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Xtremepush integrates its full platform with The Pools
Xtremepush, the leading omnichannel customer engagement platform powered by a real-time customer data platform (CDP), has signed a wide-ranging partnership with The Pools to provide the iconic British brand with all the solutions within its unified platform to aid the operator’s digital transformation.
The Pools, formerly known as The Football Pools, has recently relaunched with a new app and is integrating Xtremepush’s platform as part of its new player-centric approach which uses technology to engage the modern gaming player via multiple products including sports betting, casino and lottery.
As well as providing its suite of optimisation and automation CRM tools, alongside the enterprise-grade CDP, to deliver personalised, relevant messages, Xtremepush will also provide bespoke, exclusive free-to-play (F2P) games for The Pools, cementing a fully unified omnichannel solution.
The first F2P game The Pools will launch following on from the deal will be Football Squares, a bingo-style scratchcard covering a series of football events on a given day. The Pools will receive real-time triggers and insights through Xtremepush’s CRM platform to gain truly measurable F2P data.
The Pools is one of the first customers to sign up for the fully unified platform since Xtremepush’s acquisition of Thunderbite in September 2023, a deal designed to redefine player engagement, gamification and loyalty in the iGaming industry.
Rob Pryce, Chief Revenue Officer at Xtremepush, said: “This deal with The Pools is hugely significant for Xtremepush, as one of the first agreements to integrate our fully unified platform since we acquired Thunderbite earlier this year.
“The Pools is a truly iconic brand, and we are honoured to be working with them at this vital stage of their life cycle where they are digitally transforming their business.
“We share the same values when it comes to a customer-focused approach and the potential of the bespoke free-to-play games we are creating, which are fully integrated into our CRM platform, are incredibly exciting for both companies.”
Steve Talbot, Chief Commercial Officer at The Pools, said: “Xtremepush’s unified platform is a real game-changer when it comes to activation, retention, CRM and loyalty, and we are delighted to be the first company to fully integrate it.
“The Pools is such an iconic and well-loved brand in Britain, which is something we are building upon as we create an accessible hub for the modern-day gaming player who is looking for big wins from small stakes.
“We’ve been really impressed with the range of solutions Xtremepush offer and particularly the bespoke free-to-play games they have developed for us. We’re sure they will be really well received by our players.”
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FullCircl Hits Milestone 1 Million Vulnerability Checks During Safer Gambling Week
FullCircl, the single identity verification platform helping gambling operators grow faster with compliance solved, has announced that its Financial Vulnerability Solution – launched in August in alignment with the UK Gambling Commission’s new regulatory requirements – has delivered more than 1 million light-touch vulnerability checks on behalf of the some of the UK’s leading gambling operators. This milestone achievement importantly coincides with Safer Gambling Week in the UK, and heightened awareness for gambling operators to do more to protect customers from harm.
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Play’n GO recruits the entire Wilde family for their latest adventure, Wildest Gambit
Play’n GO invites players to join the Wilde family in Wildest Gambit, a globe-trotting 5×3 slot that combines adventure, mystery, and massive win potential with an x20,000 Multiplier.
Wildest Gambit unites the legendary Wilde family – Rich, Cat, and Uncle Gerard – in an epic journey across four unique destinations. From the golden sands of Egypt to the dense jungles of South America, players will experience a dynamic blend of Expanding, Sticky, and Multiplier Wilds. These Wilds can be activated in both the base game and Free Spins: offering players more opportunities to score big wins. Each location brings a unique challenge, rewarding intrepid explorers with treasure beyond their wildest dreams.
The slot’s defining mechanics include the fusion of three distinct Wilds: Sticky Wilds lock in place to trigger Re-Spins, Expanding Wilds stretch across the reels for more winning potential, and Multiplier Wilds offer up to x8 win boosts. By combining these features, Wildest Gambit crafts a multi-layered adventure, reflecting Play’n GO’s commitment to delivering immersive experiences and engaging narratives.
Fans of the series will notice nods to earlier titles like Rich Wilde and the Tome of Insanity (2024) and Gerard’s Gambit (2023). Equally, fans of the Play’n GO classic Rich Wilde and the Book of Dead (2016) and Pilgrim of Dead (2023) may find the game mechanically similar with the presence of Expanding Symbols.
However, Wildest Gambit pushes the adventure to new heights with its family-focused narrative and inventive Wild combinations, creating a fresh yet familiar experience. Players looking for excitement, exploration, and engaging gameplay will find it all here.
Games Ambassador at Play’n GO, Magnus Wallentin, said: “Wildest Gambit is a standout title in our Wilde saga. By combining three Wild features across various locations, we’ve given players new layers of gameplay and greater win potential.”
With its stunning visuals, engaging features, and the legendary Wilde family leading the charge, Wildest Gambit promises an unforgettable journey. Prepare to explore new horizons with every spin!
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SavageTech launches SKINS to power up igaming brands’ sponsorship deals
SavageTech, the world’s first true gamified retention solution, has launched SKINS, enabling operators to extract more value from their sponsorship IP deals.
SavageTech, which was launched in April this year by esports and iGaming entrepreneur Tom Lemke, is a plug-and-play widget that adds a seamless engagement layer for players.
Requiring just a single line of code, SavageTech gamifies the gambling experience with integrated bonus rewards, quest-based cross-sale opportunities and community building with social leaderboards.
SavageTech is currently integrating with five B2C brands – with the first expected to go live early next year – and announced its first significant product update during the SiGMA Europe Summit in Malta last week with the launch of SKINS.
SKINS allows clients to customise the theme of the gamification layer, including the avatar, progression challenges and rewards. For example, the avatar can become a football player improving their skills and winning trophies or a soldier earning equipment and winning battles.
Themes can be fully customised to best engage operators’ audiences and adapted to maximise value from sponsorship IP deals.
Lemke, a founder of two of Germany’s biggest esports teams in Mousesports and BIG, said: “Many brands spend a serious chunk of their marketing budget on licensing IP and SavageTech provides another channel to maximise value from those deals.
“Imagine your audience playing as real football stars or beloved characters. Using SavageTech, companies can showcase real athletes, entertainers, or branded avatars, instantly enhancing engagement and immersion.
“The feedback we’ve received from clients and prospects made SKINS a product priority for us. Sportsbooks and Casinos are now able to fully customise the SavageTech widget to make sure it’s highly relevant to players and therefore an even stronger loyalty tool.
“SavageTech has been built to tackle a growing problem facing many igaming companies in that Gen Y and Z customers find gambling boring. True gamification helps solve that problem and there is simply no cheaper way to retain valuable players, including VIPs.”
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