Tombola Announces I’m A Celebrity… Get Me Out of Here! Sponsorship for 7th Year

tombola, Britain’s biggest bingo site, announced the extension of its long-standing partnership with one of ITV’s biggest entertainment shows I’m A Celebrity… Get Me Out of Here! for the seventh consecutive year. With the latest season airing in November 2023, tombola and its famous bugs are once again infiltrating the jungle.

James Boord, Group Marketing Director at tombola, said, “tombola is fortunate enough to boast a tight knit community of players who are at the heart of everything we do. With the renewal of our ITV sponsorship for I’m A Celebrity… Get Me Out of Here! we aim to strengthen our bonds with our existing players and introduce our games to those new to online bingo by immersing them in the excitement and thrill of the bug world and the show.”

This year, the much-loved #tombolabugs will make a return and add a touch of humour to the show’s sponsorship idents. These quirky bug characters, a staple of tombola’s partnership with I’m A Celebrity… Get Me Out of Here!, have become fan favourites, bringing some laughter into the ad breaks on ITV1, STV, STV Player and ITVX.

Fans can follow the bugs’ perspective on camp life through the tombola and I’m A Celebrity… Get Me Out of Here! social media accounts, as well as the dedicated apps and microsites. They can also join the conversation using the hashtag #tombolabugs and catch the bugs in action during ad breaks.

To make this year’s sponsorship even more exciting for players, tombola is inviting people to play “Bug Match”, a free-to-play game featuring the tombola bugs. Players, both new and existing, can engage with the bugs daily during I’m A Celebrity… Get Me Out of Here! for a chance to win prizes up to £1,000. With over 500,000 winners expected, “Bug Match” adds an extra layer of fun to the I’m A Celebrity… Get Me Out of Here! experience, exclusively on tombola.

As the series progresses, tombola will invite players and viewers alike to immerse themselves in the bug-infested world of I’m A Celebrity… Get Me Out of Here! With tombola’s commitment to player safety, innovative games, and an engaged community, this sponsorship renewal marks another exciting chapter in the ongoing partnership between tombola and one of the UK’s most iconic TV shows, exclusively on ITV1, STV, STV Player and ITVX.