take care of it.

Compose with ease

Generative AI is also there to help you compose new content and be creative. With this update to Opera One, you can get creative faster than ever. Simply click the magic pen icon next to the input field – this will take you to the Aria Compose feature. Whether it’s a personal blog post, a social post, an important email, presentation deck, or a speech, all you need to do is:

  1. Select the type of content you want to write from the TASK section.
  2. Provide a topic and little more context in the DESCRIPTION field.
  3. Choose the length, as well as tone: formal, informal, neutral, academic, business or funny.

Your text will be ready in no time and you didn’t even have to come up with a prompt.

Training Aria to write like you

You can further personalize Aria with the “My Style” feature that lets you train the browser AI to write like you. It’s never been easier to write long pieces of text, from insightful reviews to eloquent emails or stern complaints, all in your unique style of writing.

To make Aria write like you, you need to provide a few samples of your writing for it to learn from. Simply click the magic pen icon next to the AI input field, then go to “Define my style”. You will then be asked to provide samples of your writing in a formal, neutral, and informal tone. After that, you’re all set. Aria will be able to generate messages in your style.

Opera’s innovations in the AI space include the command line

Opera One was the first browser to come with an integrated browser AI, Aria. Since June 2023, Opera users can also use the command line (Ctrl+/ or cmd+/) to interact with Aria. Whenever a question comes to mind, they can use the command line to ask Aria a question and either interact with the browser AI’s response immediately in the sidebar or go back to browsing.

The browser AI offers free access to a leading GPT-based solution along with up-to-date information from the web.

Since early 2023, Opera has been adding AI capabilities to all of its flagship browsers on Win, MacOS, Linux, Android, and iOS. Aria is built on Opera’s own Composer architecture, which allows it to tap into various language models – like OpenAI’s GPT models – and to gather live information from the web. This makes its results more up to date and accurate. To use Aria, you need to log in into your Opera account or create one free of charge. Opera’s browser AI is an opt-in feature.

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Mascots in B2B? Gamzix Proves It Works with Gary the Goose

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Mascots in B2B? Gamzix Proves It Works with Gary the Goose
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Gary the Goose, the official mascot of Gamzix, has stepped beyond the digital realm and made a real-world appearance. Once a quirky, fictional character seen on LinkedIn, Gary transitioned into a fully realized mascot at SiGMA Europe in Malta. Although mascots are primarily linked to B2C marketing, Gamzix, a leading provider of full-cycle slot games, took an innovative step by introducing Gary into the B2B space. The outcome was the creation of a memorable and captivating character who has captured the hearts of many.

Why Choose a Mascot? The Importance of Gary the Goose in Gamzix’s Brand Strategy

In today’s competitive market, mascots are an important tool for creating a unique and relatable brand identity. Gamzix understands the value of these connections. Gary embodies the brand’s core values of creativity, approachability, and warmth, injecting a sense of personality into the typically formal B2B space. His playful character aligns perfectly with Gamzix’s brand, building stronger ties with casino partners and leaving a lasting impression in the iGaming industry.

Gary’s creation was a thoughtful and deliberate process, designed to reflect the essence of Gamzix. After considering several ideas, the team decided on a quirky, imperfect goose wearing pixelated black sunglasses—a symbol of his forward-thinking perspective and drive for a bright future.

Gary had already become a beloved presence at Gamzix, regularly appearing in LinkedIn posts and on branded merchandise at various events. Despite his popularity in the digital world, many people were eager to meet him in person. Responding to this demand, Gamzix decided to introduce Gary exclusively to its partners at SiGMA Europe in Malta.

Gary the Goose Makes His Live Debut at SiGMA Europe

At SiGMA Europe in Malta, Gary made his long-awaited debut as the central attraction at the Gamzix booth. He interacted with visitors, distributed Gamzix-branded Nike sneakers, posed for photos, and demonstrated the company’s commitment to creating engaging, memorable experiences.

Gary’s vibrant personality drew large crowds, boosting social media engagement and raising the brand’s profile. His presence also created new business opportunities and helped move discussions forward with both existing and potential partners.

 

 

 

 

 

 

 

 

 

 

The Influence of Mascots in Digital Marketing and Social Media

Mascots are a powerful tool for bringing a brand’s personality to life, especially in digital marketing. Gary’s image has been used in a variety of marketing campaigns, from game announcements to social media content. Whether dressed in a festival tailcoat with a glass of sparkling wine for good luck or appearing in other playful outfits, Gary enables Gamzix to connect with its audience in a fun and approachable manner. His endearing imperfections, such as his amusing potbelly, make him more relatable and human, fostering deeper engagement and expanding the brand’s social media reach.

A Long-Term Strategy for Building Brand Loyalty and Recognition

Mascots help enhance brand recognition both online and offline. Gamzix plans to continue using Gary the Goose to strengthen its brand identity and cultivate lasting relationships with its partners. His unique combination of playful charm and professionalism embodies the core of Gamzix, creating trust and loyalty through both digital campaigns and live events.

Olga Ashykhmina, Digital Marketing Lead at Gamzix, comments, “Research shows that mascots can increase brand recognition by up to 30%. With Gary, we’re changing the way B2B branding is approached, showing that creativity and a personal touch can turn professional partnerships into engaging and impactful experiences.”

Gary the Goose is more than just a mascot; he represents trust and recognition. His infectious personality and unique charm have made him a standout figure, with everyone wanting to interact with him. Through Gary, Gamzix continues to blend creativity and professionalism, creating meaningful connections that leave a lasting impact.

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Latest News

OLYBET PARTNERS WITH WST

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OLYBET PARTNERS WITH WST
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OlyBet is excited to announce an agreement with World Snooker Tour (WST), the home of the world’s best snooker players and tournaments, and part of the Matchroom Sport group.

OlyBet will now be the Official European Betting Partner of WST, as well as the Official Partner of one of the tour’s premium events in The Masters, held in January next year at London’s famed Alexandra Palace, OlyBet will collaborate with WST to showcase the best of professional competition, passionate snooker fans and its world-class players.

“Partnering with WST will bring the excitement, history, and personality of world-class snooker closer to OlyBet’s communities. OlyBet is known for grand activations, up close access and delivering memorable moments through sports. The WST captivates its traditional base and inspires a new generation of fans with the world’s best professionals and personalities. This will be an exciting partnership”, said Corey Plummer Chairman and CEO of OlyBet Group.

The partnership also sees one of WST’s most charismatic and skilful competitors, Jack Lisowski, become OlyBet’s brand ambassador, and will see the former Rookie Of The Year be the face of the partnership on OlyBet’s channels as well as feature in several content projects in conjunction with the tour.

WST’s Chief Commercial Officer Peter Wright said: “It’s exciting to team up for the first time with OlyBet, an inventive brand which has some fantastic partnerships in sports including football and golf. We look forward to collaborating with the OlyBet team and their new ambassador Jack Lisowski, known for his flamboyant style which will fit perfectly with their content strategy.”

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Compliance Updates

CT Interactive announces certification of new games for the Italian market

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CT Interactive announces certification of new games for the Italian market
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CT Interactive is thrilled to announce that new titles have officially received certification for the Italian market, ready to bring a fresh wave of entertainment to players across the country. This certification ensures that the games adhere to Italy’s stringent regulatory standards for fairness, security, and quality, reinforcing CT Interactive’s dedication to providing top-tier gaming experiences.

The newly certified games include: 5x Cherry PartyChristmas StormJester JackLucky KiwiMega GnomePiggy CrashStar GirlThe Big ChilliThe New Queen of FruitsTreasure Chase.

These exciting games offer a diverse range of themes, from the festive charm of Christmas Storm to the whimsical adventures of Piggy Crash and Mega Gnome. Whether players are in the mood for the nostalgic appeal of a classic fruit slot like The New Queen of Fruits, or looking for thrilling treasure hunts in Treasure Chase, there’s something for every type of player.

Each game has been developed with a focus on delivering engaging features, rewarding bonuses, and immersive gameplay. With unique mechanics and visually striking graphics, these releases are designed to captivate Italian players and keep them returning for more.

CT Interactive remains committed to enhancing the Italian gaming landscape by consistently providing fresh, exciting content and introducing new ways to play.

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