Latest News
Prime Gaming Rebrands as Kinetic Digital to Create New Energy

Veteran online casino marketing specialist completes game-changing revamp
Leading online casino marketing specialist Prime Gaming has rebranded to Kinetic Digital. The SkillOnNet company said the revamp, which includes a brand-new logo and design overhaul, will better reflect the brand’s core values and its progression since it first opened its doors while connecting its history with its promising future.
The company’s new name draws on the Greek word ‘kineticos’, which embodies dynamic forces collaborating to create motion. It signifies progress, continuous improvement and the dynamism within the team.
With more than two decades of experience in the online gaming business, Prime Gaming grew to specialize in executing multi-brand strategies in regulated markets such as the United Kingdom, Spain and Canada/Ontario and became a proven expert in player acquisition with a focus on SEM, data attribution and unique retention. Now, as Kinetic Digital, the company will move forward to achieve even greater goals.
Meanwhile, its affiliate program, Prime Partners, one of the top affiliate platforms in the industry, will retain its current name and identity marketing and selling major brands like Genting Casino, Slingo, SpinGenie, MegaCasino and LordPing.
“Our motivation at Kinetic Digital is rooted in daring endeavors, continuously challenging ourselves and fostering a collaborative environment,†the Marketing and Operations Vice-President for Prime Gaming, Rachel Regev, said. “We emphasize growth, progression and working together, celebrating the journey as much as the milestones.
“The online gaming space has changed so much since we launched back in 2003 and so it was time to embrace change. ‘Kinetic’ is about movement and the new energy that creates.â€
-
Latest News5 days ago
ATG to Appoint New Board as Government Hands Over Control
-
Latest News5 days ago
Best New Online Casinos Europe: Top 8 2025
-
Africa5 days ago
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
-
Latest News5 days ago
Instant Withdrawal Crypto Casino – Best Crypto Casinos with Fast Payouts (2025)
-
Compliance Updates5 days ago
Navigating Legal Frontiers: Nordic Legal’s Vision for the Finnish Gambling Market
-
Asia4 days ago
SA Gaming is thrilled to announce the launch of Fish Prawn Crab
-
Asia5 days ago
From Millions to Knockouts: Natural8 India Powers Through April with Back-to-Back Poker Excitement
-
Interviews5 days ago
Pay and play your way