The Ryanair of content aggregation, Q&A w/ Dee Maher, CEO/QUANTA by La Royale Gaming Investments

This has been and always will be an industry that offers opportunities to the brave and the bold. Quanta by La Royale Gaming Investments is both of these. Quanta is a mass-market game aggregation platform which offers operators a highly competitive space to play in. Its high-volume, low-cost approach is one that no other company has taken up to now. To learn more about why Quanta believes this is a game-changing move for operators, suppliers, and its parent company, we sat down with Dee Maher, La Royale Gaming Investment’s and Qantas’ recently appointed Chief Executive Officer.

Quanta is a new content aggregation platform. Can you tell us more about what it has to offer for both operators and game studios?

Quanta is a powerful game aggregation platform owned and operated by La Royale Gaming Investments. This is the first mass market content aggregation platform, which in turn allows us to offer the absolute best commercial agreements to both operators and studios. Quanta’s scale will be unrivalled, both in terms of the number of studios and titles stocked as well as our operator reach – we plan to secure certifications in all major regulated jurisdictions and markets around the globe. For operators, this means they can quickly and easily add games to their lobbies, and for studios, we put their games in front of more operators than ever before. For both, we do this at the lowest possible price.

This is a highly competitive space. What makes Quanta different?

Our mass market approach and low cost. No other provider has come to the table with this proposition, and we believe it is a game changer. Operators need to stock their lobbies with a vast selection of games from a huge range of providers, but this often means multiplier integrations, and this means high costs. With Quanta, they get everything they need from a single platform and pay only a fraction of the price they are used to paying for this. When it comes to studios, we open the door to the widest distribution network in the business and thanks to our minimal reseller fee, we make this access available to all from the established developer titans to the rising stars and new kids on the block.

But this is not a cheap and cheerful product. The Quanta platform is cutting-edge, allowing for seamless integrations with both operators and studios, while ensuring resilience and performance at all times. The concept is simple – high volume, low cost – but the technology required to deliver this at scale is anything but.

Why has no one else taken a mass market approach to game aggregation? Have you taken a risk with using this as your point of difference?

Because no one else has had the vision, ambition and resources to take a mass market approach. As you say, it’s not without its risks and challenges and one of the biggest hurdles to clear has been ensuring the platform has the strength and resilience to handle the volume that will be passed through it. But in Quanta we have a state-of-the-art platform that can more than handle the volume we have in mind, both in terms of the number of studios and games it will stock, as well as the number of operator partners it will be plugged into. Ultimately, we believe the Quanta proposition is strong and unique when it comes to the access we provide for both studios and operators, and the price they pay for it. Nothing is without risk, but with Quanta we expect the reward to far outweigh this.

What challenges are operators facing when it comes to integrating games into their lobbies? How does Quanta help to overcome this?

Player demand for quality and variety is at an all-time high. Operators need to offer a vast portfolio of titles if they are to engage the widest possible audience and keep them playing at their brands. Players now expect to find slots, table games, bingo, instant wins, crash games, live dealer and more, and operators must provide this, or they will simply play at the hundreds of other brands available to them. For operators, this means multiple integrations with various aggregators and remote game servers, and this means high complexity and high cost. Managing multiple integrations is like fighting fires on several fronts, taking up valuable resources and time. With Quanta, they can access the biggest portfolio of games in the market via a single integration and for an industry-leading cost.

Can you tell us more about how Quanta sits within the La Royale Gaming Investments ecosystem?

La Royale Gaming Investments is a holding company that brings together a unique ecosystem of innovative offline and online gambling companies through strategic mergers and acquisitions. We are on a mission to become the undisputed leader across the entire gaming market through a strategy of smart investments delivered by the greatest minds and top talent in the sector. Quanta is our first play and sets the benchmark for the innovative, bold approach we will be taking to all of our companies and moves within the industry. La Royale Gaming Investments is a subsidiary of La Royale Investments, which has interests in fintech, connected estate, entertainment, and digital marketing.

What plans does La Royale have for this industry? How will it change the game?

The team has the experience, knowledge, and skill to identify gaps in the market, across all areas of the industry, and then deploy products, services and experiences that fill these gaps. Quanta is the perfect example of this – for a long time, the content aggregation space has remained in a state of status quo, but we have come in with a powerful product and unique proposition that will change the provision of content to the benefit of both operators and suppliers. Make no mistake about it, we are here to make a difference and to establish the business as a true market leader.