Bingo Brand Tombola Sponsors Return of Deal or No Deal on ITV

Britain’s biggest bingo brand tombola has confirmed its sponsorship of the highly anticipated return of Deal or No Deal, set to hit ITV and ITV X from 20 November 2023, every Monday to Friday at 4 pm.

To mark the sponsorship, tombola is injecting new life into the Deal or No Deal experience by introducing an exclusive game on the tombola app—The Banker’s Bonus. Priced from only 5p, it boasts one of the best Deal or No Deal scratch offerings on the market, allowing players to win top prizes of £1000 with just a £2 stake. This unique game won’t be found anywhere else, making it an exciting addition for fans and players alike.

James Board, Marketing Director at tombola, said: “We are excited to be part of the on-air resurgence of Deal or No Deal and delighted to work with Banijay to bring our player community new games. We can’t wait to see what the future holds for this new series and our partnership with ITV.”

As part of this sponsorship, tombola’s idents will seamlessly wrap around the ad breaks in the show. These idents will feature two tombola players, represented by mobile phones, engaging in lively discussions about the live happenings on the show, mirroring the vibrant community atmosphere found in tombola’s game chatrooms.

Deal Or No Deal, with its cult status from the 90s, remains the number one game show broadcast on TV in Spain, Italy, Denmark and the Netherlands. Its return to the UK screens after seven years is expected to draw an audience of 1.7 million.