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Exclusive Q&A w/ Alex Petrenko, CEO and Co-Founder of Zibra AI
- Could you share some insights into your journey and professional background, highlighting key experiences that led you to initiate Zibra?
My journey in the tech and gaming world began after graduating from the National Aviation University in Kyiv, specialising in management and logistics. Prior to Zibra AI, I held senior business development roles at CoWorking Platforma and Talkable, gaining valuable insights and experience working on business strategies and development dynamics with companies like General Assembly, Y-Combinator and influencers like Steve Wozniak to organise offline events for the tech community and build a separate revenue stream around educational events.
As a passionate gamer and technology enthusiast, I’ve always been interested in new game titles, but as games become more complex, their development has become lengthier. Game developers now require considerably more time and resources to craft immersive and sophisticated gaming experiences that can cater to the ever-growing demands of the player community.
The desire to change this and aid developers of all sizes to create amazing titles and experiences for gamers, led me to create Zibra AI alongside our amazing co-founding team of Vladyslav Zavadskyi and Den Dmytrenko. Earlier this year, with the help of our fantastic team, we succeeded in securing funding from both the inaugural a16z Games SPEEDRUN (the only company to be chosen from Eastern Europe) and from Epic’s MegaGrant program. Witnessing the potential of Generative AI, particularly in streamlining game development and enhancing VFX (Visual Effects) creation, ignited the vision for Zibra AI. Our mission is clear: enabling game developers, VFX artists, and creators to revolutionise their workflows and create exceptional experiences.
- Delving into Zibra, what sparked the creation of the platform? What were the core founding principles for Zibra?
Being a gamer with a strong interest in emerging technologies, I was always inspired by what these advancements could offer to the gaming world, both behind the scenes on the development side but also the impact to the end-user, the players. Game development, though rewarding, often faces lengthy and challenging development cycles. Recognising the potential of AI to alleviate these hurdles, especially in the realm of asset and VFX creation, sparked the inception of Zibra AI in 2021. Our core founding principles revolve around leveraging Generative AI to simplify the creation of 3D assets and VFX, empowering game developers and artists to enhance their workflows and bring their visions to life with efficiency and creativity.
- Generative AI has the potential to democratise creativity. How is Zibra AI making this technology accessible and user-friendly for a broader audience of content game developers and Visual Effects artists, including those with varying levels of technical expertise?
Zibra AI is dedicated to democratising game development and visual effects through the creation of easy and affordable products. All the solutions with our platform are designed with a user-friendly interface, ensuring accessibility for creators of all skill levels. We’ve placed a strong emphasis on intuitive tools and a seamless user experience, allowing content developers, from beginners to experts, to utilise the power of Generative AI effortlessly. We’ve worked tirelessly to ensure our platform caters to varying technical proficiencies, enabling a diverse audience to embrace AI-generated 3D assets and VFX, ultimately democratising the creative process in the gaming and visual effects spheres.
- Zibra aims to streamline 3D content generation. Could you quantify the success achieved in simplifying and democratising this process? Providing data on user numbers and the time required to create 3D content using the platform would be valuable.
We are thrilled that Zibra AI has recently surpassed 100,000 users, primarily consisting of game developers leveraging our platform for VFX creation. The feedback from our growing community has been overwhelmingly positive, empowering even indie developers to swiftly craft high quality VFX without requiring specific prior expertise. This allows them to test and validate their creative concepts, without any delay. Zibra AI solutions enable easy creation of new immersive experiences and game mechanics based on real-world physics (liquid, smoke & fire). Soon, Zibra AI tools will also make it possible for creators to easily generate in-game assets based on almost any input, whether it be text, video or image references. Our mission is to give game developers of all levels unprecedented amounts of freedom to experiment and customise their games, (using a single prompt) to create the best experience possible for players.
- Looking at the global market, how do you envision Generative AI shaping the future of visual effects and media production, and what role do you foresee Zibra AI playing in this transformative journey?
Generative AI holds immense potential in shaping the future of visual effects and media production. As the technology advances, we foresee a future where Generative AI seamlessly integrates with creative workflows, significantly accelerating content creation and enhancing the overall quality. Zibra AI aims to be at the forefront of this transformation, empowering artists and developers with efficient AI-powered solutions that enhance their capabilities and artistic visions. Our role is to continually innovate, ensuring our platform remains aligned with the evolving needs of the industry, ultimately contributing to a future where creativity and technology harmoniously coexist. We are not trying to replace human jobs but instead empower those and maintain a community who help each other and create more amazing gaming experiences.
- Please elaborate on the standout features of Zibra powered by AI, which captivate users and developers in the realm of 3D content creation.
One of our primary platform offerings is Zibra Effects. A powerful AI-assisted solution to create dynamic smoke, fire, liquid, and clothing Visual Effects for games. All Zibra Effects products are equipped with a unique AI-layer that speeds up object prototyping and accelerates the performance of the simulation itself. What sets Zibra Effects apart is its ability to provide real-time interactivity, enhancing the immersivity. It’s a low-code tool that drastically simplifies the complex process of VFX creation, saving developers significant time. Additionally, we offer a free version of Zibra Effects for users to explore and experiment with, allowing them to experience firsthand the transformative capabilities of AI-assisted tools.
- Data privacy and ethical AI use are growing concerns. How does Zibra AI ensure responsible use of Generative AI and maintain a strong commitment to data security and user privacy in your products and services?
At Zibra AI, data privacy and ethical AI usage are paramount. Our platform only uses proprietary models and data sources to build our features. We are committed to not creating or using an open source model that scrapes the internet and users’ data. We remain committed to transparent communication with our community and ensuring that our technology is harnessed responsibly and ethically, respecting both user privacy and societal norms.
- Are there upcoming features within the Zibra pipeline that you can share with us, offering a glimpse into the platform’s evolving capabilities?
This autumn we’ll be announcing an important step forward for file compression of visual effects (ZibraVDB). This tool will allow something that was previously close to impossible to achieve – having volumetric/3D VFX in games. VFX will look much more realistic, whilst the significant compression of file sizes (up to 100x smaller than the current standard) allows for a wider use of high-fidelity VFX within different environments and across platforms previously unable to compute such large files. It’s a huge milestone in our mission to continually evolve and empower creators with cutting-edge tools and capabilities.
- Can you showcase some instances of 3D content generated using Zibra, underlining its prowess in empowering creators?
Absolutely. Creators regularly share their works within our Discord community, showcasing how our solutions can be applied in various use cases. One notable instance was a simulation involving a pool cleaning scenario, where the water physics generated were lauded as even superior to those in renowned games like Starfield. Additionally, we’ve seen impressive 3D AR/VR reconstructions that underscore the prowess of Zibra AI in empowering creators to realise their visions in the virtual world. Our community loves to share their first hand experiences using Zibra Effects. For example, game developer Lee Vermeulen’s social media videos earlier this year, showcasing Zibra Effects real-time liquid, smoke and fire simulations in AR have gone viral!
- Lastly, reflecting on your role as the Co-founder and CEO of Zibra AI, what advice or insights would you share with aspiring entrepreneurs trying to get into the fields of AI and Gaming?
You need to embrace your passion for AI and/or gaming and stay relentlessly curious and up-to-date as both are ever-evolving fields. Much like the journey of a lifelong learner, remember that success often emerges from a foundation of persistence. Above all, stay true to your vision and persevere through challenges. Entrepreneurship and building a product/company should be an exciting journey. Try to keep this front of mind and enjoy the process through all the ups and downs.
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Exploring the Strategic Benefits of Cashback Programs with Bojoko CEO Joonas Karhu
The significance of cashback programs extends beyond mere player retention. They are a compelling incentive for new player acquisition, particularly among demographics that value financial reassurance during gameplay. By offering a partial refund on losses, operators can create a more forgiving gaming environment, encouraging players to engage more freely and frequently.
To gain deeper insights into the strategic advantages of cashback programs, we spoke to renowned industry expert Joonas Karhu. He is the CEO of Bojoko, a leading online casino affiliate platform known for its expertise in everything from exclusive offers to optimizing bingo bonuses.
In this interview, Karhu shares his insights on how cashback initiatives impact player acquisition and retention metrics, the specific player demographics that respond positively to these incentives, and the potential financial implications for operators. He also provides practical advice on effectively implementing cashback programs to maximize their benefits while mitigating associated risks.
How do cashback programs impact player acquisition and retention metrics?
From a retention perspective, cashback offers create a more forgiving gaming environment. Players are more inclined to return, knowing that some of their losses will be reimbursed. This assurance can reduce churn rates and extend the customer’s lifetime value.
You might not think that cashback programs could be a driver for new player acquisition, but they actually do have this effect, much more than UK casinos might expect. We have a page highlighting British casino sites with cashback bonus offers available, and from this, we have seen some interesting data.
Hundreds of Brits are specifically looking for casinos with cashback every month, and while smaller than many other searches, such as free spins, etc., this traffic and niche interest should not be ignored. Additionally, players will also take cashback into consideration when reading casino reviews and comparing websites. Adding cashback is a positive factor across the board.
Are there specific types of players who respond more positively to cashback incentives?
Cashback programs tend to resonate particularly well with the types of players you want at your casino, namely regular recreational players and high rollers.
For the former group, it is about a safety net and better odds. The logic is somewhat similar for high rollers, but the numbers they are playing for are huge, and you should strongly consider making your cashback for VIP rollers real cash rather than bonus money. Highrollers are used to getting money straight into their hands, have alternatives, and will be picky.
What are the potential financial implications for operators offering cashback programs?
While cashback programs involve returning a portion of losses to players, the long-term financial benefits often outweigh the immediate costs. Yes, you will lower the house edge, but in return, enhanced player retention leads to sustained revenue streams.
However, it’s crucial for operators to carefully design these programs to ensure they are financially sustainable, balancing player incentives with the company’s profitability goals. This is especially key for highroller incentives.
How can operators effectively implement cashback programs to maximize their benefits?
Operators should tailor cashback programs to align with their target audience’s preferences and behaviors. If you have a solid VIP or high roller base, have a separate system for them. Tiered loyalty programs or VIP programs work as well. It is also possible to only make cashback available for your VIP players if you have data showing that your regular incentives do enough to retain recreational players.
Are there any risks or downsides associated with cashback programs that operators should be aware of?
The only real risk is miscalculating your profit margins, especially when it comes to high rollers. Be careful that big wins from one set of players, coupled with high cashback payouts to others, are planned. The unexpected does happen, and you need to be prepared for it.
If you plan cashback right, there is no real risk. You are simply trading a small percentage of your house edge for retention. Just ensure the house edge is squarely on your side, and should you end up with a very high RTP overall, be sure to advertise it for maximum potential. There’s also a very large group of British players that really cares about payout percentages, and being over 96-97% can give you a nice additional boost in acquisitions.
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Week 46/2024 slot games releases
Here are this weeks latest slots releases compiled by European Gaming
Spinomenal has welcomed another title into its Wildlife Series, Majestic Bison. Set in the Wild West, Majestic Bison surrounds players in a landscape populated with wild wolves, elegant eagles, fearsome snakes and formidable goats. A stripped back soundtrack captures the essence of the Wild West, with banjos and harmonicas immersing players in the action as they hunt for gold.
PG Soft, a world-class digital mobile games company, is celebrating the magic of the Rio de Janeiro Carnival with the release of its new slot, Rio Fantasia. A young dancer named Isabella is the star of the show as players join in the rhythm and passion of one of the world’s most spectacular parties. Rio Fantasia is a 3-reel, 3-row video slot featuring Stacked Wild symbols, multipliers, and respin until win.
Hölle Games has released Jumpin’ Jacks, a new Classic title featuring a special Duplicating Wilds mechanic. This 5×3, 15 payline slot has a theme of Halloween harvest, with scarecrows, pumpkins, corn, crows and a creepy midnight sky completing the picture. The atmosphere is there to match, with a cosy yet somewhat spooky soundtrack.
Belatra Games, the specialist online slots developer, has served up Cafe Pin-Up, a slot that whisks players away to a vibrant 1950s diner, where retro glamour meets thrilling gameplay. Players take a seat inside a charming cafe, where pin-up girls are on hand to deliver delicious dishes in a raucous atmosphere created by a jukebox playing toe-tapping tunes. The game is presented in a 5×4 grid with 20 paylines with the Pin-Up Girl Wild symbol playing the key role.
New from Peter & Sons comes Muddy Waters, a game that will send your Geiger counter up to 11. This high-volatility and highly radioactive slot comes packed with symbol multipliers, power-ups and a unique fishing mechanic. Muddy Waters riffs on the popular fishing-slot genre, but since this is the weird and wonderful world of Peter & Sons, it gets flipped on its head, because this game is about reeling in radioactive fish.
Relax Gaming, the iGaming aggregator and provider of unique content, is getting players into the festive spirit with its latest release, Money Sleigh, a Christmas-themed slot guaranteed to deliver stocking-filled fun and the chance to unwrap big wins. Santa and his team of loyal helpers are ready to guide players through this exciting holiday adventure, with the potential to win up to 10,000x their stake.
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AGREEMENT BETWEEN ZITRO AND GRUPO OSGA TO PROMOTE THE LABOT INTEGRATION OF PEOPLE WITH DISABILITIES
Zitro, a leading company in the gaming industry, has signed a collaboration agreement with Grupo OSGA, a business group committed to promoting the employment of people with disabilities. Grupo OSGA offers job opportunities to people with disabilities and supports their professional development in inclusive and accessible environments.
Through this alliance, Grupo OSGA will provide Zitro with a parcel and documentation service between its offices, optimizing Zitro’s operational efficiency and strengthening its social commitment to creating a more inclusive work environment.
At Zitro, we firmly believe in the power of diversity as a driver of growth and development. This collaboration with Grupo OSGA not only enriches our company but also reinforces our commitment to contributing to a fairer and more inclusive society,” said Albert Zorrilla, Managing Director of Zitro for Spain.
“The collaboration with a prestigious international company like Zitro not only constitutes recognition of the work that Grupo OSGA has been carrying out but also contributes to the generation of real opportunities for people with disabilities to achieve effective and stable integration in the labor market,” said Oscar Galilea, President of Grupo Osga.
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