Amplified roadmap and wider product offering for Gaming Realms in 2024

Suki Sandhu, CPO at Gaming Realms talks about the ambitions for their products in 2024 and their target demographics.

Joining towards the end of 2023 how do you envision Gaming Realms’ product offering evolving throughout 2024?

2023 was a stellar year for Gaming Realms, and we intend to continue this momentum by amplifying our roadmap productivity with an even greater number of game releases. With increased game production and quality being at the forefront of our 2024 plans, I have spearheaded a portfolio review to broaden our scope, aiming to reach a wider audience and appeal to operators who are not yet familiar with Slingo.

This initiative has also paved the way for identifying new innovation opportunities. Slingo has established itself as a genre in its own right and developing mechanics that complement its pioneering nature will be crucial for us in 2024. By evolving the slots and bingo blend that Slingo is rooted in, we can introduce metagaming and expand upon gamification elements that we will reveal throughout the year.

After recent successes with an array of IP-focused titles, will you be looking to continue integrating proven brands into the Slingo genre?

Partnering with established IPs presents a multitude of advantages for Gaming Realms, our operator partners, and players alike. This win-win strategy is something we intend to further pursue in the future, however, it involves more than simply incorporating the Slingo concept into existing popular brands.

We carefully select IPs and franchise brands that empower operators to differentiate their offerings, resonate with player preferences, and complements the Slingo mechanics to create an engaging gaming experience with Slingo mechanics to create an engaging gaming experience. possess sufficient depth for game development. Whether sourced from other mediums like video games, exemplified by Slingo Tetris, television classics like Slingo Deadliest Catch Deal or No Deal, or popular slot titles such as Slingo Money Train Lobstermania, our goal extends beyond creating Slingo adaptations. We aim to expand these franchises while delivering enhanced entertainment for their passionate fan bases.

Appealing to a broad demographic, because of the unique nature of the Slingo mechanic, do you have a prospective audience in mind for the new direction you will be taking Gaming Realms’ portfolio?

Our new trajectory steers us away from targeting a single demographic and embraces a broader approach. While the Gaming Realms portfolio already resonates with a diverse audience, we will be intensifying our localisation efforts in the new year. This will involve developing specific titles that cater to unique market preferences and player trends, reflecting our expanding presence in new jurisdictions. We are committed to honouring the individual desires and needs of players worldwide and will adapt our development processes accordingly to provide games that are created specifically for certain markets.

After recently recording a 36% year-on-year rise in revenue, how do you intend to continue this success for Gaming Realms?

We will be building upon this success by differentiating our content in regulated and burgeoning markets whilst providing new Slingo experiences to both grow and maintain markets we are already popular in. This focus on innovation will allow the brand to appeal to new players and offer existing fans new elements to enjoy. Our marketing strategy is also a key focus of our growth with campaigns across social media and television allowing us to appeal to many new players.

Are there additional ways to evolve the Slingo concept that you have yet to create, and what do players have to look forward to?

As a forward-thinking provider, Gaming Realms is dedicated to continuous and positive evolution. We see numerous opportunities to enhance the Slingo genre, leveraging the unique blend of slots and bingo. As both verticals continue to develop independently, we have access to a vast array of elements to further refine the Slingo concept which we can borrow from both verticals.

We recognise that ongoing evolution requires a degree of player education. To address this, we have implemented a much earlier prototyping stage, encompassing both UI/UX and game analytics, to ensure that our innovative games remain accessible and enjoyable. With streamlined onboarding, the possibilities for Slingo’s evolution are limitless. Players can expect a surge of innovation, an expanded game library, and some of the most captivating gaming experiences available in the coming year.