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Future Anthem supports Betsson Group with personalised and safe experiences powered by industry-leading AI

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Future Anthem supports Betsson Group with personalised and safe experiences powered by industry-leading AI
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Through the use of Future Anthem’s Amplifier AI, Betsson Group uses the power of personalisation and risk monitoring to champion the way forward for safe player experiences

Future Anthem, the pioneering AI and data science powerhouse is proud to announce a new product launch with Betsson Group that will see the leading global gaming operator deploy AI technologies to offer its players a more personalised and sustainable experience across its diverse portfolio of brands.

Leveraging Future Anthem’s innovative Amplifier AI real-time product, this integration will ensure 1-to-1 personalisation is at the forefront of every player’s experience for Betsson’s extensive global player base, as well as provide additional risk monitoring of every casino session for responsible gaming purposes.

Renowned for its leading brands and high-quality content offering, as well as its commitment to providing a safe customer environment, Betsson Group has developed a reputation as a top choice for players worldwide.

Jan Chircop, Head of Gaming Projects at Betsson Group, said: “We are thrilled to embark on this transformative journey with Future Anthem. Our mission is to provide the ultimate gaming experience for our players, and this partnership allows us to do just that. By harnessing the power of AI, we are confident that our players will enjoy more engaging and sustainable gaming experiences as we transition to personalised experiences.”

Eduards Jakubovs, Head of Responsible Gaming at Betsson Group, commented further: “Online casino betting is known to pose a higher risk in comparison with other products, hence it was a very natural decision to enhance customer protection. Future Anthem’s real-time personalised risk scoring engine will work in parallel with our own in-house Prediction Model to ensure the highest level of protection for our players.

One major highlight of this partnership is Betsson’s commitment to acting during the moments that matter, reacting with immediacy in key touchpoints across the player journey. Leveraging Future Anthem’s innovative flagship product Amplifier AI, Betsson will improve its ability to respond to each player’s needs in a highly personalised 1-to-1 manner with its quick-to-deploy modules during critical moments.

This groundbreaking initiative will be rolled out progressively across Betsson’s global brands and jurisdictions over the coming months, promising an unprecedented level of personalisation and sustainability for their expansive base of players.

Leigh Nissim, Founder and CEO of Future Anthem, added: “We really enjoy working with progressive clients and teams as they bring out the best in our AI technologies. The Betsson team has a clear vision around personalisation to improve player experiences and we’re delighted that our all-encompassing personalisation product, Amplifier AI, is becoming an integral part of their journey.”

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BetMGM announces partnership with Tottenham Hotspur

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BetMGM announces partnership with Tottenham Hotspur
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LeoVegas Group’s newly launched international sportsbook brand BetMGM has entered into a new three-year partnership with Tottenham Hotspur Football Club, branding the Premier League club’s training wear. The partnership, LeoVegas Group’s third Premier League partnership deal in just a week, will significantly boost the Group’s visibility and showcase its hero sportsbook brand BetMGM to millions of football fans across the world.

LeoVegas Group and Premier League club Tottenham Hotspur F.C. have today announced their new 3-year partnership deal that will see the Group’s newly launched sportsbook brands BetMGM become the men’s and women’s club’s Official Betting Partner, as well as the Official Front of Training Wear Partner of Tottenham Hotspur Football Club. As Official Partner, BetMGM will prominently feature on media backdrops and the men’s training kit during Premier League, domestic cup, and European fixtures. Additionally, the brand will be regularly highlighted on pitch-side LEDs at Tottenham Hotspur Stadium, the largest club stadium in London, on stadium big screens, and on IPTV.

The partnership will enable increased awareness and reach of the Group’s sportsbook brand BetMGM, which was recently launched in the UK and the Netherlands. Customers and fans can expect to be included in exciting partnership events, including unique experiences for fans and giveaways.

Sam Behar, UK Director BetMGM, said “We are very proud to launch this partnership with Spurs as their progressive spirit fully aligns with BetMGM’s ambitions. This is our third Premier League deal in just a week, and we look forward to kicking off this exciting season as we continue to grow BetMGM’s presence in the world of sports.”  

Ryan Norys, Chief Revenue Officer at Tottenham Hotspur, said “We are delighted to announce this partnership with BetMGM. The Club and BetMGM’s values align exceptionally well through a competitive spirit, whilst also continuing to strive for greatness.

“BetMGM has demonstrated it is putting its customers first by continuously developing its product offering to fans. Throughout this partnership, we are looking to help BetMGM further establish itself in the UK market, as well as enhancing customers’ knowledge around responsible gambling.

The new Premier League club deal marks LeoVegas Group’s third in a week, underscoring a significant milestone in the strategy to amplify its focus on sports. Over recent years, the Group has entered into several strategic partnerships, most recently with Wolverhampton Wanderers F.C. and Newcastle United F.C.

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Africa

GamblingSA.co.za Votes Springbok Casino as the Fastest Payout Casino for 2024

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South African online casino portal GamblingSA.co.za has voted Springbok Casino as the Fastest Payout Casino for 2024. This prestigious recognition highlights Springbok Casino’s commitment to providing players with quick and reliable access to their winnings.

GamblingSA.co.za is renowned for being South Africa’s largest and most trustworthy online gambling guide. Since 2003, it has delivered comprehensive reviews and recommendations to South African players, making it a critical resource for those seeking secure and rewarding online gambling experiences. The platform’s endorsement carries significant weight due to its rigorous review process and deep understanding of the industry.

Springbok Casino Thrilled with the Vote

Springbok Casino expressed its excitement and gratitude for this accolade. The casino has always prioritised the player experience, and fast payouts are a key aspect of its service. Receiving this recognition reaffirms its dedication to excellence.

“We are thrilled to be recognised as the Fastest Payout Casino for 2024 by GamblingSA.co.za. This award is a testament to our continuous efforts to enhance our payout processes and ensure that our players receive their winnings promptly,” said John Smith, General Manager of Springbok Casino.

Gatis van Hachava, Editor-in-Chief of GamblingSA.co.za, also commented on the award: “Springbok Casino has set a high standard in the industry with their swift payout times. This efficiency is crucial for players who value timely access to their funds. We are proud to acknowledge their outstanding service.”

Why Did Springbok Casino Get Chosen?

The features that led to GamblingSA.co.za selecting Springbok Casino for this award include its streamlined withdrawal processes, dedicated payment teams, and a variety of payout options that cater to the preferences of South African players. Springbok Casino has implemented advanced financial technologies to ensure that transactions are processed quickly and securely, providing players with peace of mind and satisfaction.

Fast payouts are critical for online casino players. Speedy withdrawals enhance player satisfaction and build trust and credibility in the casino. Only leading online casinos with robust financial systems and customer-oriented policies can consistently offer this feature.

In South Africa, online casino players have various payment methods at their disposal. Popular options include EasyEFT, Visa, Mastercard, Skrill, and Bitcoin, among others. These methods provide flexibility and security, catering to the diverse needs of the gaming community.

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Asia

PAGCOR SAYS EX-CABINET OFFICIAL TRYING TO INTERCEDE FOR POGOS

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The Philippine Amusement and Gaming Corporation today said a former high ranking government official tried to facilitate the grant of gaming licenses to some of the illegal POGOs that have been recently raided and found engaged in illegal activities.

PAGCOR Chairman and CEO Alejandro Tengco also said those investigating the suspicious activities of former POGO licensees must likewise look into the role of former officials and their conduits in the grant of licenses to POGO applicants with dubious backgrounds.

The PAGCOR chief said he will reveal in the proper forum the identity of the former Cabinet member who had been lobbying for the illegal POGOs, as well as the circumstances that led to the proliferation of illegal and criminal offshore gaming operations.
“As a regulator, it is our mandate to ensure that only those with valid licenses are allowed to operate all forms of gambling and gaming activities, whether these are land-based casinos or online platforms,” Mr. Tengco said.

“It is in the interest of the government to crack the whip against illegal operators, including the so-called offshore gaming operators or POGOs and their backers, because the criminal activities associated with their illegal operations pose serious threats to our people,” he said.

The PAGCOR chief explained that the current administration has been doing its part to weed out illegal operators, resulting in the significant decrease in the number of licensees from 298 during the previous administration to only 43 licensees now.

“What we need to question, in the first place, was how those 298 POGO licensees were able to secure their licensees in the past because clearly, during our cleansing process, we found most of them to be ineligible and outright suspicious,” Mr. Tengco said.

“We are also ready to reveal the roles of other controversial individuals behind these criminal POGO enterprises,” he added.

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