Africa
Shape Games Establishes Presence in Africa with SunBet Partnership

Shape Games, an award-winning igaming frontend provider, is proud to announce a new partnership with SunBet, a leading operator under the Sun International Group. This collaboration marks a transformative moment in South African online gaming.
SunBet, a division of renowned Sun International, is regulated for online betting in South Africa, with a strong focus on delivering a more personalized gaming experience. SunBet has chosen to partner with Shape Games to implement its native app frontend, enhancing the experience for their customers.
Shape Games, alongside Kambi, offering sportsbook services for online and retail, and Bede for PAM solutions, will collectively create a tailored user experience for the South African regulated market. SunBet will leverage Shape Games’ award-winning platform, which includes sportsbook and casino frontends, to deliver this enriched gaming experience.
The partnership with SunBet is a direct outcome of the remarkable synergy between Kambi and Shape Games. Shape Games, acquired by Kambi a year ago, has successfully onboarded clients from Kambi, including SunBet. The Operator’s long-standing relationship with Kambi since November 2017, combined with their newfound collaboration with Shape Games, serves as undeniable proof of the synergy between these two industry leaders. This collaboration empowers them to deliver a more diverse and competitive product to the market, further solidifying their position in the industry. .
Simon Gregory, CEO of SunBet, said: “The customer experience has been at the forefront of SunBet which has been one of the driving factors of our recent growth. By partnering with Shape Games our goal is to enhance our customer’s gaming experience by delivering a native app for our Android and Apple users that is best in class, and will deliver a phenomenal, personalised user experience which will make our users love every moment at SunBet.”
Morten Tonnesen, CCO at Shape Games, said: “Collaboration with SunBet marks a significant milestone, as we join forces to deliver a highly personalized gaming experience to South African players. It’s not only our first client in Africa but also a significant win for us, as we bring another valued client of Kambi on board. We are proud that SunBet has entrusted us with the task of bringing best-in-class, native app experience for both Android and iOS users.”
About Shape Games:
Shape Games is an award-winning digital B-to-B platform and service provider for the iGaming industry. Shape Games’ highly customisable native frontend is one of a kind, as it brings customer focused product development known from Silicon Valley startups to the gaming space
About SunBet:
SunBet, part of the Sun International Group, boasts over 40 years of experience in the hospitality and entertainment sector. As South Africa’s premier online betting platform, SunBet is committed to offer a secure and enjoyable betting experience with a diverse selection of sports markets, competitive odds, and attractive promotions. The company is fully licensed and regulated by the Western Cape Gambling and Racing Board, ensuring transparency and trustworthiness in its operations.
-
Asia3 days ago
Digital gaming disruption tackled in 1st AsPac Regulators’ Forum
-
Latest News6 days ago
Cloudbet maps regional betting trends in August–September 2025
-
Latest News6 days ago
High Roller Launches New Online Casino Brand in Finland
-
Latest News6 days ago
NetBet Denmark expands its casino library by adding SYNOT Games as a provider
-
Central Europe6 days ago
Promatic Games and SYNOT Interactive Announce Strategic Partnership to Strengthen iGaming Expansion in Central and Eastern Europe
-
Asia5 days ago
PAGCOR chief pushes for stricter regulation, not online gaming ban
-
Conferences in Europe6 days ago
Strategies that Scale: Evoplay’s Alex Malchenko on Cracking the Code of Localised iGaming Success
-
Conferences in Europe6 days ago
New Gamification Academy at SBC Summit to Present Fresh Approaches to Player Engagement