Central Europe
adesso to manage social media accounts for LOTTO Hamburg

LOTTO Hamburg is turning to adesso to be its partner for social media. adesso is now the digital media agency in charge of the strategy and content behind all social media channels run by Hamburg’s state lottery company. The experts from adesso’s Digital Experience (DX) division, who specialise in online marketing, branding and social media, made a convincing pitch, earning them a four-year contract with the client.
LOTTO Hamburg has relied on adesso’s services for traditional IT projects in the past. Now the two companies are launching their first close collaboration in the field of social media. “We are delighted that we were able to convince an exciting customer like LOTTO Hamburg of our services, which include professional photo and video productions, along with strategy concept creation and creative services for traditional social media content,” says Madelaine de Nève, Social Media Team Lead in the DX division of adesso, describing the contract.
Creative, entertaining, bold: adesso delivers target group-oriented strategy
Through the strategic reorganisation of its social media channels, LOTTO Hamburg aims to position itself as a responsible gaming provider with a strong connection to Hamburg. To address the target group, the existing communication strategy is to be enhanced in terms of both content and visuals. The collaboration will take into account LOTTO Hamburg’s values, as well as the restrictions associated with the lottery industry. “adesso took a creative, entertaining and bold approach to meeting our expectations in the tender,” said Thomas Hinz, Head of Online Marketing and Sales at LOTTO Hamburg. “We are very much looking forward to working on our social media activities together and taking them to a new level.”
adesso delivers big-picture input
LOTTO Hamburg was looking for a partner who had an excellent command of the entire digital and customer experience, as well as a superior understanding of the lottery business. adesso was able to impress the client with its unique hybrid offering of creative, consulting and IT services. Backed by many years of industry experience in the lottery sector, adesso provides ideas and inspiration that take the big picture into account. In addition to the social media team, the adesso SE performance marketing team will also be working for LOTTO Hamburg.
-
Latest News7 days ago
ATG to Appoint New Board as Government Hands Over Control
-
Latest News7 days ago
Best New Online Casinos Europe: Top 8 2025
-
Africa7 days ago
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
-
Latest News7 days ago
Instant Withdrawal Crypto Casino – Best Crypto Casinos with Fast Payouts (2025)
-
Asia6 days ago
SA Gaming is thrilled to announce the launch of Fish Prawn Crab
-
Compliance Updates7 days ago
Navigating Legal Frontiers: Nordic Legal’s Vision for the Finnish Gambling Market
-
Asia6 days ago
Team Zero Gravity Triumphs in Indus International Tournament Powerplay, Secures Spot in LAN Finale
-
Gambling in the USA7 days ago
Gaming Americas Weekly Roundup – April 7-13