Gaming
Reflex Gaming and Yggdrasil hit Dublin Up DoubleMax™ set to make anticipated retail debut

Dublin Up DoubleMax™, the popular 2022 release from leading gaming studio Reflex Gaming which was launched in collaboration with Yggdrasil, is set to make its highly anticipated retail debut in the UK.Developed by Reflex Gaming and released via the YG Masters program, this game marks the first time Yggdrasil has introduced one of its high-performing Game Engagement Mechanics (GEMs) to the land-based sector.
Dublin Up DoubleMax rose to success thanks to its vibrant Irish theme, lucrative bonus features, and the ‘pop and drop’ DoubleMax mechanic that sees all winning symbols removed from the reels after each win and at least one extra wild added to the reels.
The game’s win multiplier doubles after every cascade and the process continues indefinitely until no more wins are possible, leading to impressive cash prizes.
This release is expected to be the first of many GEMs to make their way into the retail space, with multiple market-leading titles expected to become available in pubs and arcades across the UK.
Mark McGinley, Chief Gaming Officer, said: “This marks an exciting new chapter for Yggdrasil and the history of our much-loved Game Engagement Mechanics. We have seen them perform brilliantly online and we could not be prouder to introduce Dublin Up DoubleMax in the retail space.”
Mat Ingram, Chief Product Officer of Reflex Gaming, added: “Reflex Gaming’s bread and butter is supplying retail channels with top-performing content. Being able to offer our games featuring Yggdrasil’s storied GEMs is the next step in our exciting journey.”
-
Bitcoin6 days ago
Crypto Casinos EU 2025 – Top 10 European Bitcoin Casino Sites (Updated List)
-
Compliance Updates6 days ago
GeoLocs and Shufti Join Forces to Streamline Player Onboarding and Compliance
-
Latest News7 days ago
5 Best Crypto Casinos (August 2025) – Top 10 Bitcoin Casino Sites, Rated By Experts- 1st Update
-
Latest News6 days ago
Best Bitcoin & Crypto Casinos in Canada for 2025: Top 10 Picks
-
Latest News6 days ago
Flutter Entertainment: Q2 2025 Update
-
Latest News6 days ago
Best Online Casinos Australia 2025: 5 Top Real Money AU Casino Sites (Top Pokies)
-
eSports6 days ago
Football Legends Ronaldo and Kaká to Face Off in EA FC for Esports World Cup 2025 Showmatch
-
Australia6 days ago
Light & Wonder to Participate in the 2025 Australasian Gaming Expo