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How the gambling landscape may look in Finland in 2024 and beyond
Following the recent big announcement by the Finnish government to restructure its gambling system, many gaming enthusiasts are curious to know what the Finnish gambling landscape may look like in years to come. Will Veikkaus, the state-owned gambling monopoly, loosen its dominance and control and allow more operators to join the market? How will these new reforms affect punters?
In this article, our team of Finnish gambling experts answered these questions and delved into the current state of gambling in the country. We also gaze into the crystal ball to share our view of what we believe the gambling landscape may look like in 2024 and beyond.Â
The current state of gambling in FinlandÂ
Unlike its peers in the European Union, the Finnish government adopts a unique approach to gambling regulations. The state operates a monopoly system that emphasizes responsible gambling and revenue generation.Â
Below, we take a look at the main aspects of the current regulatory framework.
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Gambling Licensing
Veikkaus, the state-owned gambling operator, is the sole provider of most gambling services in the country. The entity also holds the exclusive right to issue licenses to operators interested in offering online or land-based gambling services to Finnish punters.Â
To get a gambling license, operators must prove their strong commitment to responsible gambling and show their ability to offer quality gaming services. Gambling regulations are very strict, and Veikkaus monitors operators regularly to ensure compliance. Non-compliance by operators often results in hefty fines or license withdrawals.
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Taxation
As mentioned earlier, revenue generation is one of the main focuses of the countryâs gambling monopoly system. The government charges taxes on gambling winnings that exceed a specified amount. Likewise, the profits of all gambling operators in the country, including casino without registration and Veikkaus, are subject to taxes.Â
This way, a considerable amount of money flows from the gambling market into the national coffers. The state uses this revenue to fund social welfare and cultural projects such as education, youth services, sports, arts, and more.Â
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Offshore Gambling Operators
Despite the governmentâs monopoly, a significant number of Finnish gamblers wager and play their favourite games at foreign online betting sites and casinos. Although these foreign sites offer punters more gaming options, they come with some challenges and risks as the Finnish Authorities do not regulate them.Â
In other words, Finnish players have less protection even while playing at legitimate offshore online gambling sites. Regarding tax, offshore operators donât pay taxes to the Finnish government. Also, itâs the sole responsibility of players to declare their gambling winnings and pay taxes on them.Â
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Responsible Gambling
Ensuring responsible gambling is the core objective of Finlandâs gambling monopoly system. The state has several programs and tools to monitor its citizenâs gambling behaviour and keep it in check. Some of these programs include:
- Awareness campaigns to let the public, especially regular punters, know the potential risks of gambling
- Development of self-exclusion tools to allow gamblers or those with gambling problems to exclude themselves from online and offline gambling activities for a set period.Â
- Counselling activities for those who need help to overcome their gambling addiction
- Limiting tools to allow gamblers to set their daily, weekly, or monthly deposits.
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The compulsory stop-lossÂ
Introduced during the COVID pandemic, Veikkaus made the compulsory stop-loss limit permanent for all Finnish gamblers. The announcement limits playersâ daily gambling spending to âŹ500 daily and âŹ2,000 monthly.Â
On top of this, Veikkaus now allows players to set their stop-loss limits on their slot machines. This means players will no longer be able to gamble once they hit their daily, weekly, or monthly loss limits.
According to Veikkaus, these recent regulations impacted their operations both positively and negatively. Although they reported that problem gambling has reduced to an all-time low, Veikkaus also acknowledged that their revenue has dropped significantly.
What to expect in 2024 and beyond
Following the drop in Veikkausâ revenue and concerns about losing a big share of the gambling market to offshore operators, the Finish government announced that it is looking at reforming the countryâs gaming system. Two main changes players can expect in the near future include:Â
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A gradaul end to Veikkausâ monopolyÂ
The state announced in April that it is working on a proposal to end Veikkausâ monopoly by introducing a gambling licensing model that will allow private gaming operators to compete in the Finnish market. The state admitted that more and more players are gambling outside its controlled monopoly, and there is an urgent need to prevent the gambling-related problems that may follow.Â
According to available reports, the government is considering two options: strengthening its current state-controlled monopoly or switching to the licensing model. However, it seems that the odds are in favour of the licensing model. So, gaming enthusiasts can expect Finland to roll out a new licensing system, responsible gambling tools, and a new gambling tax policy in the coming years.Â
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Mandatory player verificationÂ
Like the recently implemented player identification requirement for Coupon games, Veikkaus is set to introduce a similar rule for scratch card games. In other words, players interested in ĂssĂ€ and Casino lottery must verify their identity before they can claim their winnings.Â
As with the current Coupon game identification procedure, more players will have to complete a similar process using their driverâs license, Veikkaus card, mobile card, or other personal identification card. Veikkaus noted that many of their Coupon game customers have completed the verification process, so they expect to record the same success with their ĂssĂ€ and Casino lottery customer base. Â
Bottom Line
Our experts believe the Finnish gambling landscape will evolve responsibly and positively in line with international standards in 2024 and beyond. We expect Veikkaus to lose its monopoly, giving room for more private operators. Finnish gaming enthusiasts will have more gambling options and better gaming experience in the coming days.Â
We are already seeing these benefits with the recent partnership of Pragmatic Play with Veikkaus. Unlike before, Finnish players can now enjoy some selection of Pragmatic Playâs games, including Gates of Olympus and Sugar Rush.
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Playân GO celebrates multiple win at 5 Star Media Awards
Playân GO, the worldâs leading casino entertainment provider, is today celebrating a five-award sweep in the coveted 5 Star Media Awards of 2024. Â
The legendary games studio nabbed a second consecutive Slot Supplier of the Year award, as well as being named the RNG Casino Supplier of the Year. The company also secured three of 5 Star Mediaâs âTop 20â Awards for co-founder and CMO Ebba Arnred, Director of Business Development Stuart Trigwell, and Head of Brand and Communication, Andrew Pink.Â
Playân GO has enjoyed a landmark 2024, breaking new ground by entering the South African market, as well as expanding its US presence into what is now five states.Â
Ebba Arnred, Co-Founder and Chief Marketing Officer at Playân GO, commented âWeâre always very pleased to have our work recognised at the various awards throughout the year, but to win five in one fell swoop is almost unprecedented. Itâs very special to be awarded Slot Supplier of the Year for a second year in a row, and RNG Casino Supplier of the Year is another well-received feather in our cap. We would like to thank 5 Star Media and the entire judging panel, as well as our entire team here at Playân GO, without whom these award wins simply wouldnât happen. On a personal level, Iâd also like to express gratitude for the individual recognition of a 5 Star âTop 20â Award.âÂ
Stuart Trigwell, Director of Business Development at Playân GO, added âIâd like to express a sincere thank you to 5 Star Media for being recognised in their âTop 20â Awards. We do our work not for individual accolades but for the success of the entire business, so itâs great to see Playân GO so well represented across the board.âÂ
Andrew Pink, Head of Brand and Communication at Playân GO, said âPlayân GOâs driving ambition is to be the best entertainment supplier there is. Aside from producing some of the most played games and best loved characters in the world, that ambition is often realised by things largely unseen by those outside the company. Itâs extremely gratifying for everyone at Playân GO to be recognised as Slot Supplier of the Year. Next year may just be our biggest and best yet.âÂ
eSports
Procedure to be followed by school clubs affiliating for the 2025 season
Mind Sports South Africa (MSSA), founded in 1984, is the national federation for Board games, Card games, Esports, and Wargames.
MSSA promotes all the different disciplines equally, although each school may pick-and-choose which discipline it wishes to promote at its school. Some schools will promote the whole gambit, while others will concentrate on only one discipline, and/or even just concentrate on one specific title.
The choice is ultimately up to the school.
MSSA has sent teams with full Protea Colours to international events since 1991 for wargames, 1996 for Morabaraba, 1997 for Checkers, and 2005 for Esports. Many members of the national teams have been scholars, and all have benefited from their involvement in the national Protea Team.Â
There is still the option open for a school to start a full-blown sub-club on its premises, but bearing in mind the tight regulatory conditions under which accredited schools have to operate in the Republic, the MSSA no longer deems it necessary for a school to start a sub-club.
As long as the school club has the approval of the school, and has an Educator-in-Charge, a school may affiliate by merely completing the Application for Affiliation Form and submitting such to MSSA.
Advantages of having a MSSA affiliated club: There are many advantages of having a MSSA affiliated club, such as:
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Being part of a community where your club has a real say in how things are done
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Being able to apply for National Lottery Funding â MSSA member clubs can apply for up to R800,000.00 in funding
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Being able to get assistance from your local government
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Experience increased media exposure of your events and your gamers
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Become part of the international community through the MSSA Registered players are able to become internationally recognised umpires, etc.
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Enable your gamers to take part in MSSA events, which may qualify them for Regional, Provincial, and National colours, overseas trips, and even sports bursaries at university.
- Private clubs:Â one vote per every five registered players, and
- School clubs: one vote per every ten registered players.
MSSAâs General Regulations  Â
The General Regulations comprises of decisions made by both Council and Executive Committee Meetings. The General Regulations deals with how sub-committees operate as well as to how teams are selected and development funding is distributed. Â Please refer to Schedule 10.12 in regard to the rights of clubs in hosting events.
MSSAâs Discipline Specific Regulations  Â
The Discipline Specific Regulations deal with rules concerning the different disciplines. The Disciplines that the MSSA caters for are; Board Gaming, Card gaming, Esports, and Figure Gaming.
When a club applies for membership, the applicant club must complete such form and return the same to the MSSA.Fee note for 2025
The fee note details the Affiliation Fees and Registration fees that are payable.
Player Registration Form  Â
The Player Registration Form needs to be completed by every player that is a member of a club and intends to participate in MSSA affairs.
MSSAâs Letter of Undertaking  Â
The Letter of Undertaking is for all registered players who sit on any MSSA committee.
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