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AEK BETSSON BC: A NEW ERA BEGINS AS BETSSON AND AEK UNITE IN NAMING RIGHTS AGREEMENT

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AEK BETSSON BC: A NEW ERA BEGINS AS BETSSON AND AEK UNITE IN NAMING RIGHTS AGREEMENT
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After two years as the Grand Sponsor of AEK BC, Betsson has proudly unveiled its new role as Naming Sponsor of the team, which notably means that the team’s name will now be AEK BETSSON BC, symbolising a shared journey of excellence.

Betsson Group and AEK BC have announced that they have decided to establish an even stronger collaborative partnership in celebration of their rich legacies. Betsson, marking its 60th anniversary in the gaming industry, and AEK, celebrating a century of history, have just announced a historic partnership upgrade.

After two years as the Grand Sponsor of AEK BC, Betsson has proudly unveiled its new role as Naming Sponsor of the team, which notably means that the team’s name will now be AEK BETSSON BC, symbolising a shared journey of excellence.

The announcement took place at The Mall Athens on Thursday, 12th October, where Betsson and AEK BETSSON BC revealed this development.

Following the announcement, the attendees, including team members, Betsson representatives, and local media, watched the Greek film “1968.” This film pays tribute to AEK’s historic victory in 1968 when they clinched the European Cup in Athens, defeating Slavia Prague.

Speaking at the event, Makis Angelopoulos, President of AEK BETSSON BC, expressed, “This partnership marks an exciting chapter in our history, combining our strengths to achieve great success together. We are deeply appreciative of the help and unwavering support we’ve consistently received from Betsson. It is through such active partnerships that we can excel in our game and continue to make history.”

Thanos Marinos, Managing Director of Betsson Greece, said, “We are proud to continue our sponsorship of AEK BC for the third consecutive year and now be an integral part of AEK BETSSON BC’s name. I am particularly glad that Betsson is investing in sporting initiatives within Greece, as this enables us to give back to the communities where we operate and make a positive impact. Through sports, everyone benefits. It fosters community unity, encourages a healthy and active lifestyle, and offers our youth valuable opportunities for growth and development.”

Ronni Hartvig, Chief Commercial Officer at Betsson Group, emphasised, “At Betsson, we are committed to providing an excellent gaming experience. From the time we entered the Greek market, this commitment towards excellence has also been introduced into the events and sporting initiatives that we support, whereby we add excitement and value, enriching the fan experience. We can’t wait to see all the incredible opportunities this new partnership will bring.”

During the event, the new AEK BETSSON BC logo featuring the Betsson logo as a key part of the naming sponsorship was also unveiled.

Greece

Betsson, Aris BC and AEK Betsson BC Join Forces to Raise Awareness for Breast Cancer Prevention

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Betsson, Aris BC and AEK Betsson BC Join Forces to Raise Awareness for Breast Cancer Prevention
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In a symbolic gesture of support for breast cancer awareness, Betsson, alongside Aris BC and AEK Betsson BC, united to deliver a strong message on Saturday, October 5, just before their game at “Nick Galis Hall”.

During the team presentations, the players from both Aris BC and AEK Betsson BC wore specially designed T-shirts displaying the message, “Early diagnosis saves lives”. Through this initiative, Betsson and the teams encouraged women to priorities their health by incorporating regular check-ups into their routine, emphasizing that early detection is key to saving lives.

Adding to the day’s activities, two fans took part in the season’s first Betsson “tic-tac-toe” event during halftime, further amplifying the campaign’s message.

Marking October as Breast Cancer Awareness Month – an internationally campaign dedicated to raising awareness and educating people about breast cancer – Betsson and the two teams highlighted the importance of early detection in combating the disease. Breast cancer is one of the most common forms of cancer, but with early diagnosis, the survival rate exceeds 95%. Regular screenings and self-examinations are the most effective tools women can use to safeguard their health.

Betsson, through its sponsorship partnerships with Aris BC and AEK Betsson BC, emphasises that breast cancer is treatable when detected early. Public education and awareness are critical in saving lives, and this campaign serves as a reminder of the importance of early detection.

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Greece

EGT Digital continues to reap success in Greece

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EGT Digital continues to reap success in Greece
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EGT Digital’s casino content is already live on one more prominent Greek betting site. The visitors to Novibet now can try their luck with the wide range of captivating slot games and jackpots of the Bulgarian provider, which enjoy great popularity in a number of markets around the world.

Foteini Matthaiou, Casino Product & CRM Director at Novibet, commented: “As a leading online casino, we are dedicated to providing our customers with the best gaming experiences available. That is why we have partnered with EGT Digital, a standout provider known for its captivating design, diverse themes, exciting bonuses, and immersive gameplay. Their slot games quickly became favorites among our players, and we are excited to continue expanding our offerings with EGT Digital’s latest releases in the near future.“

Tsvetomira Drumeva, Head of Sales at EGT Digital, also shared her expectations regarding the partnership with Novibet: “We are very happy that popular operator like Novibet chose to enhance their portfolio with our games. I believe that this is only the beginning of a successful collaboration which will contribute both to strengthening their positions in the Greek market and to paving our way to other key players in the country.”

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Compliance Updates

Digitain Obtained Greek License

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Digitain Obtained Greek License
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Digitain obtained the A1 Manufacturer’s License from the Hellenic Gaming Commission.

Digitain, a global leader in Sportsbook and iGaming solutions, has expanded its presence in European regulated market by obtaining a B2B license from the Hellenic Gaming Commission.

Iain Hutchison, Chief Revenue Officer of Digitain, said: “We are delighted that we have attained our B2B license from the Hellenic Gaming Commission. Digitain continues to expand across multiple regulated jurisdictions, and the Greek license is a further example of our vision and that of our teams’ commitment to regulatory compliance and the exemplary standards of our platform technology and focus as a company. We look forward to having our award-winning sportsbook and Centrivo platform and much more available within the Greek market as one of continental Europe’s largest and growing regulated markets.”

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