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The Game is On: The Rise of Esports in India

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Esports is now becoming a global phenomenon with its global market estimated to be over 3.75 billion USD in value this year. India is no exception to this as the country has also witnessed a remarkable growth in popularity in terms of esports.

Reports like the one published by FICCI-EY Media and Entertainment have shown that the number of eSports players in the country has risen to 600,000 in 2021. The local market revenues have also grown by 29% from INR 7.5 billion in 2020 to INR 9.7 billion in 2021.

Now, why is this becoming more popular in India and what does it mean for the future of gaming and entertainment in the country? Those are the things we’ll be looking into in this article.

What’s Driving the Popularity of Esports

The rise of Esports in India can be due to different factors. There’s the availability and affordability of smartphones and internet access. India has one of the largest and fastest-growing smartphone markets in the world, with over 500 million users as of last year.

The cost of data plans has also dropped significantly in recent years, making online gaming more accessible and affordable for millions of Indians. Since last year, 5G connection has also been getting rolled out in different parts of the country so locals can enjoy faster internet that they can use to join esports tournaments or follow them.

Esports has also given attention to other industries like esports betting in India, which allows fans to wager on the outcomes of esports matches and tournaments.

There’s also the diversity and quality of esports games and platforms. India has a rich and varied gaming culture, with preferences ranging from casual games like Candy Crush and Ludo King to hardcore games like PUBG Mobile and Call of Duty: Mobile.

The emergence of platforms like Dream11, MPL, and Paytm First Games has also enabled gamers to play and win real money through fantasy sports and skill-based games.

The influence and support of celebrities and influencers. Many Indian celebrities and influencers have embraced esports as a form of entertainment and engagement with their fans.

For instance, Bollywood actor Akshay Kumar launched his own mobile game called FAU-G (Fearless And United Guards) in 2020, which was inspired by the Indian Army.

Popular streamers like MortaL, Dynamo, and CarryMinati have also gained millions of followers on YouTube and other social media platforms by showcasing their gaming skills and interesting personalities that somehow make their audience interested in gaming and esports.

The development and recognition of esports leagues and tournaments in the country also play a big role.

India has hosted and participated in several national and international esports events, such as the ESL India Premiership, the PUBG Mobile India Series, the COBX Masters, and the Asian Games.

These events have provided opportunities for Indian esports players to compete with the best in the world, as well as to earn fame and fortune. Some of the most successful Indian esports teams include Entity Gaming, Global Esports, Team Mahi, and Team Brutality.

Esports Beyond Entertainment

Esports is not just a hobby or a pastime for many Indians; it is also a career option and a source of income. It has also created a cultural impact. There’s the recognition of esports athletes in the country, who have become icons and influencers for the youth.

When it comes to economic impact, India has been generating around INR 100 billion each year because of investments, app purchases, and other consumptions related to Esports gaming. It has also created thousands of jobs for the locals in the game development sector, event management, marketing, and content creation.

The growth of esports in India surely has a cultural impact. Many esports players have become celebrities and role models for the younger generation. These are people who are now inspiring them to pursue their passion and dreams.

While in general, online betting is still in the gray area in terms of legalities in the country, locals are still free to bet online. That’s as long as they do so on online betting sites accepting Indian Rupees.

Their chosen online betting sites should also be based outside the country to avoid any conflicts with the Public Gaming Act of 1867.

Conclusion

Gaming has surely come a long way, and Esports has only proven that it can be taken seriously. It’s now a thriving industry and even community not only in India but also around the world. We can only expect that it will continue to be popular in India in the coming years.

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7-Eleven selects Jackpot.com as their official lottery partner

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Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.

Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts  

Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.

As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.

“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”

By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.

Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.

To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.

 

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eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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