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Uncovering the Influence of Leaderboard Streamers on the Gaming Market

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Live game streaming has revolutionized how gamers engage with video games, with platforms like Twitch, YouTube, and Facebook leading the charge. Twitch, the world’s premier live-streaming platform for gaming enthusiasts, boasts a massive user base of over 140 million active users, underlining its leading position in the gaming ecosystem.

Right now, over 2 million viewers are following various streams on the platform, where 7 million streamers go live every month, and the platform is harbouring a staggering 35 million daily visitors on average.

In an infographic post released by PartyCasino Canada, the influence of Canadian live streamers on the gaming market has been brought to the forefront. The data presented in the Twitch Global Leaderboard unveils the remarkable contributions of the top 25 Twitch streamers to the industry.

Renowned streamers from various countries, such as Ninja (the US), auronplay (Spain) and xQc (Canada) are still in the top segment, compared to when the post first was released in August 2022. By toggling between total hours watched, peak amount of viewers, and estimated net worth, some new and interesting results and names are presented.

When comparing market analysis from Statista between August 2023 and the same period last year, research also shows that the projected market value has increased from US$4.93 billion to a market volume of US$7.25 billion by 2027.

Comprehensive research has culminated in a detailed list of the top 25 Twitch accounts, ranking them based on factors such as followers, viewership, and estimated earnings. This compilation offers valuable insights into the influence of the top tier streamers.

The impact of live streamers on the gaming market is undeniable, as they consistently engage and captivate global audiences, reshaping the way video games are experienced and shared.

Hunor is a Content Editor at Hipther Agency and studies biomedical engineering at the Technical University of Cluj-Napoca, Faculty of Electrical Engineering. He is an open-minded person, always willing to try new things and give back something to the community through his work. He has participated in several volunteering activities and is currently working in event organization of the Hungarian Students Union of Cluj (HSUC), the Hungarian Students’ Union of Romania (HSUR), and ÉRTED, a Transylvanian Hungarian student initiative working in the fields of culture, science, economy, and environment. You can reach Hunor at hunor.pal@hipther.com.

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