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SIS to Deliver Dynamic New Greyhound Racing Schedule to Global Operators in 2024
Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, has released its provisional SIS Greyhound schedule for 2024, featuring a sustainable offering of a minimum 42 weekly fixtures across familiar and well-proven UK and Irish tracks.
The all-new schedule features action from two of the busiest open tracks on the circuit, Oxford and Towcester, while serving SIS operator partners with both the English and Irish Greyhound Derbies. The schedule is based on two meetings each morning, afternoon and evening with twelve races per fixture as standard and no early morning starts.
Changes in the rights landscape and greyhound population has allowed SIS to incorporate greater flexibility in scheduling while still delivering top-quality short-form content proven to increase customer engagement levels.
SIS has new long-term agreements in place with bet365, William Hill, Paddy Power and Betfred to deliver its greyhound content across both UK and Irish retail and digital channels. SIS also promotes this content across dozens of international operators, meaning the SIS schedule will be enjoyed around the world.
SIS’ 24/7 live racing content is delivered as an end-to-end solution including live streamed pictures, data and on-screen graphics with betting triggers in addition to an extensive range of markets and prices to provide seamless betting experiences.
“In formulating our streamlined new schedule for 2024, we were focused on delivering for greyhound tracks owned by greyhound people with a shared passion for the sport,” the Managing Director for SIS, Paul Witten, said. “We believe our approach is sensible, sustainable and positive for the industry. There will undoubtedly be minor tweaks as the schedule evolves to reflect where the balance of trainers and greyhounds sit across the tracks but we now have the flexibility to deliver a programme that reflects the needs of a changing betting industry.
“There is also a welcome increase in exposure for Irish tracks, which feature in more traditional time slots. This is a schedule we believe will deliver for the benefit of all stakeholders.”
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