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Professional Fighters League Partners with 888poker

Published

2 years ago

November 28, 2023

Niji Narayan

Reading Time: < 1 minute

The Professional Fighters League (PFL), the fastest-growing and most innovative sports league, announced a partnership with 888poker, the award-winning online poker platform, ahead of the PFL Europe Championship in Dublin on December 8.

The first-of-its-kind agreement for the PFL’s regional MMA league, 888poker branding will adorn the PFL SmartCage during the PFL Europe Championship. Additional branding and promotion will appear across PFL channels in the leadup to and throughout the highly anticipated event.

“The Professional Fighters League (PFL) is delighted to announce our collaboration with 888Poker, coinciding with the PFL Europe Championship. This partnership with a dynamic brand like 888Poker represents an exciting venture, particularly given the strong synergies between the poker community and the mixed martial arts world. The distinctive seasonal format of PFL is set to captivate poker players and enthusiasts globally, as they are accustomed to league and tournament structures that foster engaging narratives and dramatic spectacles,” James Frewin, SVP International of PFL, said.

“We are delighted to announce our exciting new partnership with the Professional Fighters League. At the heart of this collaboration is our shared passion for entertainment and commitment to providing first-class experiences in our respective spaces. With the PFL’s position in the world of mixed martial arts, together with 888poker’s award-winning gaming platform, this sponsorship deal presents a unique opportunity to reach more diverse audiences. We look forward to the journey that lies ahead and to the innovative projects we will build together,” Amit Berkovich, VP head of Poker and MD ROW, 888 William Hill, said.

The PFL Europe Championship on December 8 match ups includes rising combat sports superstar Simeon Powell as he takes on Jakob Nedoh in the Light Heavyweight Championship as well as undefeated Dakota Ditcheva facing off against Valentina Scatizzi in the Women’s Flyweight Championship.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.